In modern lifestyles, we often buy food products and ingredients from the supermarket. And because of the fierce competition between the ever-increasing amount of brands, different packaging methods gets introduced into the products we buy everyday. Overpackaging was a major issue that came with the many packaging methods, and in order to understand the public attitude toward this issue, we are doing this survey to collect the data of how the consumer think of over packaging in their daily life and try to use semantic differential methods to measure their attitudes towards the issue. Also, we are interested to know how our toolkit activities have effects on our customers.

1. PROJECT 3
CO-CREATION TOOLKIT
DESIGN RESEARCH METHODS
H. HAMOUDA
JAMIE YANG, PETER SHENG, SHUFEI SHANG

2. In modern lifestyles, we often buy food products and ingredients from the supermarket. And
because of the fierce competition between the ever-increasing amount of brands, different
packaging methods gets introduced into the products we buy everyday. Overpackaging
was a major issue that came with the many packaging methods, and in order to understand
the public attitude toward this issue, we are doing this survey to collect the data of how
the consumer think of over packaging in their daily life and try to use semantic differential
methods to measure their attitudes towards the issue. Also, we are interested to know how
our toolkit activities have effects on our customers.
CONTEXT:

3. BACKGROUND RESEARCH :
For the background research we adressess marketing and consumer issues to
address communication goals.And our goal is to generate solutions by exploring,
explaining, and expanding on ideas.Therefore, we also consider issues related
to sustainability, including environmental, social, and economic aspects of the
overpackaging design.
We go to supermarket and stores to figure out the average of overpackaging
products. We list the overpackaing products into our activities in the toolkit.
SECONDARY RESEARCH:
To increase the participant's understanding of current packaging practices
and method that has been done to reduce wasteful packaging. We have done
extentives online and marketing research regarding this issue of packaging design.
TARGET PARTICIPANTS.: Package designer, communication designer, developer,
and people who have the need to build prototype
Phase of the design process we are going to the use co-design toolkits:
Development and prototyping phase
PRIMARY GOAL OF THE TOOLKIT:
- to develop a more effective way of developing prototyping
- knowing the needs of the user group through prototyping
- gain the knowledge of the material used and method during prototyping phase
- focus on methods that will increase the speed of generative results
FINAL GOAL: Raise awareness of environmental impact of garbage through
packaging design
INTRODUCTION:

4. INGREDIENTS
- Questionnaire
- Instruction book - to guide users and provide a scenario for the user to prototype
- Spreadsheet - to document the material they used while using the toolkit
- Basic stationeries (scissors, paper, glue, double side tape, Post It Notes)
- Sample of wasteful / unwasteful packaging
TOOLKIT:

5. SESSION SCRIPT:
Time Activity Descriptions
3 min Questionnaire Answer the questionnaire before starting
the toolkit. Read the question carefully
and answer it as clear as possible.
2 min Examining Samples Examine current samples & write down
elements on Post It Notes on each
sample
1 min Brainstorm Brainstorm on what aspect to redesign
from all of the sample product
1 min Feedbacks Discussion with the group memeber
about packaging design and have
feedbacks from each other about what
do you think changes before/ after using
the toolkit

6. Answer the questionnaire before starting the toolkit. Read the
question carefully and answer it as clear as possible.
Time: 3 min
ACTIVITY ONE: THE QUESTIONNAIRE
(DO BEFORE THE SESSION)

7. ACTIVITY ONE: THE QUESTIONNAIRE

8. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
PART ONE:
Examine current samples & write down elements on Post It Notes
on each sample
(examine what you like, what you dislike on SEPARATE
CATEGORIES)
Time: 3 min

9. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
PART TWO
Sustainable packaging Methods
1 Minimal packaging Technique
• minimal packaging encourages minimal use of materials
o reveals the products to its true value, while preventing unnecessary use of
packaging to reduce waste

10. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
2 Eco-friendly Materials (e.x. Bio-degradable / Edible / Recycled)
• Using recycled materials minimizes rate of excavation of new materials
• bio-degradable materials are less harmful to the environment

11. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
3 Compact Spacing
• compact packaging stabilizes the products inside
• minimizes impact during transport
• reduces material use

12. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
4 Design for reusability
• design for reusability allows for multiple use, reducing the need to manufacture more packaging
• reduces amount of waste production

13. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
5 Local Resource Packaging
• using locally available resources reduces possibilities of pollution
o avoid industrialized materials whenever possible
• often lower cost than buying chemical / industrial productions
• readily available locally rather than waiting orders from manufacturers

14. ACTIVITY TWO: EXAMINE CURRENT SAMPLES
6 Design for functionality (multi-purpose)
• doing more tasks, while using less materials
• reduces material waste

15. ACTIVITY THREE: BRAINSTORM
Brainstorm on what aspect to redesign from all of the sample product
Time: 2 min

16. ACTIVITY FOUR: DISCUSSION & FEEDBACK
Discussion with the group memeber about packaging design
and have feedbacks from each other about what do you
think changes before/ after using the toolkit
Time: 1 min

17. PILOT TESTING: FEEDBACKS
QUESTIONNAIRE:
When Pilot-testing the questonnaires, Participants A felt confused about
question 1, “how many” products is too rough, need to specify the products
kind.
So we decided to narrow down our range to one kind, the food product.
Participants B said that some food may not have packages
Peter explain that it depends on what you buy.
Participants B also advised that we can have a range of diverse question and
specific questions.
EXAMING SAMPLES:
First is sample display part, we showed the pocky sample packages to them
Then we let them to label the sticky notes onto the sample packages (chocolate
and macha pocky)
We let them to rank the label, from which they think is more important to which
not.
Participant B said she didn’t care about sustainablity.
We discussed several kinds of food packages, cheetos, porks, also the pocky
packages. Some food is easy to break apart, and the two participants both think
the pocky package is fine.

18. FEEDBACKS/ ADJUSTION:
It came to the core parts of our toolkit, which is users redesign food packages. In
this part we met several problems.
The first one is, participants A said it is difficult to let common customers to
redesign the packages, he also thought that package-design is designers’ job,
common customers have no responsibility and ability to design a package.
The two participants also advised that if we want to educate users, we should
show some photos or videos to users to see how wasteful it is instead of let users
to think how to design it.
Finally, the question came out: do we still need to let users to redesign the
sample package? and if we should add an interview part after the co-creation
design toolkit part.
PILOT TESTING: FEEDBACKS

19. WHY
This toolkit was created based on a project from redesigning packaging. And our main
goal is to educate the public the enviromeantal impact of wastful packaging and raise the
awarness of how it effected our enviroment.
SAY
Questionnaire
Discussion
MAKE
Brainstorm
DO
examine the sample
PATH OF EXPRESSION
we have step one and two of the path of expression in our co-creation toolkit. We first
gather our data from our participant by letting them do the questionnaire. Than we used
step two "recalling memeories" of the participant by letting them examine the samples we
provided.

20. WHY
DISCUSSION & FEEDBACK
This activity is to exchange feedbacks form the participant and to see if they change their
thoughts about wasteful packaging and if they have different answers for the questionnaire
after they used the toolkit.
BRAINSTORM
The goal of brainstorming is to let the participant organize the information they had learn
from examing the samples in the tololkit and compare it with their daily life experiance of
packaging design. This actitiy can let them gain understanding of how wastful packaging
herm the enviroment.
EXAMINE CURRENT SAMPLES
In order for the participants to gain an understanding of current packaging practices, we
have selected a range of product samples that embodies the notion of over-packaging, as
part of the plan to update the participants on their understanding of wasteful packaging
that exists within local supermarkets.
QUESTIONNAIRE
The purpose of the survey is to gain an understanding of the general public’s level of
awareness in regards to wasteful packaging that commonly exists within the market today.

21. CONCLUSION
In modern lifestyles, we often buy food products and ingredients from the supermarket with
packaging, but we dont really see the lifecycle behind the products we bought and how it would effect
our enviorment. By using this toolkit it educated the participant of how the packaging stand in our
daily life and how packaging effect the enviorment.
ADDRESS ACTIVITY TWO
Considerations has been made to implement the prototyping activity to further improve the "memory
accessing" of the participants. However during the pilot testing phase, the test participants' thoughts
on the prototyping activity was rather too intimidating for them, and that they think an outsider
participant might prefer factual information to increase knowledge and understanding rather than
telling non-designer participants to design a specific thing, as multiple participants think the design
aspect should belong to designers only.

22. WORKS CITED
Sanders, Elizabeth B.-N., and Pieter Jan Stappers. Convivial Toolbox: Generative
Research for the Front End of Design. Amsterdam: BIS, 2012. Print.
PROCESS:
https://www.dropbox.com/s/lsspfxlynu7gzcc/Summer-2016-Design-Research-
Project-3-Design-Toolkit-7.docx?dl=0