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Jason Hoeppner, CIC B. H. Burke & Co., Inc.
Social Media’s Reach ,[object Object]
Story Time ,[object Object],[object Object]
Communicating ,[object Object],[object Object],[object Object]
Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Agency Relationship –  Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
Typical Agency Relationship –  With  Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” “ Service is great, and I trust him.” … The relationship is solid. Service Life Renewal time… “ Am I happy? Am I paying too much?” Better service, enhanced relationship. Connect online &  share Oh, you’re a person, not just an insurance geek!
Service “ Wow ” ,[object Object],[object Object],How do you want to be regarded?
How  Does It Fit  In? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Traditional and The New ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Set Up an Account
Start Following ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen, Learn, Tweet ,[object Object],[object Object],[object Object],[object Object]
Sharing ,[object Object],[object Object],[object Object],[object Object]
How Else Can You Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Else? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Survey ,[object Object],[object Object],[object Object]
Resources / Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media w/QQ Solutions

  • 1. Jason Hoeppner, CIC B. H. Burke & Co., Inc.
  • 2.
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  • 6. Typical Agency Relationship – Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
  • 7. Typical Agency Relationship – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” “ Service is great, and I trust him.” … The relationship is solid. Service Life Renewal time… “ Am I happy? Am I paying too much?” Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
  • 8.
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  • 12. Set Up an Account
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Notas del editor

  1. http://www.youtube.com/watch?v=fpMZbT1tx2o Socialnomics 3
  2. How are you communicating with family, colleagues, and acquaintances? What about that younger generation? How do they stay in touch. As we stated, who is going to be your next set of customers?
  3. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about… NOT IN HANDOUT
  4. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about…
  5. How do you want to appear? What do people tend to do when they have someone’s “ear”…? Yes, complain. They also tend to share big “events” or problems they have to as wide an audience as they can. Ok, not everyone. Story about the agenct’s cousin. Getting out in front of a client’s friends and contact and showing them how good you are.
  6. More of the same, just another way to do it. We will never lose what we have always had and what we know works. A handshake will always be a handshake, but the online interactions can bring about some of the same sentiment if used correctly.
  7. Add poll question. From the resources page.
  8. Privacy – none, it’s public… And, they are not responsible for the content that users may put up. And they can use anything that you put up… They do have a privacy policy concerning the identity, etc. of the users though.
  9. Import .csv Have an answer…
  10. Can be overwhelming.
  11. How many were affected by recent hurricanes?
  12. Scheduling.
  13. Show Hootsuite.