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Analysis of social media influence measurement sites
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For more information, please visit her website at http://www.about.me/misskristelle or send her an email at kristellesiarza@gmail.com ABSTRACT: This study discusses social networking sites and its potential of generating revenue if word-of-mouth communication is factored into a business marketing plan. With academic research and an independent study analyzing buyer behavior and the usage social networking sites, discussion is based on the discovery of word-of-mouth communication and its effects when distributed through social networking sites. Because word-of-mouth is proven as the most effective type of communication to influence buyer decisions and the type of communication travels quickly and successfully through social media, we prove social networking sites can influence revenue generation for businesses.
Social Networking Sites: An Academic Approach to Revenue Generation
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The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
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For more information, please visit her website at http://www.about.me/misskristelle or send her an email at kristellesiarza@gmail.com ABSTRACT: This study discusses social networking sites and its potential of generating revenue if word-of-mouth communication is factored into a business marketing plan. With academic research and an independent study analyzing buyer behavior and the usage social networking sites, discussion is based on the discovery of word-of-mouth communication and its effects when distributed through social networking sites. Because word-of-mouth is proven as the most effective type of communication to influence buyer decisions and the type of communication travels quickly and successfully through social media, we prove social networking sites can influence revenue generation for businesses.
Social Networking Sites: An Academic Approach to Revenue Generation
Social Networking Sites: An Academic Approach to Revenue Generation
Kristelle Siarza
Report from comScore and groupM focusing on the relationship between social media and search.
Search and Social Media: Examining Behavior and Intent
Search and Social Media: Examining Behavior and Intent
Path of the Blue Eye Project
Role of search and social media in purchase pathway
Role of search and social media in purchase pathway
Mitya Voskresensky
Social Influence in Social Advertising
Social Influence in Social Advertising
Andrés Acosta Escobar
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
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http://personal.cb.cityu.edu.hk/mkwydou/social%20factors%20in%20user%20perceptions%20and%20responses%20to%20advertising%20in%20online%20social%20networking%20communities.pdf ABSTRACT: With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group norms on community users' group intentions to accept advertising in online social networking communities. By outlining how this type of group intention could influence community members' perceptions and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online community users in China and obtain general support. Implications for the prospect of advertising in online social networking communities are discussed.
Social factors in user perceptions and responses to advertising in online soc...
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COMPARATIVE STUDY OF FACTORS INFLUENCING CONSUMER SUBSCRIPTION OF VARIOUS SOCIAL NETWORKING SITES.
Facebook vs google+
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Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content. We implement this methodology in an innovative way, and fully integrated with our BrandCare software. In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
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Social media permeates nearly each facet of the individual’s and the whole society today. The development in the social media is driven by the fact that it is the primary platform of choice for sharing user-generated content - information, news, photos and videos. The unique proliferation of social media communication platforms has annoyed the interest of professional practice and academia. Several brand communities have been formed with the help of social networking sites. The electronic social media such as Twitter, Facebook, MySpace, etc. have came forward as databanks for market researchers. Going by the name of social media monitoring (SMM), this approach basically involves automated content study to understand perceptions and attitudes of customers. This paper argues for a place for qualitative research methods in the study of social media by presenting the benefits of adopting them as opposed to the rather limiting methodology of SMM. By systematically comparing various research approaches, as well as entrenched methods and current designs, this paper delineates three major differences between qualitative research and SMM which in result gives the former greater soundness and genuineness than SMM. The paper concludes that the non-mediated, interactive discourse or exchange between consumers and researchers; the possibility of tracking latent unsaid stories of consumer needs and desires that motivate their brand behaviour and preference and the rich, personal nature of interviews that enable shared perceptions are the three compelling benefits of qualitative research.
A Case For Qualitative Techniques in Social Media Research
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professionalpanorama
MTV, in partnership with the Kaiser Family Foundation, recently launched Get Yourself Tested (GYT), a campaign designed to encourage young adults to get tested for sexually transmitted diseases (STDs). The campaign leverages Foursquare, a location-based service (LBS), to offer virtual badges to people who check in to the service at a health clinic and get tested for STDs. MTV’s intention to help destigmatize STD testing by encouraging young people to take control of their sexual health is commendable; however, the ramifications of publically broadcasting personal information via Foursquare must be considered. In addition, any company considering the use of Foursquare or another LBS should evaluate their target audience’s attitude about privacy.
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There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view.
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http://personal.cb.cityu.edu.hk/mkwydou/social%20factors%20in%20user%20perceptions%20and%20responses%20to%20advertising%20in%20online%20social%20networking%20communities.pdf ABSTRACT: With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group norms on community users' group intentions to accept advertising in online social networking communities. By outlining how this type of group intention could influence community members' perceptions and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online community users in China and obtain general support. Implications for the prospect of advertising in online social networking communities are discussed.
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COMPARATIVE STUDY OF FACTORS INFLUENCING CONSUMER SUBSCRIPTION OF VARIOUS SOCIAL NETWORKING SITES.
Facebook vs google+
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Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content. We implement this methodology in an innovative way, and fully integrated with our BrandCare software. In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
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1. Understanding the Social Media Brand Impression. 2. Facebook Fan & Friend of Fans Segments and Impressions. 3.The Brand Fan and Social Marketing. 4.Reaching Consumers at Scale with Branded Content. 5.Social Media Audience Analysis. 6.Facebook as a Global Marketing Channel for Brands.
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Social media permeates nearly each facet of the individual’s and the whole society today. The development in the social media is driven by the fact that it is the primary platform of choice for sharing user-generated content - information, news, photos and videos. The unique proliferation of social media communication platforms has annoyed the interest of professional practice and academia. Several brand communities have been formed with the help of social networking sites. The electronic social media such as Twitter, Facebook, MySpace, etc. have came forward as databanks for market researchers. Going by the name of social media monitoring (SMM), this approach basically involves automated content study to understand perceptions and attitudes of customers. This paper argues for a place for qualitative research methods in the study of social media by presenting the benefits of adopting them as opposed to the rather limiting methodology of SMM. By systematically comparing various research approaches, as well as entrenched methods and current designs, this paper delineates three major differences between qualitative research and SMM which in result gives the former greater soundness and genuineness than SMM. The paper concludes that the non-mediated, interactive discourse or exchange between consumers and researchers; the possibility of tracking latent unsaid stories of consumer needs and desires that motivate their brand behaviour and preference and the rich, personal nature of interviews that enable shared perceptions are the three compelling benefits of qualitative research.
A Case For Qualitative Techniques in Social Media Research
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MTV, in partnership with the Kaiser Family Foundation, recently launched Get Yourself Tested (GYT), a campaign designed to encourage young adults to get tested for sexually transmitted diseases (STDs). The campaign leverages Foursquare, a location-based service (LBS), to offer virtual badges to people who check in to the service at a health clinic and get tested for STDs. MTV’s intention to help destigmatize STD testing by encouraging young people to take control of their sexual health is commendable; however, the ramifications of publically broadcasting personal information via Foursquare must be considered. In addition, any company considering the use of Foursquare or another LBS should evaluate their target audience’s attitude about privacy.
Is MTV's GYT Campaign TMI?
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Similar a Networks, Crowds & Markets Final Paper
There are many associations that come to mind when people hear the word, “influence.” Power. Prestige. Prominence. However, what it boils down to is the ability to capture peoples’ attention. When an individual expresses an opinion in traditional or online media, which then travels beyond its original source, that individual has managed to capture attention. How far the opinion travels, and over what networks and media, help define how much influence an individual is generating based on that opinion. In this white paper, Appinions’ Chief Technology Officer, David Pierce and data scientist, Stewart Siu, shed light on our approach to influence from a technical point of view.
{White Paper} Measuring Global Attention | Appinions
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Fresh networks social media influencers report
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swaipnew
As social media evolves, a new breed of influencers has arisen with power to spread new ideas and products through their online connections. The purpose of this study is to explore how Diffusion of Innovations is being used in social media marketing, revealing the ways that the DOI concepts are being used in new ways to market companies more effectively.
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Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups. A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions. This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business. Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
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In this presentation, we present a framework that defines social media using seven functional building blocks: identity, presence, relationships, conversations, groups, reputations and sharing. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude we present a number of recommendations for how firms should develop strategies for monitoring, understanding and responding to different social media activities.
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https://doi.org/10.1177/2056305119847516 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution- NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). Social Media + Society July-September 2019: 1 –13 © The Author(s) 2019 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/2056305119847516 journals.sagepub.com/home/sms Original Article Introduction: The Disruption of Traditional Advertising For decades, the advertising industry was based on an asym- metrical communication model, where marketers would engage audiences via paid media channels. The advent of social media platforms completely transformed the general media landscape, along with the advertising model, as audi- ences shifted from the role of content receivers to content creators, distributors, and commentators (Keller, 2009; Scott, 2015). Simply put, the empowerment of audiences from mere viewers to active content distributors effectively flipped the advertising model on its head. Where paid media (in this case, advertising) was once supported by earned and owned media, the modern advertising model uses owned, shared, and earned media as the key media planning strategy, sup- ported by paid media (Pearson, 2016). Recognizing the increased potential for free content distribution, marketers realized that creating highly engaging advertising content could expand potential reach, a cheaper and more credible tactic than traditional paid advertising (Cho, Huh, & Faber, 2014; Golan & Zaidner, 2008). This fundamental disruption of the advertising and marketing world led to growing interest in content creation, co-creation, and distribution. Generally defined, advertising refers to the “paid non- personal communication from an identified sponsor using mass media to persuade or influence an audience” (Wells, Moriarty, & Burnett, 2000, p. 6). Consistent with most, but not all, of these requirements, Porter and Golan (2006) defined viral advertising as “unpaid peer-to-peer communi- cation of provocative content originating from an identified sponsor using the Internet to persuade or influence an audi- ence to pass along the content to others” (p. 33). The expanding literature on viral advertising recognizes the ways in which peer-to-peer distribution of advertising content are redefining the industry. When examined holisti- cally, the literature has several limitations. First, existing viral advertising research is limited primarily to advertising spread within one step of the original source (e.g., predicting the number of message shares), while information on social 847516 SMSXXX10.1177/2056305 ...
httpsdoi.org10.11772056305119847516Creative Commons N
httpsdoi.org10.11772056305119847516Creative Commons N
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Running head: SELECTING RESEARCH DIRECTION AND QUESTIONS 1 SELECTING RESEARCH DIRECTION AND QUESTIONS 11 Selecting Research Direction and Questions Name: Instructor: Institutional Affiliation: Article I Journal Title: Achieving consumer trust on Twitter via CSR communication The research seeks to establish means that can be used by companies to relay information on corporate social responsibility on social media platforms particularly twitter in an effective manner. It suggests that the involvement of the consumers and the consumer’s own processing mechanisms have a very vital role in so far as an evaluation of the trustworthiness of the companies is concerned. The topic explored is very relevant since we have seen a continuous trend where various organizations are becoming more and more under pressure when it comes to communicating organizational policies and organizational positions as pertains to corporate social responsibility (CSR). Every market segment needs to be informed about the organization’s good intentions as well as actions so as to have an impression that the corporation is trustworthy. This implies that the market demand that their corporations engage them through dialogue. Notably, the existing academic literature does not have empirical research that seeks to examine impact of asymmetric versus symmetric communication strategies to the consumers. Research Questions i. Which strategies have corporations used in communication with their stakeholders about social corporate responsibility initiatives? ii. Which of the two communication strategies, asymmetric communication and symmetric communication is more effective? iii. What is the role of stakeholder’s personal information processing mechanisms when it comes to evaluation of trustworthiness of corporations? Hypothesis The first hypothesis (H1) states: Asymmetric vs. symmetric CSR communication strategies will have differing impacts on consumer trust in the organization. The second hypothesis (H2) states: Consumer trust is higher among the consumers with high involvement (those being a “green” consumer in symmetric communication. Considering the hypotheses, it clearly emerges that they are closely linked to the study questions. The formulated questions point into integrated communication approach as used in organizations with particular attention being paid to the relevance of the communication approached to corporate social responsibility. They further go on to address and draw parallels between innovative approaches such as symmetric and asymmetric communication techniques and their impacts on the stakeholders. The above are further captured in the hypotheses especially when we look at the consumer concerns about an organization’s initiatives on social corporate responsibility. For instance, scepticism green consumers have on CSR been capture by H2. Generally, green consumers are very much conscious about the environmental impacts of their purchase as we.
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www.mra-net.org/alert MRA’s Alert! Magazine - 05/10 7 When market researchers talk shop, we typically talk techniques – audits, focus groups, diaries, projective modeling, and now, social networks, live streaming, vir- tual ethnographies and other interactive media as well. But driving all of these methodologies are two basic objectives: 1) To learn how customers perceive and brands – in their own right and in relation to our competition. We achieve this by seeking feedback – an evaluative exercise in which we seek customers’ reactions to some stimulus that we’ve developed and wish to test. 2) To broaden and deepen our under- standing of our customers – who they are, how they live, what motivates them. To do this, we engage in various forms of discovery, in which we look to uncover white spaces and dive deeply into the customer emotions. Web 2.0 technologies and techniques have expanded the tools and techniques available to us in service of both goals, but with great opportunity comes great confusion. What’s the difference – if any – between a panel with some online community features and a market research online community with some survey capability, and what are the best uses of each? Have Facebook and Twitter eliminated the need for traditional forms of research? Does the passive listening enabled by “listening platforms” make them a valid and powerful source of feedback? Can they be used for discov- ery as well? In this article we’ll explore how and when to use panels, online communities and Web mining independently of and in conjunction with one another in support of these two essential objectives. But The Social Media Landscape As traditional quantitative research panels venture into more consumer- generated content and as large-scale social networks like Facebook begin selling research services, the distinctions between panels, communities and social networks are starting to blur. But in fact they differ considerably in their organiz- ing principle (or “center of gravity”) – in how the participants get there and what they want and expect from the experi- ence. (See Figure 1 above.) They also differ in how communication - responding participant experience. (See Figure 2 on page 8.) And all of these elements are relevant to how each of these Web 2.0 capabilities is best used for research. Panels, Custom Panels and “Communi-Panels” A panel typically comprises hundreds of thousands of people about whom some basic demographic and psychographic data is known. Panelists are typically thought of as “respondents” because the communication with them is usually one way – the client poses a series of survey questions to panelists, who respond to what they’re asked, but are not free to pose counter-qu ...
www.mra-net.orgalert .docx
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