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Finding Top Talent Rigzone-FINAL
- 1. Finding Top Talent in the Digital Age
- 2. ‣ VP of Client Inbound Marketing, DHI Group, Inc. ‣ 31 years sales and marketing experience ‣ Passionate about helping employers and HR and talent acquisition professionals master the rapidly evolving employer branding and recruitment marketing ecosystem Scott Cone
- 3. Today We Will Cover A new digitally empowered method to employer branding and recruitment Exclusive research on what attracts industry professionals to your company What’s not working in the traditional talent acquisition approach
- 4. 338 396 534 755 831 861 Rigzone is a DHI service and part of a growing network of specialized careers sites. A business built on people, tailored to specific professions and industries. Financial Services Technology Oil and Gas Healthcare Security-clearanceHospitality About Us 2015DHI growth by team members 2010 2011 2012 2013 2014
- 5. Empowering you to reach and engage with the world’s largest audience of financial professionals Global statistics as at June 2016 1.9 million industry professionals’ resumes Rigzone platform 96,000+ followers
- 6. Active Job Seekers Career Managers • Actively looking for a new job • Frequent site usage • Searching for current jobs, changing their profile, adding a resume, researching companies • Happy in their role but are in tune with their industry and career • Consuming career- related content • Looking at the most relevant / interesting jobs advertised SOURCE: Aberdeen Group Reaching Active Job Seekers and Career Managers of talent prospects actively seeking jobs 25 %
- 7. Active Job Seekers Career Managers • Actively looking for a new job • Frequent site usage • Searching for current jobs, changing their profile, adding a resume, researching companies • Happy in their role but are in tune with their industry and career • Consuming career- related content • Looking at the most relevant / interesting jobs advertised SOURCE: Aberdeen Group Reaching Active Job Seekers and Career Managers of talent prospects not actively seeking jobs75 %of talent prospects actively seeking jobs 25 %
- 8. Source: Recruiter Sentiment Study 1st Half 2016 MRI Network 86% HR professionals say the market is now candidate-driven Candidates Are Now in the Driver’s Seat
- 9. Source: Recruiter Sentiment Study 1st Half 2016 MRI Network 86% Candidates Are Now in the Driver’s Seat Scarcity of Quality Talent Information Transparency HR professionals say the market is now candidate-driven
- 10. The war for talent is over. The talent won! -Josh Bersin Bersin by Deloitte Candidates Are Now in the Driver’s Seat
- 11. Talent acquisition is undergoing a digital revolution SOURCE: Aberdeen Group 2016
- 12. Among Americans who have looked for a new job in the last two years, the % who… 79% 66% 63% 55% 32% 32% 28% 0% 20% 40% 60% 80% 100% Online resources and information Connections with family / friends Professional / work connections Acquaintances or friends of friends Employment agencies (public / private) Print ads Job fairs, conferences, events 34% 20% 17% 7% 5% 4% 5% 0% 10% 20% 30% 40% Source: Pew Research December 2015 Used in most recent search for a job Was most important resource Online Dominates Job Search
- 13. Online Channels • Job Boards • Career Sites • Job Boards • Career Sites • Paid Search • Retargeting • Native Content • Communities • Responsive Websites • Responsive Emails • Widgets/Apps • Mobile Apps • Chat • Blogs • Facebook • Twitter • LinkedIn • Snapchat • Tumblr • Instagram • Reviews • Ratings • Podcasts • Medium
- 14. Online Talent Attraction: Reactive, Active Candidates, Transactional Journey Start Awareness Consideration Apply Hire Promote Job Board Job Ad Career Site
- 15. Online Talent Attraction: Reactive, Active Candidates, Transactional Journey Start Awareness Consideration Apply Hire Promote Job Board Job Ad Career Site 60% of HR professionals - Express low confidence in current efforts - View efforts as innovative
- 16. SOURCE: Aberdeen Group 2016 How do we reach and engage the 75% not actively looking?
- 17. Talent Relationship Acquisition Journey Hires Influencers LinkedIn Facebook Search Company Reviews News Site Articles Alumni Twitter Job Boards Career Sites Email Lead Nurturing Personal Network Niche Sites (Rigzone) Talent Prospects Candidates use average of 18 sources* and read 7-8 reviews before applying
- 21. Three Pillars of Digital Talent Acquisition Employer Brand Content Recruitment Marketing Employer Branding
- 22. Rigzone Proprietary Research Employer Branding 2016
- 23. 52% 30% 11% 4% 3% 0% 13% 25% 38% 50% 63% 5- A great deal 4 3 2 1- Not at all A Strong Company Brand and Reputation Attracts Talent Source: Rigzone Employer Brand Survey May 2016 Q: If a company has a good reputation compared to its peers how much does this increase your likelihood to apply for a job there?
- 24. A Strong Employer Brand Means Lower Talent Acquisition Costs 5% less 26% 6-10% less 28% 11-20% less 19% 20%+ less 12% No 15% Q: If a company has a good reputation compared to its peers, would you be prepared to be flexible about your salary?
- 25. Your Employer Brand Content Across Multiple Channels Q: How important would you rate the credibility of content about employers from these sources? Source: Rigzone Employer Brand Survey May 2016 64% 61% 57% 53% 52% 48% 47% 42% 41% 0% 18% 35% 53% 70% Content from niche career sites (e.g. Rigzone) My own network Industry and Trade Publications Articles from news sites (e.g. Business Insider) Content from an employer's own career site Events Company review sites (e.g. Glassdoor, Vault) Content from general job boards (e.g. Monster) Social networks (e.g. Facebook, LinkedIn...)
- 26. Your Employer Brand Content Across Multiple Channels Q: Please indicate which sources of information about employers you turn to first Source: Rigzone Employer Brand Survey May 2016 21% 18% 18% 14% 14% 13% 13% 13% 11% 0% 6% 11% 17% 22% 28% Employer's own career site Search engines Niche career sites Industry and Trade Pubs Articles from news sites General job boards Events Social networks Company review sites
- 27. Q: How important is this company-specific information to you when you are researching job opportunities and potential employers? 85% 80% 75% 75% 74% 73% 70% 56% 0% 23% 45% 68% 90% Financial stability of the company Leadership Rankings and reputation Company initiatives around corporate… Company innovation Company culture Company vision/mission statement Geographic footprint Your Employer Brand Goes Beyond Job Descriptions
- 28. Respondents asked to name their top 3 ideal employers Participants ranked important employer attributes and then rate their ideal employers Global: 8,400 respondents, over 100 countries
- 29. Top 12 Employer Brand Attributes 90% 88% 88% 88% 87% 87% 86% 85% 85% 83% 83% 83% 78% 80% 82% 84% 86% 88% 90% 92% Commitment to health and safety Competitive salary Challenging / interesting work Managed business with integrity Strong training / development programs Positive culture Strong executive leadership Health benefits Opportunities for advancement Financial performance of firm Uses environmentally sound practices Has corporate values I agree with
- 30. Top 12 Employer Brand Attributes for Millennials 90% 90% 88% 88% 88% 87% 86% 86% 85% 84% 82% 81% 75% 78% 80% 83% 85% 88% 90% 93% Solid training and development programs Commitment to health and safety Competitive salary Opportunities for advancement Challenging / interesting work Positive culture Strong executive leadership Manages business with integrity Health benefits Financial performance of firm Industy innovator Established leader in the industry
- 31. Factors of Importance to Women Top 3 factors 93% 92% 91% Manages business with Integrity 1 2 3 Competitive salary Challenging / interesting work
- 32. Top 12 Employer Brand Attributes for Women 93% 92% 91% 91% 91% 89% 89% 88% 88% 87% 86% 86% 82% 84% 86% 88% 90% 92% 94% Manages business with integrity Competitive salary Challenging / interesting work Positive culture Commitment to health and safety Solid training and development programs Strong executive leadership Opportunities for promotion Financial performance Corporate values I agree with Health benefits Environmentally sound practices
- 33. 73 70 70 71 73 74 74 74 74 75 75 77 77 78 79 80 67 64 61 63 61 61 65 57 66 60 64 62 75 63 52 1313101063 31513159179 16 28 SOURCE: 2016 Edelman Trust Baramoter Percent trust in own company within each industry by employees, and trust in that industry sector among the general population Trust in own company General sector trust Attracting from Outside the Industry: Trust Gap
- 34. 25 27 19 25 28 33 27 28 24 28 37 3132 30 48 24 25 26 21 21 22 23 20 16 19 19 14 19 18 18 8 9 8 13 10 11 Employees Are Trusted Brand Advocates Innovation effortsFinancial earnings & operational performance Employees Most Trusted Company CEO Senior executive Employee Activist consumer Academic Media spokesperson SOURCE: 2016 Edelman Trust Baramoter Views on industry issues Partnerships/ programs to address societal issues Treatment of employees/ customer Business practices/ crisis handling General population
- 35. Three Pillars of Digital Talent Acquisition Employer Branding Recruitment Marketing Employer Brand Content
- 36. Employer Brand Content Employer Brand Content Presentations Videos eBooksArticles Images Webinars Apps eNewsletters Infographics Blog Posts
- 39. SOURCE: Content Marketing Institute 2016 B2B and B2C Content Marketing Benchmark Reports 90% 87% 83% 82% 81% 77% 73% 62% 52% 48% 46% 43% 41% 40% 0% 23% 45% 68% 90% 113% Social Media posts Illustrations/Photos eNewsletters Videos Articles on Your Site Blogs Live Events Infographics Hub Sites Online Presentations Branded Content Tools Mobile Apps Magazines Webinars/Webcasts 93% 82% 81% 81% 81% 79% 79% 76% 71% 67% 66% 65% 0% 25% 50% 75% 100% Social Media posts Case Studies Blogs eNewsletters Live Events Articles on Site Videos Illustrations/Photos White Papers Infographics Webinars/Webcasts Online Presentations Average Number Used 12 Average Number Used 13 Most Used Content Types B2BB2C
- 40. Three Pillars of Digital Talent Acquisition Employer Branding Recruitment Marketing Employer Brand Content
- 41. Recruitment Marketing Attract Career Site Employer Brand Content Blogs and Social Media Partner Sites Promoters Calls-to-Action Landing Pages Talent Conversion Forms Email Campaigns Talent Lead Tracking Nurture Workflows Reporting Social Inbox Smart Content Engage Hire Retain and delight Talent Prospects Visitors Leads Employees Promoters
- 42. Welcome to the brave new world of talent acquisition in the digital age
- 43. 1. Who owns employer branding? 7 Questions to Ask
- 44. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 7 Questions to Ask
- 45. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 3. Do we have compelling employer brand stories to tell? 7 Questions to Ask
- 46. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 3. Do we have compelling employer brand stories to tell? 4. How can we empower our own employees in helping us tell these stories? 7 Questions to Ask
- 47. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 3. Do we have compelling employer brand stories to tell? 4. How can we empower our own employees in helping us tell these stories? 5. Do our career site and technology stack support a positive employer band experience? 7 Questions to Ask
- 48. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 3. Do we have compelling employer brand stories to tell? 4. How can we empower our own employees in helping us tell these stories? 5. Do our career site and technology stack support a positive employer band experience? 6. Which partners can help us tell and promote our stories? 7 Questions to Ask
- 49. 1. Who owns employer branding? 2. Do we have a documented employer brand strategy and content plan? 3. Do we have compelling employer brand stories to tell? 4. How can we empower our own employees in helping us tell these stories? 5. Do our career site and technology stack support a positive employer band experience? 6. Which partners can help us tell and promote our stories? 7. How will we measure success and improve our results over time? 7 Questions to Ask
- 50. Marketing Profs Kissmetrics blog CMI website Slideshare Marketing library Helpful Resources
- 52. To learn more about your company’s strengths and position in the market, contact your account manager today or email us at sales@rigzone.com
- 53. Thank You