2. Social Media Literacy:
Having the profiecieny to
communicate appropriately,
responsibly, and to evaluate,
converstaions critically within the
realm of socially- based technologies
3. “In many ways I consider my Twitter
activities a giant, distributed, never -
ending media literacy project” - Andy
Carvin
Twitter and all other social
media platforms tell stories,
create individual personas to
help engage with followers.
4. “Media literacy is the skill of deconstructing
messages and understanding context”
How many people use their social media for
their jobs or to promote something?
Jobs that heavily require social media
● Public Relations
● Communications
● Business Owners
● YouTubers
● Journalists
● Radio Hosts / Podcasts
5.
6.
7.
8. Oops ...
Rick Ross:insinuated rape in his song “U.O.E.N.O,”
rapping ”Put molly all in her champagne, she ain’t even
know it / I took her home and I enjoyed that / She ain’t
even know it.” Ross lost his sponsorship deal with
Reebok over the controversy
Rapper J. Cole: ”I’m artistic, you niggas is autistic,
retarded.”
Alec Baldwin: verbally attacked a journalist calling her a
“toxic little queen” and “f*ing lttle b*” after the journalist
claimed that his wife was tweeting during a funeral.
Paula Deen: Once Southern Sweetheart said the N
word twice and was criticized when she wanted a
Southern plantation themed wedding with african
american male servers.
Tyrese: Called Fat people nasty and said that “fat
people earn that sh*t”
9. Who’s still on MySpace?
Friends who want to talk online?
Single people who want to meet other single
people
Matchmakers who want to connect their
friends with other friends
Families who want to keep in touch - map your
family tree
Business people and co-workers interested in
networking
Classmates and study partners
11. Lifelong Learning and Media Literacy
Competition between portable media, place based television, and
traditional print media
Portable: laptops, tablets, and smartphones
Place Based: TV screens at supermarkets, doctor’s offices, gas
stations, & schools
Traditional: newspapers & magazines
12. Cont’d
Baby Boomers (1946-64) have made a smooth
transition technologically
Users & fans who critically examine consumer
content (Hilt & Lipschultz, 2005)
Quickly embraced Facebook as well as Twitter
Still use newspapers and television but cheap
tablets make the shift to more modern
media usage easier
4 Prime Aspects of Media Literacy
(Silverblatt, 1995)
Media Literacy: the need for audience members
to know how to understand & deconstruct media
content
1. Process
2. Context
3. Framework
4. Production Values
*Social media should promote citizen decision-
making, collaboration and compromise
13. Framing of Media Messages
Campuses encourage learning more about media literacy by focusing on …
Awareness of media impact on individuals and society
Understanding the mass communication process
Media content awareness of text, sound, & images
Example: tourist picture of WTC photoshopped to look like a jet was heading
towards the towers, Snopes is a website dedicated to debunking online facades
14. Effects & Application of Knowledge
Reflect on …
1. Content ownership
2. Privacy invasion
3. News construction
4. Audience perception
Increase …
1. Globalization
2. Culture Theory
3. Democratic Theory
4. Developing new social
movements
15. Major impacts of Social media
Touch screen technology:
Touch screen technology was invented by E.A.
Johnson at the Royal Radar Establishment, in
Malvern, UK around 1967. It was not until Apple
began using it in 2008 where it’s popularity into
the main stage really began.
Apps:
Formerly known as PDA’s and mobile computers,
the first ever app dates back to the mid 1980’s in
England. Years later it would transform into the
PalmPilot, Nokia 6110, and thanks to Steve Jobs
the smartphones that we have today.
16. Information Literacy
Information Literacy is the ability to “ recognize
when information is needed and have the ability
to locate, evaluate, and use effectively the
needed information.
When used in conjunction with social media
applications, users tend to face difficulties in
assessing proper usage.
17. Why it matters
Media and information literacy matter because
people all walks of life need to deconstruct media
messages and critique the quality of information
sources.
18. Some challenges the social media environment faces:
1. We all have the power to be publishers but few are trained to do so
2. Mass Media are full accounts of the dangers of predators using your
public information
3. Inappropriate and illegal communication
4. The soaring popularity of personal websites that can cause
commotion or confusion.
Notas del editor
Her PR firm IACA issues an apology. She deleted her tweet but it had already been captured in screen shots and retweeted. She was fired from her executive job as communications director for the racist remark. She performed bad media literacy skills.
