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Jessica Wilkeson
2013 Portfolio				 jjdesigns@verizon.net
ARDEX Quality and Innovation Leadership
                                                                                                                                                                                                                                  Founded in 1949, ARDEX is the global quality and innovation leader for specialty building products
                                                                                                                                                                                                                                  including construction materials for tile and stone installation, subfloor preparation, toppings and
                                                                                                                                                                                                                                  concrete restoration, designer walls and floors, wall preparation and smoothing, flooring adhesives
                                                                                                                                                                                                                                  and waterproofing.
                                                                                                                                                                                                                                  ARDEX is a family-owned business with a focus on a strong uncompromising product quality,
   International Projects &                                                                                                                                                                         International Projects &      unmatched service, in-depth training and expert technical support.
   Specification Services                                                                                                                                                                           Specification Services        Headquartered in Witten, Germany and with 36 subsidiaries, ARDEX has representation in more than
                                                                                                                                                                                                                                  50 countries. This structure ensures consistent quality and maximum responsiveness to local
   Specialty Building Product Solutions for                                                                                                                                                                                       market needs.
   International Architectural & Design Specifications
                                                                                                                                                                                                                                  ARDEX products unfailingly meet the needs of our customers, as well as those of individual market
                                                                                                                                                                                                                                  segments. ARDEX customers acquire a promise of outstanding performance and expert support on
                                                                                                                                                                                                                                  building sites around the world resulting in strong, trustworthy global partnerships.




                    Las Vegas City Center / Las Vegas, NV USA                                                                                            Burj Khalifa / Dubai, UAE




                                                                                                                                                                                                                                  Commitment	to	Environmental	Sustainability
                                                                                                                                                                                                                                  As we develop new products and technologies, our Research and
                                                                                                                                                                                                                                  Development teams are focused on developing new formulas that
                                                                                                                                                                                                                                  reduce the ecological footprint of our products by consuming fewer
                                                                                                                                                                                                                                  natural resources, making use of recycled materials and other
                                                                IPSS	Covering	the	World                                                                                                                                           improvements with a positive environmental impact.
                                                                The International Projects and Specification Services Program
                                                                (IPSS) assists architects with international project specifications
                                                                in any part of the world. The ARDEX IPSS team consists of
                                                                representatives from ARDEX companies strategically located
                                                                around the globe. International construction practices and projects
                                                                require different products based on location, environment and
                                                                application type.
                                                                The ARDEX IPSS Team provides specification assistance to architects
                                                                matching the correct ARDEX products and solutions required to
                                                                ensure a successful installation regardless of location.
                                                                The ARDEX IPSS Representatives interface with the local ARDEX
                                                                Representatives from the location where a project resides to
                                                                provide technical jobsite support, training and recommendations.
                                                                For example, an IPSS Representative can assist an architect based
                                                                in the United Kingdom with a project they have in Dubai. The                                                                                                      Each of our manufacturing facilities is focused on sustainable                                                                For	inquiries,	please	contact
                                                                ARDEX Representative based in Dubai will work directly with local
                                                                contractors in conjunction with the IPSS Representative on the                        IPSS	Benefits                                                               development initiatives. New energy saving technologies and processes                                                         IPSS@ardexamericas.com	
                                                                                                                                                                                                                                  designed to reduce consumption of energy and natural resources have
                                                                project to make sure all specification expectations are met.
                                                                                                                                                            •	     International	Product	Selection	Assistance                     been implemented. Plant and facility managers continue to research
                                                                ARDEX Technical Service Team and local representatives assist                                                                                                     new ways of remaining environmentally responsible.
                                                                with the proper documentation and recommendations to ensure                                 •	     International	Warranty	Program
                                                                ARDEX products meet the building standards and codes for                                    •	     Installer	Recommendations	and	Support	                         The ARDEX IPSS team assists architects by providing materials and
                                                                the various countries.                                                                                                                                            information they need for their environmental and sustainable design
                                                                                                                                                            •	     Specification	Assistance
                                                                                                                                                                                                                                  projects internationally. ARDEX provides required documentation needed
                                                                ARDEX also provides architectural and engineering professionals                                                                                                   to meet the regulations and standards for each individual country.
                                                                with ARDEX product and installation warranties (where applicable).




                                                                IPSS	Project	Reference	List                                                                                                                                       Kuala	Lumpur,	Malaysia                          Macau,	China                              Seoul,	Korea
                                                                                                                                                                                                                                  Universiti	Kebangsaan	Malaysia	Medical	Center   The	Venetian	Macau,	Casino	Resort	Hotel   Kumho	Asiana	Headquarter	Building
                                                                            Designed to assist architects, designers and engineers with                                                                                           ARDEX A 35                                      ARDEX CL 11, CL 11 B                      ARDEX FG 8
                                                                                                                                                                                                                                  7000 m²                                         10,000 m²                                 5000 m²
                                                                            International Project Specifications in any part of the world.
                                                                                                                                                                                                                                  Las	Vegas,	NV		United	States                    Malacca,	Malaysia                         Cheongnyangni		Urban	Railway	Station
                                                                                                                                                                                                                                                                                                                            PANDOMO Wall
                                                                                                                                                                                                                                  Las	Vegas	City	Center                           Hospital	Alor	Gajah                       1000 m²
                                                                                                                                                                                                                                  ARDEX LU 100, K 15®, Feather Finish®            ARDEX K 250
                                                                            Bangalore,	India                              Dubai,	United	Arab	Emirates                                 Ft.	Lauderdale,	FL		United	States           1,560,500 m²                                    9000 m²                                   Shenzhen,	China
                                                                            Golf	Shire	Prestige                           Bur	Juman	Shopping	Mall                                     Trump	Tower                                 Limoges,	France                                 Middlesex,	United	Kingdom                 Shenzhen	Stadium
                                                                            ARDEX WMP 300, WPM 310                        ARDEX EB 2, WPC, S7, X 77, FL,                              ARDEX K 15®, V 1200, 8+9                                                                                                              ARDEX K 320
                                                                                                                          WA, EG 8 Grouts                                                                                         Musée	de	la	Porcelaine	Adrien	Dubouché          Heathrow	Airport	Terminal	1               5000 m²
                                                                            52,300 m2                                                                                                 19,500 m²
                                                                                                                          14,000 m²                                                                                               PANDOMO® FloorPlus                              ARDEX K 11, ARDITEX NA and AF 2300
                                                                            Bangrak,	Bangkok                                                                                          Glasgow,	Scotland                           2000 m²                                         40,000 m²                                 Sydney,	Australia
                                                                                                                          Dubai	Mall
                                                                            Royal	Orchard	Sheraton	Hotel	and	Towers       ARDEX A 35, S 16, MG Grout, K 15, P 51,                     BBC	Scotland                                London,	United	Kingdom                          Mumbai,	India                             Sydney	Opera	House
                                                                            ARDEX F5                                                                                                  ARDEX S 20, FLEX FL Grout                                                                                                             ARDEX X 77, E 90, Multiprime, Abacrete Bonding Agent,
                                                                                                                          R3E, EP 2000
                                                                                                                                                                                                                                  King’s	Cross	Station                            Mumbai	International	Airport              Abapoxy Adhesive and Grout, SE
                                                                            23,600 m²                                     200,000 m²                                                  1500 m²
                                                                                                                                                                                                                                  ARDEX A 35, S 21 and FLEX FL Grout              ARDEX WPM 300, WPM 002                    600 m²
                                                                            Beijing,	China                                Burj	Khalifa                                                Guangzhou,	China                            4300 m²                                         13,000 m²
                                                                                                                          ARDEX ARDITEX NA                                                                                                                                                                                  Taiwan
                                                                            Shangri-La	Hotel,	Spa
                                                                                                                          60,000 m²
                                                                                                                                                                                      IKEA                                        Royal	Albert	Hall                               Pittsburgh,	PA		United	States
                                                                            ARDEX AM 100, WPM 300,                                                                                    ARDEX Polyurethane Leveling                 ARDEX NA and AF 2300                                                                      First	Cosmetic	Works	Linko	Office
                                                                                                                                                                                                                                                                                  CONSOL	Energy	Center                      PANDOMO Floor
                                                                            WPM 006, STS 8, E90, ST, WA                   Dublin,	Ireland                                             4500 m²                                     2000 m²
                                                                                                                                                                                                                                                                                  ARDEX Feather Finish and                  1500 m²
                                                                            500 m²                                                                                                                                                London	Olympics	Aquatic	Center
                                                                                                                          St.	Vincent	Hospital                                        Ho	Chi	Minh	City,	Vietnam                                                                   HENRY® Flooring Adhesives
                                                                                                                                                                                                                                                                                                                            FuShing	Group	Taipei	Head	Office
                                                                            Cambridge,	United	Kingdom                     ARDEX K 11, EWC, K 301, EB 2                                                                            ARDEX EB 2, WPC, S7, X 77, FL, WA,              22,848 m²
                                                                                                                                                                                      Intel	Project	@	Saigon	Hi-Tech	Park         EG 8 Grouts                                                                               PANDOMO Floor and FloorPlus
                                                                                                                          26,000 m2
                                                                            Cambridge	Regional	College                                                                                ARDEX WPM 300, P 82 and K 005               14,000 m²                                       Queensland, Australia                     1200 m²
                                                                            ARDEX K 15-HB, X 78 S, FLEX FL Grout          Dublin	Airport	Terminal	2                                   45,000 m²
                                                                                                                          ARDEX X 7G, S 20, C2, X 7R,                                                                             M&S	Westfields	(Olympic	Site)                   Noosa	Springs	Day	Spa                     China
                                                                            2000 m²
                                                                                                                          EWC, RS Plus Latex, K 15, A 35                              Hong	Kong,	China                            ARDEX DPM-1C, K 11, S 38 FLEX FL Grout          ARDEX WPM 265, WPM 300, WPM 002,
                                                                                                                                                                                                                                                                                                                            MNG	Stores	(30	stores)
                                                                            Charlottenlund,	Denmark                       75,000 m2                                                                                               14,500 m²                                       STS 8, Abapoxy Adhesive and Grout
                                                                                                                                                                                                                                                                                                                            PANDOMO Wall
                                                                                                                                                                                      The	Mandarin	Oriental	Hotel                                                                 1500 m²
                                                                                                                                                                                                                                  Savoy	Hotel                                                                               40-500 m²
                                                                            The	Ordrupgaard	Museum                        Dusseldorf,	Germany                                         ARDEX CL 11, DS 40, FB 9 L, WPM 006
                                                                            ARDEX EP 2000, K 15                                                                                       3000 m²                                     ARDEX A 35, 7001, S 16, FLEX FL Grout           Radzy	Podlaski,	Poland                    Villers	sur	Mer,	France
                                                                            1150 m2                                       Sky	Office	Building                                                                                     2000 m²
                                                                                                                          PANDOMO TerrazzoMicro                                       Swire	Pacific	Festival	Walk	Shopping	Mall                                                   Regional	Court                            Musée	« Paléospace	l’Odyssée »
                                                                            Chrzanów,	Poland                              1300 m²                                                     ARDEX S 16, MG, A 35                        Los	Angeles,	CA	United	States                   PANDOMO TerrazzoMicro                     PANDOMO FloorPlus
                                                                                                                                                                                      20,000 m²                                                                                   3500m²                                    800 m²
                                                                                                                                                                                                                                  Renaissance	Sports	Club
                                                                            Public	Library                                Erstein,	France
                                                                            PANDOMO® Loft                                                                                             Kaohsiung,	Taiwan                           ARDEX SD-T® Decorative Concrete                 Rouen,	France                             Warszawa,	Poland
                                                                            500 m2                                        Wurth	Art	Museum                                                                                        750 m²
                                                                                                                          PANDOMO Floor                                               Kaohsiung	Rapid	Transit                                                                     Centre	de	congrès	et	d’exposition	H2O     Adidas	Shop
                                                                            Daegu,	Korea                                  1600 m²                                                     ARDEX STS 8, E90                            Lynge,	Denmark                                  PANDOMO FloorPlus                         PANDOMO Floor
                                                                                                                                                                                      630 m²                                                                                      480 m²                                    330 m²
                                                                                                                                                                                                                                  Widex	A/S	Headquarters
                                                                            Lotte Outlets, Yulha                          Essen,	Germany
                                                                            ARDEX X 77                                                                                                Katowice,	Poland                            ARDEX K 14, K 22, A 31, P 51, EP 2000           Santa	Ana,	CA	United	States               Washington,	D.C.	United	States
                                                                            6000 m²                                       Folkwang	Museum                                                                                         12,000 m²
                                                                                                                          PANDOMO TerrazzoBasic                                       District	Court                                                                              Skyline	Condominiums	at	MacArthur	Place   Liberty	Square,	U.S.	Gov.	Office	Building
                                                                                                                          6500 m²                                                     PANDOMO Floor                                                                               ARDEX K 15 and Feather Finish             ARDEX V 1200
                                                                                                                                                                                      7000 m²                                                                                     14,000 m²                                 40,400 m²
                                                                                                                                                                                      Art Gallery
                                                                                                                                                                                      ARDEX K 80
                                                                                                                                                                                      1600 m²
                                                                                                                                                                                                                                                                                                                            AB190 (08/12)


                                                                                                                                                                                                                                                                                                                                                                                                London Olympics Aquatic Center / London, UK




IPSS Logo and Brochure Redesign
The redesign of an existing logo and brochure for                                                                                                                                    line of business for ARDEX. This brochure is seen
the International Projects & Specification Services                                                                                                                                  worldwide by high-end architects.
08.18 2011                                                                                            07.01 2011                                                                 06.23 2011

Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA                                   Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA        Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA
 free concerts & events Sundays @ 2pm                                                                  free concerts & events Sundays @ 2pm                                       free concerts & events Sundays @ 2pm
             Stern Grove Festival June 23 to August 25, 2011                                                        Stern Grove Festival June 23 to August 25, 2011                           Stern Grove Festival June 23 to August 25, 2011
                                                     74th Season                                                                                            74th Season                                                               74th Season



                                 Kenny Barron’s Canta Brasil                                                                           Rennie Harris Puremovement                                                              Michelle Shocked
      Enjoy an afternoon of jazz in the Grove with the scintillating                                            Be sure to catch this electrifying performance! Founded                       Kick off the season with singer/songwriter Michelle
   samba rhythms of Kenny Barron’s Canta Brasil. A seven-time                                                     by artistic director and choreographer, Rennie Harris,            Shocked, an innovative voice in American folk-rock music. With
      Grammy-nominee, Barron is one of the premier pianists in                                               Puremovement explores the roots of hip-hop dance, offering                 a variety of influences—from blues, gospel, big-band swing,
 mainstream jazz. The performance is a collaborative exploration                                                   gravity-defying, dazzling adaptations of traditional and          bluegrass, country, and folk to post-modern punk—her music
         of Brazilian jazz featuring Barron, Trio da Paz and flutist                                                 modern dance forms. This performance focuses on                                defies description and explores a wide range of
                                                 Anne Drummond.                                                 the diverse styles and storied evolution of hip-hop dance                                           human emotion and experience.
                                                                                                                                        and is narrated by Rennie Harris.
                                                 Simon Shaheen                                                                                                                                                                             Quetzal
                                                                                                                        Pre-Concert Talk, Trocadero Clubhouse at 12pm
           Simon Shaheen opens the show with a melodic blend of                                                                                                                     Afro-Chicano band Quetzal opens the show with a mesmerizing
                                                                                                                                 Sponsored by The Villas at Park Merced
    traditional Arabic, jazz, Western classical and Latin music. An                                                                                                                           combination of traditional Mexican roots music, rock,
  inter-nationally acclaimed Arabic lute and violin player, Shaheen                                                                                                                                             folk, and Afro-Caribbean influences.
           is the recipient of the National Heritage Award and has
                                                                                                                                                                                                                    Sponsored by KPFA 94.1 Radio
                             performed at venues around the world.

                                      Sponsored by Jazz91 Radio



            sterngrove.org 415.252.6252 info@sterngrove.org                                                        sterngrove.org 415.252.6252 info@sterngrove.org                           sterngrove.org 415.252.6252 info@sterngrove.org




                                                          Stern Grove
                                                          This project was for the Stern Grove festival in                to create a postcard series for each performer while
                                                          San Francisco, California. The requirements were                only using typographical treatments.
Counter top display and take away card



                                                                                                                                                                     2012-13
                                                                                                                                                                    Installer
Front                          Back                                                                                                                                    Video
                                                                                                                                                                     Contest
                                   You know FEATHER FINISH®
                                   is that smooth.
                                   Now tell us why!
                                        • Are you a loyal installer who knows
                                          it just works?
                                        • Are you a contractor who trusts its
                                          performance?
                                        • Is the job you installed 20 years ago
                                          still standing?
                                        • Have you devised an ingenious use for
                                          this amazing product?
                                                                                                                                                             Come on!
                                           You could win                                                              prizes                                 You know you love
                                                                                                                                                             ARDEX FEATHER FINISH®
                                           in 3 easy steps!                                                                                                  Tell us why and you could win a
                                                                                                                                                             $2,500 vacation getaway,
                                                                                                                        FEATHER FINISH®                      $500 gift cards for gas - and more!
        It’s that                                       Record up to 3 minutes
                                                        of video with a camera                                          Trowels, t-shirts                    Video Criteria: Your original video can be about:
        smooth.   ™                                     or smart phone.
                                                                                                                        and more                             • An installation where FEATHER FINISH® was
                                                                                                                                                                installed years ago and still is standing
                                                                                                                                                                (because we know it is time tested)
                                                        Upload video via
                                                        your computer to
                                                                                                                        $500 gift cards                      • Your own personal testimonial (because we
                                                                                                                                                                know installers LOVE FEATHER FINISH®)
                                                        www.ardexfeatherfinish.com                                      for gas, tools, etc.                 • About an “unusual and probably unauthorized
                                                                                                                                                                and non-warranted” use for FEATHER FINISH®
                                                                                                                                                                that you have discovered. (We hear stories
                                                        Tell friends and family                                                                                 about what you have done with this product!)
                                                        to vote for your video!                                         $2500 Vacation                       All you have to do is create a short video of you
                                                                                                                        Getaway!                             or your friends and FEATHER FINISH® and post
                                                                                                                                                             it here: www.ardexfeatherfinish.com




                                                                                                          It’s that smooth.
                                   FINE PRINT: All entries become the
                                   property of ARDEX. ARDEX reserves                                                      ™
                                   the right not to publish a video. See                                                                                     www.ardexamericas.com
                                   www.ardexfeatherfinish.com for full details.




         ARDEX Feather Finish Product Campaign - Video Contest Materials - www.ardexfeatherfinish.com
         As the creative team lead on this multi-year                         product by targeting the installers. The aim was to   catch attention and spark loyalty among the
         campaign I helped to create awareness of the                         use exciting, provocative and creative ideas to       current users and the sales force.
Trade Magazine Ads




                                                                                                             FEATHER FINISH®                                                                                           FEATHER FINISH®




                                                                                                             As smooth as your                                                                                         Way smoother than
Promotional Material                                                                                         morning coffee...                                                                                         this guy...
T-Shirt Illustration by co-worker and Sr. Graphic Designer, Mark Rosepink
                                                                                                             • Preferred by Installers for its Feel                                                                    • Preferred by Installers for its Feel
                                                                                                             • Trusted by Contractors for its Performance                                                              • Trusted by Contractors for its Performance
                                                                                                             • Twenty Years and Counting                                                                               • Twenty Years and Counting
                                                                                                             ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment                           ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment
                                                                                                             for flash-patching and skim-coating in the most demanding environments. Install                           for flash-patching and skim-coating in the most demanding environments. Install
                                                                                                             floor coverings in as little as 15 minutes for a true featheredge and smooth,                             floor coverings in as little as 15 minutes for a true featheredge and smooth,
                                                                                                             permanent finish.                                                                                         permanent finish.




                                                                                                             It’s that smooth.™                                                                www.ardexamericas.com
                                                                                                                                                                                                   888-512-7339
                                                                                                                                                                                                                       It’s that smooth.™                                                                www.ardexamericas.com
                                                                                                                                                                                                                                                                                                             888-512-7339




                                                                                                             FEATHER FINISH®                                                                                           FEATHER FINISH®




                                                                                                             Way smoother than                                                                                         As smooth as your
                                                                                                             this guy...                                                                                               baby’s bottom...
                                                                                                             • Preferred by Installers for its Feel                                                                    • Preferred by Installers for its Feel
                                                                                                             • Trusted by Contractors for its Performance                                                              • Trusted by Contractors for its Performance
                                                                                                             • Twenty Years and Counting                                                                               • Twenty Years and Counting
                                                                                                             ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment                           ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment
                                                                                                             for flash-patching and skim-coating in the most demanding environments. Install                           for flash-patching and skim-coating in the most demanding environments. Install
                                                                                                             floor coverings in as little as 15 minutes for a true featheredge and smooth,                             floor coverings in as little as 15 minutes for a true featheredge and smooth,
                                                                                                             permanent finish.                                                                                         permanent finish.




                                                                                                             It’s that smooth.™                                                                www.ardexamericas.com
                                                                                                                                                                                                   888-512-7339
                                                                                                                                                                                                                       It’s that smooth.™                                                                www.ardexamericas.com
                                                                                                                                                                                                                                                                                                             888-512-7339




                                       ARDEX Feather Finish Product Campaign - Promotional Items and Printed Advertising
                                       The four trade ads featured on this page are   magazines over a 1 year period of time. The                                                     as hand out during events and for the
                                       currently being circulated into 4 different    promotional items are used to gain loyalty as well                                              video contest associated with the campaign.
Vox Type
                                                                                                              Classification List
                                                                                                              Humanist
                                                                                                              Garalde                                                                               Humanist
                                                                                                              Transitional
                                                                                                              Didone                                                                                                                                       Vox Type
                                                                                                              Slab Serif                                                                            Nicolas Jenson (1420-1480). As this is the oldest
                                                                                                              Lineale Grotesque                                                                     category of roman letterforms created in metal
                                                                                                              Lineale Neo-Grotesque                                                                 type, the letters have many of the same characteris-   Humanist
                                                                                                              Lineale Geometric                                                                                                                            Garalde
                                                                                                                                                                                                    and classicism and work well as text faces along-      Transitional
                                                                                                              Lineale Humanist
                                                                                                                                                                                                    side Blackletter display type.                         Didone
                                                                                                              Glyphic
                                                                                                                                                                                                                                                           Slab Serif
                                                                                                              Script
                                                                                                                                                                                                    on the lowercase e and their slanted axis (stress).    Lineale Grotesque
                                                                                                                                                                                                    Humanist faces have the lowest contrast of the         Lineale Neo-Grotesque
                                                                                                                                                                                                    serif text faces.                                      Lineale Geometric
                                                                                                                                                                                                                                                           Lineale Humanist
                                                                                                                                                                                                                                                           Glyphic
                                                                                                                                                                                                                                                           Script




                                                                                                                                                                                                    Typeface
                                                                                                                                                                                                    Adobe Jenson Pro

                                                                                                                                                                                                    ABCDEFGHIJKLMNOP QRSTUVWXYZ
                                                                                                                                                                                                    abcdefghijklmnopqrstuvwxyz
                                                                                                                                                                                                    0123456789

                                                                                                                                                         Type Classification
                                                        Vox Type                                                                                         Lineale Neo-Grotesque
                                                                                                                                                         These faces are similar to Grotesques
                                                        Humanist
                                                                                                                                                         but they have a little less contrast and
                                                        Garalde
                                                                                                                                                         a single-story lowercase g. Their lower
                                                        Transitional
Slab Serif                                              Didone
                                                                                                                                                         contrast gives these faces a more
                                                                                                                                                         "designed" look because they have
These are the faces with heavy square serifs that       Slab Serif
                                                                                                                                                         taken one step away from the modula-
were designed in the early 1800s to meet the            Lineale Grotesque
                                                        Lineale Neo-Grotesque                                                                            tion of pen-drawn strokes. The jaws of
demands of a newly industrialized society. Slab
                                                        Lineale Geometric                                                                                letters like C are slightly more open
serifs were widely used on broadside posters,
                                                        Lineale Humanist                                                                                 than in Grotesques.
handbills and advertising during the Industrial
                                                        Glyphic                                                                                             By the mid-20th century, sans serif
Revolution. With this relationship to the Industrial
Revolution, these faces have a real "workhorse"         Script                                                                                           type in a wide range of weights came
feel about them. A London type founder, Robert                                                                                                           to epitomize modernity. These faces
                                                                                                                                      Typeface           easily accommodated modern design's
Thorne, coined the name "Egyptian" for his work
on slab serif display typefaces.                        Typeface                                                                      Helvetica Lt Std   abstract, intellectual attitudes.
   There are three kinds of slab serif types. Regular
                                                        Chaparral Pro
slab serifs are low in contrast (strokes and serifs                                                                                   ABCDEFGHIJKLMNOP QRSTUVWXYZ
are often the same thickness) and have unbrack-         ABCDEFGHIJKLMNOPQRSTUVWXYZ
eted slab serifs. Clarendons have bracketed slab
                                                                                                                                      abcdefghijklmnopqrstuvwxyz
serifs, a bit more contrast and ball terminals.
                                                        abcdefghijklmnopqrstuvwxyz                                                    0123456789
Typewriter faces are monospaced slab serifs.            0123456789




                                                                  Type Classification
                                                                  A poster series on three of the typographical
                                                                  classifications.
REC GAIN                     MAIN VOLUME
                                                                                                                                      MUSIC PRODUCTION CENTER




                                                                                 AFTER

                                                                                                                                                                                                                                             PAD BANK
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                                                                                                                                                                                                                                             DATA                  ERASE
                                                                                              PLAY LOOP                    PLAY TO                      PLAY FROM                 PLAY ALL
                                                                                              PAD13 SEQ EDIT     -/+       PAD14 STEP EDIT              PAD15 TRANSPOSE           PAD16 SONG CANCEL
                                                                                          y                            &                            -                         (
                                                                                          z                            #                            !                         )
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                                                                                                                                                                                                              NOTE REPEAT

                                                                                                                                                                                                                                                                 NUMERIC


                                                                                              PAD9   MIDI/SYNC    9        PAD10   OTHER        0       PAD11             ■       PAD12    EFFECT ENTER
                                                                                          Q                            S                            U                         W
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                                                                                          R                            T                            V                         X
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                                                                                  Q2                                                                                                                             MAIN            WINDOW                          UNDO SEQ


                                                                                              PAD5   RECORD       5        PAD6    TRIM         6       PAD7    PROGRAM 7         PAD8     MIXER     8
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                                                                                                                                                                                                                                                                  START
                                                                                                                                                                                                                SHIFT              <         BAR     >
                                                                                                                                                                                                                                             STEP
                                                                                              PAD1   SLIDER       1        PAD2    LOAD         2       PAD3    SAVE      3       PAD4 DISC UTILITY 4                                                            START
                                                                                          A                            C                            E                         G
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                                                                                                                                                                                                          WARNING
                                                                                                                                                                                                          To prevent fire or shock hazard,
                                                                                                                                                                                                          do not expose this appliance to
                                                                                                                                                                                                          rain or moisture.




MPC 1000 Operator Manual Cover
This was a technical illustration project to design   limited to black and white and the illustration was
the cover of the MPC 1000 manual. The project was     done completely in Adobe Illustrator.
Masters of the Camera

William Klein: Witness
American photographer, painter, and filmmaker

In 1954, Vogue launched Klein’s career as a fashion photographer, a journey
marked by his ambivalent and ironic approach to the world of fashion. He did
not want to continue with mundane fashion poses, but wanted to take “at last
real pictures, eliminating taboos and cliches”. Klein worked with unconventional
wide-angle and telephoto pictures, with unconventional lighting and flash effects
and with intentional motion blurs. Although he worked for Vogue until 1966,
                                                                                                                                                      Masters of the Camera
he did not consider fashion photography to be his real calling but rather what
he calls “serious photographs”.                                                                                                                      William Klein:
                                                                                                                                                            Witness
                                                                                                                                                      by Lane Anthony




Non-Fiction : Art : Photography
US $59.00 Canada $56.86 UK £36.62




                                                                                                                             Masters of the Camera
                                                                                                                          William Klein:
                                                                                                                                 Witness
                                                                                                                             by Lane Anthony




                                                                                                                                                                             II   Intro
                                                                                                                                                                             6 Chapter 1: New York
                                                                                                                                                                            40 Chapter 2: Rome
                                                                                                                                                                            58 Chapter 3: Tokyo
                                                                                                                                                                            72 Plates
                                                                                                                                                        Table of Contents   82 Index of Plates




                                        William Klein Photography
                                        The goal of this book project was to make the book   white space, creating a museum quality piece. It
                                        very luxurious with wide margins and significant     was designed with limited color.
William Klein’s book New York was made in an intense eight-month period
                                                                                                                                                             in 1954-1955, it was also during this period that the photographer began
                                                                                                                                                             what would be a twelve-year relationship with Vogue magazine. Klein had
                                                                                                                                                             met Vogue’s art director, Alexander Liberman, in Paris. According to Klein:
                                                                                                                                                               Liberman said, “If you ever come to New York, come to see me and you can
                                                                                                                                                             become, like, an art director or something at the magazine. It will give you a
                                                                                                                                                             way of making a living. My preoccupation is painting and sculpture, but I make
                                                                                                                                                             a living at Vogue, which gives me free time to work. It’s something maybe you
                                                                                                                                                             could do.” I thought, why not? I didn’t like the idea of trying to sell oneself as a
                                                                                                                                                             painter, buttering up to collectors or curators. I liked the idea of making a living
                                                                                                                                                             with one hand and doing exactly what you wanted with the other. Vogue and
                                                                                                                                                             Conde Nast, at that time, had a tradition of cultural patronage. Whatever, I felt
                                                                                                                                                             this relationship was more comfortable than grant-hustling.
                                                                                                                                                                The initial response to New York seems in some ways to have been like the
                                                                                                                                     Chapter 1: New York     response to Frank’s The Americans in that it quickly became a cause celebre,
                                                                                                                                                             and it was immediately perceived to create a new category. Yet, at least in
                                                                                                                                                             Europe, it may have had even more impact in its early years than Frank’s book.
                                                                                                                                                             Like The Americans, New York was published first in France.
                                                                                                                                                                After France, it was published in England and in Italy. There was a great deal
                                                                                                                                                             of controversy, but a certain success, the Prix Nadar, lots of cover newspaper
                                                                                                                                                             stories, portfolios all over. In Japan it immediately became a cult book. The pho-
                                                                                                                                                             tographic establishment ignored it. But I never met an American photographer
                                                                                                                                                             of that period who didn’t somehow have a copy.




                                                  Klein’s attitude toward his work for Vogue in relation to his personal                                                                                                                                            Actually the story of William Klein’s return from Paris to New York to make
                                               work    nlike that of, say, Louis Faurer, who sometimes felt that he had “sold
                                                     —u                                                                                                                                                                                                           the book that established him as the unique photographic figure he is now uni-
                                               out”   s characteristically pragmatic; like Richard Avedon, he seems never to
                                                    —i                                                                                                                                                                                                            versally acknowledged to be came about through a more circuitous series of
                                               have apologized for any of the commercial work he saw fit to do. When he                                                                                                                                           events than the Vogue Connection:
                                               arrived in New York in 1954, Klein recalls:                                                                                                                                                                           In 1953, I learned about a new process developed by Corning Glass where
                                                                                                                                                                                                                                                                  photographs could be transferred into, not on the surface of, but into the mass
                                                                                                                                                                                                                        “Once, I got into
                                                  Liberman asked me, “What do you want to do?” I said, “A book of pho-
                                               tographs on my return to New York. A sort of photographic diary.” And he                                                                                                                                           of glass. Up to then, it had only been used to put your grandmother’s face into

                                                                                                                                                                                                                    photographing I realized
                                               said, “That sounds interesting — we’ll do a portfolio and foot the bill.” And they                                                                                                                                 a locket. But I thought, wait, my abstract photos could become glass murals,
                                               did — paper, film, labs, enlarger — it was surreal and funny. Here was this fashion                                                                                                                                facades, a new kind of stained glass window. Okay, new vision, new materials,

                                                                                                                                                                                                                      that photography was
                                               magazine financing photographs which were probably the funkiest and most                                                                                                                                           let’s go to New York and see.
                                               unpublishable of the day, and although Liberman seemed to like them, that                                                                                                                                             So that’s how I came back in 1954 … plus the idea of a book. The artist as seis-

                                                                                                                                                                                                                     no longer abstract.
                                               portfolio never got done. But in 1954, a double page on me was published: an                                                                                                                                       mograph, the Man with the Camera, plus the portrait of a city and what could
                                               abstract photo and an almost illegible Parisian picture, under the title A New                                                                                                                                     be done in photography. As it turned out, I was able to get a series of small-scale
                                               Photo Graphic Eye. Not something Vogue would do nowadays.
                                                  In the 1950s, there weren’t many magazines publishing serious photography.                                                                                                  I’d hit a vein.
                                                                                                                                                                                                                                            ”                     models done in photo-sensitive glass. They worked well enough, but convincing
                                                                                                                                                                                                                                                                  Corning to build the kilns necessary for larger pieces would have taken years. So
                                               The art magazines almost never did, and photography magazines were mostly                                                                                                                                          I plunged into the book. If the glass had worked out, I might have said later for
                                               preoccupied with sunsets, wrinkled old ladies and fishing ports. Life and Look                                                                                                                                     the book, which would probably have meant never.
                                               were just Life and Look. It was only in Harpers Bazaar, for example, that you                                                                                                                                         Once, I got into photographing I realized that photography was no lon-
                                               could see pictures of Brassai or Cartier-Bresson. Today, Vogue is on the same                                                                                                                                      ger abstract. I’d hit a vein. Suddenly I realized I had to do this book. I could
                                               rack as the Enquirer in the supermarkets. But then, for many, Vogue was the                                                                                                                                        do anything, mix everything I’d been boning up on with my own New York
                                               monthly shot of culture.                                                                                                                                                                                           craziness, and let loose. Every kid used to dream of going cross-country in a
                                                                                                                                                                                                                                                                  second-hand car. I never did.




                                               24	   New York                                                                                                                                                                                                     25	   William Klein: Witness




                                                                                                                                                                                                                                                                                            Anne St. Marie Isabella, Queensboro Bridge, 31   Macy’s Thanskgiving Day Parade, Broadway, 66
                                                                                                                                                                                                                                                                                            Anouk Aimée, 26                                  Mary Dove in Cafe, 24
                                                                                                                                                                                                                                                                                                                                             Maurice Thorez’s Funeral, 69
                                                                                                                                                                                                                                                                                            B.Barzini, 7
                                                                                                                                                           Above: Barbara plus Coffee Filters                                                                                               Barbara and Coffee Filter, 25                    Piazza di Spagna, 7
                                                                                                                                                           Paris, 1956                                                                                                                      Barbara in a Night Cap, 27                       Piazza di Spagna Crossing, 72
                                                                                                                                                                                                                                                                                            Barbara, Over Gadgeted, Does Lips, 8             Pigeons, 77
                                                                                                                                                           Left: Barbara in Night Cap
                                                                                                                                                                                                                                                                                            Broadway and 103rd Street, 60, 62
                                                                                                                                                           Paris, 1956                                                                                                                                                                       Quartier Italien, 81
                                                                                                                                                                                                                                                                                            Candy Store, Amsterdam Avenue, 60
                                                                                                                                                                                                                                                                                                                                             7up and Tree, 79
                                                                                                                                                                                                                                                                                            Club Allegro Fortissimo, 61
                                                                                                                                                                                                                                                                                                                                             Simone and Sofia Loren, 81
                                                                                                                                                                                                                                                                                            Dance in Brooklyn, 62                            Simone Daillencourt, 80
                                                                                                                                                                                                                                                                                            Dorothy & Douyale, Metal Dresses, 37             Simone Marines, Pont Allexandre III, 10
                                      Anouk Aimée                                                                                                                                                                                                                                                                                            Smoke, 33
                                                                                                                                                                                                                                                                                            Four Women From Below, 36
                                      Paris, 1961                                                                                                                                                                                                                                                                                            Smoke and Veil, Cover, 32
                                                                                                                                                                                                                                                                                            Girl Dancing In Brooklyn, 63                     St Patrick’s Day, Fifth Avenue, 8, 9
                                                                                                                                                                                                                                                                                            Gun 2, Little Italy, 64                          Supermarket and fund, 75


26	   New York                                                                                                                                             27	   William Klein: Witness
                                                                                                                                                                                                                                                    Index of Plates                         Hat and Five Roses, 42                           Tatiana Marie Rose Camels, Picnic, 13
                                                                                                                                                                                                                                                                                            Horn & Hardart, Lexington Avenue, 15             Theater Tickets, 78
                                                                                                                                                                                                                                                                                            Isabella Dove Mirrors, 19
                                                                                                                                                                                                                                                                                                                                             Vitelloni 29th Street and Second Ave, 65
                                                                                                                                                                                                                                                                                            Isabella, White Faces, Opera, 11
                                                                                                                                                                                                                                                                                                                                             Who are you Polly Magoo?, 22




                 William Klein Photography
Jwilkeson 2013 portfolio_web
Jwilkeson 2013 portfolio_web
Jwilkeson 2013 portfolio_web
Jwilkeson 2013 portfolio_web

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Jwilkeson 2013 portfolio_web

  • 1. Jessica Wilkeson 2013 Portfolio jjdesigns@verizon.net
  • 2. ARDEX Quality and Innovation Leadership Founded in 1949, ARDEX is the global quality and innovation leader for specialty building products including construction materials for tile and stone installation, subfloor preparation, toppings and concrete restoration, designer walls and floors, wall preparation and smoothing, flooring adhesives and waterproofing. ARDEX is a family-owned business with a focus on a strong uncompromising product quality, International Projects & International Projects & unmatched service, in-depth training and expert technical support. Specification Services Specification Services Headquartered in Witten, Germany and with 36 subsidiaries, ARDEX has representation in more than 50 countries. This structure ensures consistent quality and maximum responsiveness to local Specialty Building Product Solutions for market needs. International Architectural & Design Specifications ARDEX products unfailingly meet the needs of our customers, as well as those of individual market segments. ARDEX customers acquire a promise of outstanding performance and expert support on building sites around the world resulting in strong, trustworthy global partnerships. Las Vegas City Center / Las Vegas, NV USA Burj Khalifa / Dubai, UAE Commitment to Environmental Sustainability As we develop new products and technologies, our Research and Development teams are focused on developing new formulas that reduce the ecological footprint of our products by consuming fewer natural resources, making use of recycled materials and other IPSS Covering the World improvements with a positive environmental impact. The International Projects and Specification Services Program (IPSS) assists architects with international project specifications in any part of the world. The ARDEX IPSS team consists of representatives from ARDEX companies strategically located around the globe. International construction practices and projects require different products based on location, environment and application type. The ARDEX IPSS Team provides specification assistance to architects matching the correct ARDEX products and solutions required to ensure a successful installation regardless of location. The ARDEX IPSS Representatives interface with the local ARDEX Representatives from the location where a project resides to provide technical jobsite support, training and recommendations. For example, an IPSS Representative can assist an architect based in the United Kingdom with a project they have in Dubai. The Each of our manufacturing facilities is focused on sustainable For inquiries, please contact ARDEX Representative based in Dubai will work directly with local contractors in conjunction with the IPSS Representative on the IPSS Benefits development initiatives. New energy saving technologies and processes IPSS@ardexamericas.com designed to reduce consumption of energy and natural resources have project to make sure all specification expectations are met. • International Product Selection Assistance been implemented. Plant and facility managers continue to research ARDEX Technical Service Team and local representatives assist new ways of remaining environmentally responsible. with the proper documentation and recommendations to ensure • International Warranty Program ARDEX products meet the building standards and codes for • Installer Recommendations and Support The ARDEX IPSS team assists architects by providing materials and the various countries. information they need for their environmental and sustainable design • Specification Assistance projects internationally. ARDEX provides required documentation needed ARDEX also provides architectural and engineering professionals to meet the regulations and standards for each individual country. with ARDEX product and installation warranties (where applicable). IPSS Project Reference List Kuala Lumpur, Malaysia Macau, China Seoul, Korea Universiti Kebangsaan Malaysia Medical Center The Venetian Macau, Casino Resort Hotel Kumho Asiana Headquarter Building Designed to assist architects, designers and engineers with ARDEX A 35 ARDEX CL 11, CL 11 B ARDEX FG 8 7000 m² 10,000 m² 5000 m² International Project Specifications in any part of the world. Las Vegas, NV United States Malacca, Malaysia Cheongnyangni Urban Railway Station PANDOMO Wall Las Vegas City Center Hospital Alor Gajah 1000 m² ARDEX LU 100, K 15®, Feather Finish® ARDEX K 250 Bangalore, India Dubai, United Arab Emirates Ft. Lauderdale, FL United States 1,560,500 m² 9000 m² Shenzhen, China Golf Shire Prestige Bur Juman Shopping Mall Trump Tower Limoges, France Middlesex, United Kingdom Shenzhen Stadium ARDEX WMP 300, WPM 310 ARDEX EB 2, WPC, S7, X 77, FL, ARDEX K 15®, V 1200, 8+9 ARDEX K 320 WA, EG 8 Grouts Musée de la Porcelaine Adrien Dubouché Heathrow Airport Terminal 1 5000 m² 52,300 m2 19,500 m² 14,000 m² PANDOMO® FloorPlus ARDEX K 11, ARDITEX NA and AF 2300 Bangrak, Bangkok Glasgow, Scotland 2000 m² 40,000 m² Sydney, Australia Dubai Mall Royal Orchard Sheraton Hotel and Towers ARDEX A 35, S 16, MG Grout, K 15, P 51, BBC Scotland London, United Kingdom Mumbai, India Sydney Opera House ARDEX F5 ARDEX S 20, FLEX FL Grout ARDEX X 77, E 90, Multiprime, Abacrete Bonding Agent, R3E, EP 2000 King’s Cross Station Mumbai International Airport Abapoxy Adhesive and Grout, SE 23,600 m² 200,000 m² 1500 m² ARDEX A 35, S 21 and FLEX FL Grout ARDEX WPM 300, WPM 002 600 m² Beijing, China Burj Khalifa Guangzhou, China 4300 m² 13,000 m² ARDEX ARDITEX NA Taiwan Shangri-La Hotel, Spa 60,000 m² IKEA Royal Albert Hall Pittsburgh, PA United States ARDEX AM 100, WPM 300, ARDEX Polyurethane Leveling ARDEX NA and AF 2300 First Cosmetic Works Linko Office CONSOL Energy Center PANDOMO Floor WPM 006, STS 8, E90, ST, WA Dublin, Ireland 4500 m² 2000 m² ARDEX Feather Finish and 1500 m² 500 m² London Olympics Aquatic Center St. Vincent Hospital Ho Chi Minh City, Vietnam HENRY® Flooring Adhesives FuShing Group Taipei Head Office Cambridge, United Kingdom ARDEX K 11, EWC, K 301, EB 2 ARDEX EB 2, WPC, S7, X 77, FL, WA, 22,848 m² Intel Project @ Saigon Hi-Tech Park EG 8 Grouts PANDOMO Floor and FloorPlus 26,000 m2 Cambridge Regional College ARDEX WPM 300, P 82 and K 005 14,000 m² Queensland, Australia 1200 m² ARDEX K 15-HB, X 78 S, FLEX FL Grout Dublin Airport Terminal 2 45,000 m² ARDEX X 7G, S 20, C2, X 7R, M&S Westfields (Olympic Site) Noosa Springs Day Spa China 2000 m² EWC, RS Plus Latex, K 15, A 35 Hong Kong, China ARDEX DPM-1C, K 11, S 38 FLEX FL Grout ARDEX WPM 265, WPM 300, WPM 002, MNG Stores (30 stores) Charlottenlund, Denmark 75,000 m2 14,500 m² STS 8, Abapoxy Adhesive and Grout PANDOMO Wall The Mandarin Oriental Hotel 1500 m² Savoy Hotel 40-500 m² The Ordrupgaard Museum Dusseldorf, Germany ARDEX CL 11, DS 40, FB 9 L, WPM 006 ARDEX EP 2000, K 15 3000 m² ARDEX A 35, 7001, S 16, FLEX FL Grout Radzy Podlaski, Poland Villers sur Mer, France 1150 m2 Sky Office Building 2000 m² PANDOMO TerrazzoMicro Swire Pacific Festival Walk Shopping Mall Regional Court Musée « Paléospace l’Odyssée » Chrzanów, Poland 1300 m² ARDEX S 16, MG, A 35 Los Angeles, CA United States PANDOMO TerrazzoMicro PANDOMO FloorPlus 20,000 m² 3500m² 800 m² Renaissance Sports Club Public Library Erstein, France PANDOMO® Loft Kaohsiung, Taiwan ARDEX SD-T® Decorative Concrete Rouen, France Warszawa, Poland 500 m2 Wurth Art Museum 750 m² PANDOMO Floor Kaohsiung Rapid Transit Centre de congrès et d’exposition H2O Adidas Shop Daegu, Korea 1600 m² ARDEX STS 8, E90 Lynge, Denmark PANDOMO FloorPlus PANDOMO Floor 630 m² 480 m² 330 m² Widex A/S Headquarters Lotte Outlets, Yulha Essen, Germany ARDEX X 77 Katowice, Poland ARDEX K 14, K 22, A 31, P 51, EP 2000 Santa Ana, CA United States Washington, D.C. United States 6000 m² Folkwang Museum 12,000 m² PANDOMO TerrazzoBasic District Court Skyline Condominiums at MacArthur Place Liberty Square, U.S. Gov. Office Building 6500 m² PANDOMO Floor ARDEX K 15 and Feather Finish ARDEX V 1200 7000 m² 14,000 m² 40,400 m² Art Gallery ARDEX K 80 1600 m² AB190 (08/12) London Olympics Aquatic Center / London, UK IPSS Logo and Brochure Redesign The redesign of an existing logo and brochure for line of business for ARDEX. This brochure is seen the International Projects & Specification Services worldwide by high-end architects.
  • 3. 08.18 2011 07.01 2011 06.23 2011 Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA Sigmund Stern Grove 19th Avenue & Sloat Boulevard San Francisco, CA free concerts & events Sundays @ 2pm free concerts & events Sundays @ 2pm free concerts & events Sundays @ 2pm Stern Grove Festival June 23 to August 25, 2011 Stern Grove Festival June 23 to August 25, 2011 Stern Grove Festival June 23 to August 25, 2011 74th Season 74th Season 74th Season Kenny Barron’s Canta Brasil Rennie Harris Puremovement Michelle Shocked Enjoy an afternoon of jazz in the Grove with the scintillating Be sure to catch this electrifying performance! Founded Kick off the season with singer/songwriter Michelle samba rhythms of Kenny Barron’s Canta Brasil. A seven-time by artistic director and choreographer, Rennie Harris, Shocked, an innovative voice in American folk-rock music. With Grammy-nominee, Barron is one of the premier pianists in Puremovement explores the roots of hip-hop dance, offering a variety of influences—from blues, gospel, big-band swing, mainstream jazz. The performance is a collaborative exploration gravity-defying, dazzling adaptations of traditional and bluegrass, country, and folk to post-modern punk—her music of Brazilian jazz featuring Barron, Trio da Paz and flutist modern dance forms. This performance focuses on defies description and explores a wide range of Anne Drummond. the diverse styles and storied evolution of hip-hop dance human emotion and experience. and is narrated by Rennie Harris. Simon Shaheen Quetzal Pre-Concert Talk, Trocadero Clubhouse at 12pm Simon Shaheen opens the show with a melodic blend of Afro-Chicano band Quetzal opens the show with a mesmerizing Sponsored by The Villas at Park Merced traditional Arabic, jazz, Western classical and Latin music. An combination of traditional Mexican roots music, rock, inter-nationally acclaimed Arabic lute and violin player, Shaheen folk, and Afro-Caribbean influences. is the recipient of the National Heritage Award and has Sponsored by KPFA 94.1 Radio performed at venues around the world. Sponsored by Jazz91 Radio sterngrove.org 415.252.6252 info@sterngrove.org sterngrove.org 415.252.6252 info@sterngrove.org sterngrove.org 415.252.6252 info@sterngrove.org Stern Grove This project was for the Stern Grove festival in to create a postcard series for each performer while San Francisco, California. The requirements were only using typographical treatments.
  • 4. Counter top display and take away card 2012-13 Installer Front Back Video Contest You know FEATHER FINISH® is that smooth. Now tell us why! • Are you a loyal installer who knows it just works? • Are you a contractor who trusts its performance? • Is the job you installed 20 years ago still standing? • Have you devised an ingenious use for this amazing product? Come on! You could win prizes You know you love ARDEX FEATHER FINISH® in 3 easy steps! Tell us why and you could win a $2,500 vacation getaway, FEATHER FINISH® $500 gift cards for gas - and more! It’s that Record up to 3 minutes of video with a camera Trowels, t-shirts Video Criteria: Your original video can be about: smooth. ™ or smart phone. and more • An installation where FEATHER FINISH® was installed years ago and still is standing (because we know it is time tested) Upload video via your computer to $500 gift cards • Your own personal testimonial (because we know installers LOVE FEATHER FINISH®) www.ardexfeatherfinish.com for gas, tools, etc. • About an “unusual and probably unauthorized and non-warranted” use for FEATHER FINISH® that you have discovered. (We hear stories Tell friends and family about what you have done with this product!) to vote for your video! $2500 Vacation All you have to do is create a short video of you Getaway! or your friends and FEATHER FINISH® and post it here: www.ardexfeatherfinish.com It’s that smooth. FINE PRINT: All entries become the property of ARDEX. ARDEX reserves ™ the right not to publish a video. See www.ardexamericas.com www.ardexfeatherfinish.com for full details. ARDEX Feather Finish Product Campaign - Video Contest Materials - www.ardexfeatherfinish.com As the creative team lead on this multi-year product by targeting the installers. The aim was to catch attention and spark loyalty among the campaign I helped to create awareness of the use exciting, provocative and creative ideas to current users and the sales force.
  • 5. Trade Magazine Ads FEATHER FINISH® FEATHER FINISH® As smooth as your Way smoother than Promotional Material morning coffee... this guy... T-Shirt Illustration by co-worker and Sr. Graphic Designer, Mark Rosepink • Preferred by Installers for its Feel • Preferred by Installers for its Feel • Trusted by Contractors for its Performance • Trusted by Contractors for its Performance • Twenty Years and Counting • Twenty Years and Counting ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment for flash-patching and skim-coating in the most demanding environments. Install for flash-patching and skim-coating in the most demanding environments. Install floor coverings in as little as 15 minutes for a true featheredge and smooth, floor coverings in as little as 15 minutes for a true featheredge and smooth, permanent finish. permanent finish. It’s that smooth.™ www.ardexamericas.com 888-512-7339 It’s that smooth.™ www.ardexamericas.com 888-512-7339 FEATHER FINISH® FEATHER FINISH® Way smoother than As smooth as your this guy... baby’s bottom... • Preferred by Installers for its Feel • Preferred by Installers for its Feel • Trusted by Contractors for its Performance • Trusted by Contractors for its Performance • Twenty Years and Counting • Twenty Years and Counting ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment ARDEX FEATHER FINISH® is the most trusted and reliable self-drying underlayment for flash-patching and skim-coating in the most demanding environments. Install for flash-patching and skim-coating in the most demanding environments. Install floor coverings in as little as 15 minutes for a true featheredge and smooth, floor coverings in as little as 15 minutes for a true featheredge and smooth, permanent finish. permanent finish. It’s that smooth.™ www.ardexamericas.com 888-512-7339 It’s that smooth.™ www.ardexamericas.com 888-512-7339 ARDEX Feather Finish Product Campaign - Promotional Items and Printed Advertising The four trade ads featured on this page are magazines over a 1 year period of time. The as hand out during events and for the currently being circulated into 4 different promotional items are used to gain loyalty as well video contest associated with the campaign.
  • 6. Vox Type Classification List Humanist Garalde Humanist Transitional Didone Vox Type Slab Serif Nicolas Jenson (1420-1480). As this is the oldest Lineale Grotesque category of roman letterforms created in metal Lineale Neo-Grotesque type, the letters have many of the same characteris- Humanist Lineale Geometric Garalde and classicism and work well as text faces along- Transitional Lineale Humanist side Blackletter display type. Didone Glyphic Slab Serif Script on the lowercase e and their slanted axis (stress). Lineale Grotesque Humanist faces have the lowest contrast of the Lineale Neo-Grotesque serif text faces. Lineale Geometric Lineale Humanist Glyphic Script Typeface Adobe Jenson Pro ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Type Classification Vox Type Lineale Neo-Grotesque These faces are similar to Grotesques Humanist but they have a little less contrast and Garalde a single-story lowercase g. Their lower Transitional Slab Serif Didone contrast gives these faces a more "designed" look because they have These are the faces with heavy square serifs that Slab Serif taken one step away from the modula- were designed in the early 1800s to meet the Lineale Grotesque Lineale Neo-Grotesque tion of pen-drawn strokes. The jaws of demands of a newly industrialized society. Slab Lineale Geometric letters like C are slightly more open serifs were widely used on broadside posters, Lineale Humanist than in Grotesques. handbills and advertising during the Industrial Glyphic By the mid-20th century, sans serif Revolution. With this relationship to the Industrial Revolution, these faces have a real "workhorse" Script type in a wide range of weights came feel about them. A London type founder, Robert to epitomize modernity. These faces Typeface easily accommodated modern design's Thorne, coined the name "Egyptian" for his work on slab serif display typefaces. Typeface Helvetica Lt Std abstract, intellectual attitudes. There are three kinds of slab serif types. Regular Chaparral Pro slab serifs are low in contrast (strokes and serifs ABCDEFGHIJKLMNOP QRSTUVWXYZ are often the same thickness) and have unbrack- ABCDEFGHIJKLMNOPQRSTUVWXYZ eted slab serifs. Clarendons have bracketed slab abcdefghijklmnopqrstuvwxyz serifs, a bit more contrast and ball terminals. abcdefghijklmnopqrstuvwxyz 0123456789 Typewriter faces are monospaced slab serifs. 0123456789 Type Classification A poster series on three of the typographical classifications.
  • 7. REC GAIN MAIN VOLUME MUSIC PRODUCTION CENTER AFTER PAD BANK Q1 A B C D F1 F2 F3 F4 F5 F6 FULL 16 NEXT TRACK LEVEL LEVELS SEQ MUTE DATA ERASE PLAY LOOP PLAY TO PLAY FROM PLAY ALL PAD13 SEQ EDIT -/+ PAD14 STEP EDIT PAD15 TRANSPOSE PAD16 SONG CANCEL y & - ( z # ! ) TAP TEMPO NOTE REPEAT NUMERIC PAD9 MIDI/SYNC 9 PAD10 OTHER 0 PAD11 ■ PAD12 EFFECT ENTER Q S U W MODE R T V X AFTER DIGIT DIGIT Q2 MAIN WINDOW UNDO SEQ PAD5 RECORD 5 PAD6 TRIM 6 PAD7 PROGRAM 7 PAD8 MIXER 8 I K M O J L N P LOCATE PLAY START SHIFT < BAR > STEP PAD1 SLIDER 1 PAD2 LOAD 2 PAD3 SAVE 3 PAD4 DISC UTILITY 4 START A C E G B D F H OVER REC DUB STOP PLAY END WARNING To prevent fire or shock hazard, do not expose this appliance to rain or moisture. MPC 1000 Operator Manual Cover This was a technical illustration project to design limited to black and white and the illustration was the cover of the MPC 1000 manual. The project was done completely in Adobe Illustrator.
  • 8. Masters of the Camera William Klein: Witness American photographer, painter, and filmmaker In 1954, Vogue launched Klein’s career as a fashion photographer, a journey marked by his ambivalent and ironic approach to the world of fashion. He did not want to continue with mundane fashion poses, but wanted to take “at last real pictures, eliminating taboos and cliches”. Klein worked with unconventional wide-angle and telephoto pictures, with unconventional lighting and flash effects and with intentional motion blurs. Although he worked for Vogue until 1966, Masters of the Camera he did not consider fashion photography to be his real calling but rather what he calls “serious photographs”. William Klein: Witness by Lane Anthony Non-Fiction : Art : Photography US $59.00 Canada $56.86 UK £36.62 Masters of the Camera William Klein: Witness by Lane Anthony II   Intro 6 Chapter 1: New York 40 Chapter 2: Rome 58 Chapter 3: Tokyo 72 Plates Table of Contents 82 Index of Plates William Klein Photography The goal of this book project was to make the book white space, creating a museum quality piece. It very luxurious with wide margins and significant was designed with limited color.
  • 9. William Klein’s book New York was made in an intense eight-month period in 1954-1955, it was also during this period that the photographer began what would be a twelve-year relationship with Vogue magazine. Klein had met Vogue’s art director, Alexander Liberman, in Paris. According to Klein: Liberman said, “If you ever come to New York, come to see me and you can become, like, an art director or something at the magazine. It will give you a way of making a living. My preoccupation is painting and sculpture, but I make a living at Vogue, which gives me free time to work. It’s something maybe you could do.” I thought, why not? I didn’t like the idea of trying to sell oneself as a painter, buttering up to collectors or curators. I liked the idea of making a living with one hand and doing exactly what you wanted with the other. Vogue and Conde Nast, at that time, had a tradition of cultural patronage. Whatever, I felt this relationship was more comfortable than grant-hustling. The initial response to New York seems in some ways to have been like the Chapter 1: New York response to Frank’s The Americans in that it quickly became a cause celebre, and it was immediately perceived to create a new category. Yet, at least in Europe, it may have had even more impact in its early years than Frank’s book. Like The Americans, New York was published first in France. After France, it was published in England and in Italy. There was a great deal of controversy, but a certain success, the Prix Nadar, lots of cover newspaper stories, portfolios all over. In Japan it immediately became a cult book. The pho- tographic establishment ignored it. But I never met an American photographer of that period who didn’t somehow have a copy. Klein’s attitude toward his work for Vogue in relation to his personal Actually the story of William Klein’s return from Paris to New York to make work    nlike that of, say, Louis Faurer, who sometimes felt that he had “sold —u the book that established him as the unique photographic figure he is now uni- out”   s characteristically pragmatic; like Richard Avedon, he seems never to —i versally acknowledged to be came about through a more circuitous series of have apologized for any of the commercial work he saw fit to do. When he events than the Vogue Connection: arrived in New York in 1954, Klein recalls: In 1953, I learned about a new process developed by Corning Glass where photographs could be transferred into, not on the surface of, but into the mass “Once, I got into Liberman asked me, “What do you want to do?” I said, “A book of pho- tographs on my return to New York. A sort of photographic diary.” And he of glass. Up to then, it had only been used to put your grandmother’s face into photographing I realized said, “That sounds interesting — we’ll do a portfolio and foot the bill.” And they a locket. But I thought, wait, my abstract photos could become glass murals, did — paper, film, labs, enlarger — it was surreal and funny. Here was this fashion facades, a new kind of stained glass window. Okay, new vision, new materials, that photography was magazine financing photographs which were probably the funkiest and most let’s go to New York and see. unpublishable of the day, and although Liberman seemed to like them, that So that’s how I came back in 1954 … plus the idea of a book. The artist as seis- no longer abstract. portfolio never got done. But in 1954, a double page on me was published: an mograph, the Man with the Camera, plus the portrait of a city and what could abstract photo and an almost illegible Parisian picture, under the title A New be done in photography. As it turned out, I was able to get a series of small-scale Photo Graphic Eye. Not something Vogue would do nowadays. In the 1950s, there weren’t many magazines publishing serious photography. I’d hit a vein. ” models done in photo-sensitive glass. They worked well enough, but convincing Corning to build the kilns necessary for larger pieces would have taken years. So The art magazines almost never did, and photography magazines were mostly I plunged into the book. If the glass had worked out, I might have said later for preoccupied with sunsets, wrinkled old ladies and fishing ports. Life and Look the book, which would probably have meant never. were just Life and Look. It was only in Harpers Bazaar, for example, that you Once, I got into photographing I realized that photography was no lon- could see pictures of Brassai or Cartier-Bresson. Today, Vogue is on the same ger abstract. I’d hit a vein. Suddenly I realized I had to do this book. I could rack as the Enquirer in the supermarkets. But then, for many, Vogue was the do anything, mix everything I’d been boning up on with my own New York monthly shot of culture. craziness, and let loose. Every kid used to dream of going cross-country in a second-hand car. I never did. 24 New York 25 William Klein: Witness Anne St. Marie Isabella, Queensboro Bridge, 31 Macy’s Thanskgiving Day Parade, Broadway, 66 Anouk Aimée, 26 Mary Dove in Cafe, 24 Maurice Thorez’s Funeral, 69 B.Barzini, 7 Above: Barbara plus Coffee Filters Barbara and Coffee Filter, 25 Piazza di Spagna, 7 Paris, 1956 Barbara in a Night Cap, 27 Piazza di Spagna Crossing, 72 Barbara, Over Gadgeted, Does Lips, 8 Pigeons, 77 Left: Barbara in Night Cap Broadway and 103rd Street, 60, 62 Paris, 1956 Quartier Italien, 81 Candy Store, Amsterdam Avenue, 60 7up and Tree, 79 Club Allegro Fortissimo, 61 Simone and Sofia Loren, 81 Dance in Brooklyn, 62 Simone Daillencourt, 80 Dorothy & Douyale, Metal Dresses, 37 Simone Marines, Pont Allexandre III, 10 Anouk Aimée Smoke, 33 Four Women From Below, 36 Paris, 1961 Smoke and Veil, Cover, 32 Girl Dancing In Brooklyn, 63 St Patrick’s Day, Fifth Avenue, 8, 9 Gun 2, Little Italy, 64 Supermarket and fund, 75 26 New York 27 William Klein: Witness Index of Plates Hat and Five Roses, 42 Tatiana Marie Rose Camels, Picnic, 13 Horn & Hardart, Lexington Avenue, 15 Theater Tickets, 78 Isabella Dove Mirrors, 19 Vitelloni 29th Street and Second Ave, 65 Isabella, White Faces, Opera, 11 Who are you Polly Magoo?, 22 William Klein Photography