Presentation held for Stockholm School of Economics 10th of November 2016: Strategic Thinking in a Global and Digital World SSE CEMS Course 9481

1. November 10th 2016
Stockholm School of Economics
Leading Digital Transformation
#SSE9481

2. Joakim Jansson
+46708-664035
joakim@digjourney.com

3. Mission
We work with transformations, helping
individuals and organizations
understanding the future and guiding
them there.
Target group vision
We develop individuals, organizations
and societies' competitiveness through
digital maturity.
We call it Digital Competitiveness.

4. • Impact on the economy
• Digital transformation, waves and surfing
• 5 things succesful companies have in common
• Digital Maturity Matrix
• 2 case presentations
• Summary
Today’s content

5. Digitalization –
Impact on the Economy

7. 90% of our economy is
NOT Internet based!
BCG, 2014

8. Almost half of Swedens’
productivity growth from
digitalization….
Almost none outside
of the IT-sector!
Swedish Agency for Growth Policy Analysis, 2014-2015

9. Survey DI, 2016

10. DI, January 21st, 2016
It’s obvious that we
need to put more
time into this in the
board meetings
– Jacob Wallenberg

11. The business logic has changed…
• Uber, the world’s largest taxi company, owns no
vehicles.
• Facebook, the world’s most popular media owner,
creates no content.
• Alibaba, the most valuable retailer, has no inventory.
• And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting
is happening.
Tom Goodwin

12. …and no one is immune...
Tom Goodwin
Källa: Bain & Co, 2014

13. Digital Transformation,
Waves and Surfing

14. What does digitalization mean?

15. ”Never take for granted that the one you are talking to
interprets digitalization the same way as you do.”
Terminologicentrum

16. Three levels
1. Base technology
2. Products and services
3. Behaviour
What is the impact of
digitalization?
How does it affect
the company?

17. Changed consumer behavior
Increased competition
More and better data
Demand for speed
Participation
What is the impact of
digitalization?
How does it affect
the company?

18. ”You can’t stop the waves but
you can learn to surf”
Jon Kabat-Zinn

19. 1. Take position

20. 2. Pick the right waves

21. 3. Make the most of the waves

22. … loads of change waves...
3D-printing
Artificiell Intelligens
Augmented Reality
Automation
Battery development
Beacons
Big data/data analysis
Blockchain
BYOD
Click to pay
Co-creation
Content marketing
Continous Innovations process
Crowdfunding
Distributed organization
Crypto currencies
Customer journey
Digital workplace
Drones
Eco system
From product/function to CX
Gamification
Internet of Things
Internet security
Messaging apps
Mobility– Mobile
Notifications
Objectives and Key Results
Omni-channel
On demand delivery
Open innovation
Personalization
Positioning
Quantified self
Real time
Responsive design
Sharing economy
Social by design
Social search
Strategy, organization and
innovationmerge
Virtual Reality
Wearables

23. We’ll work with these….
Big Data
Co-creation
Gamification
Virtual Reality
Cloud services
Quantified Self
Internet of things
Sharing economy
Artificiell Intelligens
From product/function to customer experience

24. Change waves impacting your
case company

25. Digital Transformation
=
Change

26. Digital Transformation
=
Adaptations a company makes to be
competitive in a digital world

27. Digital Transformation
– 5 things Succesful Companies
Have in Common

28. Confront the brutal facts
1

29. Organization
Processes
Vision
Mission
Values
Strategy
Development
Infrastructure
Value Proposition
& Revenue Model
Data & Analysis
Touch Points
Relations
2Digitalization
affects the whole
company….
… not just
communication
and IT

30. 3
Increased speed
Innovation Operational excellence
TIME
ADAPTION
YESTERDAY

31. 3
Innovation
Operational excellence
TIME
ADAPTION
TODAY
Increased speed

32. 4
A workplace that promotes digital knowledge
Competence
Knowledge Work
Environment

33. At home At work
4
A workplace that supports digital knowledge

34. I’m the alibi!
The digital alibi vs a
common responsibility
5

35. Digital Maturity Matrix

36. ” What if you could develop a
method that will help all companies
regardless of industry or size?”

37. Digital Maturity Increases
the Competitiveness

38. Understanding
Recommendations
Tools

39. 3 phases of digital maturity

40. Digital Traditional Merged
1. Mobilization 2. Coordination 3. Acceleration
Why? Where? How? What?

41. Digitalization affects the
whole company

42. 9 digital engines…

43. Values, Vision & Mission Strategy Development Organization
Processes Infrastructure Data & Analysis
Value Proposition & Revenue Model Touch Points Relations

44. …that should be emphasized in a
certain order
Values, Vision & Mission
Strategy Development
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touch Points
Relations
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?

45. …how it often looks like
Values, Vision & Mission
Strategy Development
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touch Points
Relations
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?

46. Discussion

47. To summarize…

48. << Objective
Means >>

49. 3. Acceleration
?
?
?
1. Mobilization 2. Coordination
Why? Where? How? What?
3. Acceleration

50. And now what?

51. Digitaltransformation.netBok

52. The Verdict

53. #ledadigitaltransformation
Joakim Jansson
0708-664035
joakim@digjourney.com
twitter@joajan
twitter@digjourney