![THEORETICAL BASIS Uses & Gratification Theory from Katz, Blumer and Gurevitch (1974) perspective ,[object Object],[object Object],[object Object],27th International Congress of Applied Psychology, 11-16 July Melbourne Australia](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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International Congress of Applied Psychology in Melbourne
- 1. Tomasz Rowiński, Ph.D. Cardinal Stefan Wyszynski University of Warsaw GENDER DIFFERENCES IN MASS MEDIA GRATIFICATION Joanna Głuskowska, M.A., PhD Candidate The John Paul II Catholic Univeristy of Lublin 27th International Congress of Applied Psychology 11-16 July Melbourne Australia
- 3. MASS MEDIA IMPLOSION MODEL 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia INTERNET
- 8. PARTICIPANTS The study sample consisted of 609 polish students. Average age of all participants is 21,5 years old. On this group: - 249 participants, 42% man; - 346 participants, 58% woman 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia
- 10. Integration and social interaction t(498.31)=-2.81; p<0.05
- 11. INFORMATION NEEDS MALES FEMALES 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia F(1)=8.53; p<0.005
- 12. IDENTITY NEEDS 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia F(1)=8.98; p<0.005 MALES FEMALES
- 13. INTEGRATION AND SOCIAL INTERACTION NEEDS MALES FEMALES 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia F(1)=0.66; p>0.05
- 14. ENTERTAINMENT NEEDS 27th International Congress of Applied Psychology, 11-16 July Melbourne Australia F(1)=4.71; p<0.05 MALES FEMALES
- 18. Thank you for your attention! e-mail: [email_address] e-mail: [email_address]