Joaquin Larrosa

Madrid Area, Spain Spain

Segment Manager Director of Outdoor Lighting Iberica

Electronics / Computer Hardware

Sales&Marketing responsibility in Spain&Portugal for Outdoor Prof. Lighting Business. Also leading the team of sub Segment Managers and Key Account Managers. Responsible for strategic direction: Marketing plans, MARCOM activities, channel development, partnerships relations, expertise sales capabilities and industry relations. Actually leading LED and lighting controls technology market transformation in outdoor lighting Public business through new ESCO. Creating value through EU financing models. Despite the big economic crisis in the market, declining more than 70% in the last 3 years, we recover our sales performance thanks to the focus on innovate our value proposition to the citie...