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Inst agr am as A
Business
1.
The Pl a tf or m
Let’s start with the basics…
Place your screenshot
here
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“Phone’s Are No Longer Just For
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Over 40 0 Mil l ion user s
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Over 77% of Young Adults
Check Their Phone EVERY
30 Minutes!
Teens Spend Nearly 9 Hours A
Day Using Media!
Worth Over
1 Billion $
That’s a lot of money
Design by FreePik.com
“
Designed by Jcomp - Freepik.com
CREATE
photo
memories
and
SHARING
them with
the WORLD
““There are always two people in every picture: the
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Paid Media is anything that is paid for to drive
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Find A Brand That Relates To Your Page Theme:
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following!
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So START Creating
Wor ks Cit ed
✘Course Material:
✘KRASHINSKY,S.(2016).Shibboleth Authentication Request.[online]
Mail,T.(2014).Four ways Canadiansare consuming media differently.[online] The Globe and Mail.
Available at:http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-
ways-canadians-are-consuming-media-differently/article21949630/ [Accessed 20 Oct.2016].
✘KRASHINSKY,S.(2016).Shibboleth Authentication Request.[online]
Theglobeandmail.com.proxy.queensu.ca.Available at:
http://www.theglobeandmail.com.proxy.queensu.ca/report-on-business/industry-
news/marketing/microsoft-study-looks-at-attention-span-of-digitally-savvy-
canadians/article24359527/ [Accessed 14 Oct.2016].
✘Bennett,S.(2014).Paid,Owned and Earned Media:What’sthe Difference?[INFOGRAPHIC].[online]
Adweek.com.Available at:http://www.adweek.com/socialtimes/paid-owned-earned-media-
meaning/502565 [Accessed 14 Oct.2016
Wor k Cit ed
✘Statista.(2016).Instagram:active users 2016 | Statista.[online] Available at:
https://www.statista.com/statistics/253577/number-of-monthly-active- instagram-users/ [Accessed 10 Oct.
2016].
✘Ciaccia,C.(2016).Instagram now has more than 200,000 advertisers.[online] TheStreet.Available at:
https://www.thestreet.com/story/13469175/1/instagram-is-proving-to-be-well-worth- its-1-billion-price-
tag.html [Accessed 10 Oct.2016].
✘PetaPixel.(2014).50 Photography Quotes to Inspire You.[online] Available at:
http://petapixel.com/2014/03/11/50-photography-quotes-inspire/ [Accessed 13 Oct.2016].
✘Brandwatch.(2016).37Interesting Instagram Stats for 2016 - Brandwatch.[online] Available at:
https://www.brandwatch.com/2016/05/37-instagram-stats-2016/ [Accessed 15 Oct.2016].
✘Tsukayama,H.(2016).Teens spend nearly nine hours every day consuming media.[online] Washington Post.
Available at:https://www.washingtonpost.com/news/the-switch/wp/2015/11/03/teens-spend-nearly-nine-
hours-every-day-consuming- media/ [Accessed 14 Oct.2016].
✘Rampen,J.(2015).How Instagram can make you rich - what your posts are worth.[online] mirror.Available
at:http://www.mirror.co.uk/money/instagram-users-earn-thousands-single-6810497[Accessed 12 Oct.2016].
Wor k Cit ed
✘Photo’s:
✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Yanalya - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/money">Money vector designed by Freepik</a>
✘<a href="http://www.freepik.com/free-photos-vectors/water">Water photograph designed by Molostock - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/vintage">Vintage photograph designed by Jcomp - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Kstudio -
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by D3images-
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Molostock -
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/school">School photograph designed by Bedneyimages-
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Pressfoto - Freepik.com</a>
Wor k Cit ed
✘Photo’s:
✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Bedneyimages-
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Pressfoto - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/coffee">Coffee photograph designed by Jcomp - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Daviles- Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Pressfoto - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Onlyyouqj -
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/wood">Wood photograph designed by Creativeart - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Pressfoto - Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by D3images-
Freepik.com</a>
✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Kaboompics -
Freepik.com</a>

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How To Make Instagram A Business

  • 1. Inst agr am as A Business
  • 2. 1. The Pl a tf or m Let’s start with the basics…
  • 4. Designed by Pressfoto - Freepik.com “Phone’s Are No Longer Just For Making Calls”
  • 5. Over 40 0 Mil l ion user s Designed by Yanalya - Freepik.com
  • 6. Designed by Onlyyouqj - Freepik.com Over 77% of Young Adults Check Their Phone EVERY 30 Minutes! Teens Spend Nearly 9 Hours A Day Using Media!
  • 7. Worth Over 1 Billion $ That’s a lot of money Design by FreePik.com
  • 8. “ Designed by Jcomp - Freepik.com CREATE photo memories and SHARING them with the WORLD
  • 9. ““There are always two people in every picture: the photographer and the viewer.” – Ansel Adams Designed by Molostock - Freepik.com
  • 10. A pict ur e is wor t h a thousa nd wor ds Designed by D3images - Freepik.com
  • 11. The Pr ocess is EASY Post Creative Content Build A Following Get Paid To Promote!
  • 12. Designed by Bedneyimages - Freepik.com How Can YOU Post Creative Content?
  • 13. Designed by Molostock - Freepik.com Pick a Road and Follow it!
  • 14. Designed by Pressfoto - Freepik.com If you LOVE Hiking… Post about Hiking!
  • 16. Designed by Bedneyimages - Freepik.com How Can YOU Build A Following?
  • 17. Designed by Pressfoto - Freepik.com Keep Posts Consistent in COLOR and THEME
  • 18. Designed by Jcomp - Freepik.com Use #Hashtags As Posts with at least one hashtag gain 12.6% more engagement
  • 19. Designed by Daviles - Freepik.com Add Location As Posts With A Location Receive 79% More Engagement
  • 20. Designed by Creativeart - Freepik.com How Can YOU get PAID To PROMOTE?
  • 21. Designed by Pressfoto - Freepik.com Use Paid Media To YOUR Advantage! Paid Media is anything that is paid for to drive traffic to owned media properties. Examples: print ads, TV ads, display ads, paid search, Facebook advertising and Promoted Tweets.
  • 22. Find A Brand That Relates To Your Page Theme: Example Hiking… Show them YOU are PERFECT to advertise THEIR product to YOUR following!
  • 23. Any of these sites will connect you with brands looking to advertise: InstaBrand, Takumi, Snapfluence Designed by D3images - Freepik.com
  • 24. Designed by Kaboompics - Freepik.com So START Creating
  • 25. Wor ks Cit ed ✘Course Material: ✘KRASHINSKY,S.(2016).Shibboleth Authentication Request.[online] Mail,T.(2014).Four ways Canadiansare consuming media differently.[online] The Globe and Mail. Available at:http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four- ways-canadians-are-consuming-media-differently/article21949630/ [Accessed 20 Oct.2016]. ✘KRASHINSKY,S.(2016).Shibboleth Authentication Request.[online] Theglobeandmail.com.proxy.queensu.ca.Available at: http://www.theglobeandmail.com.proxy.queensu.ca/report-on-business/industry- news/marketing/microsoft-study-looks-at-attention-span-of-digitally-savvy- canadians/article24359527/ [Accessed 14 Oct.2016]. ✘Bennett,S.(2014).Paid,Owned and Earned Media:What’sthe Difference?[INFOGRAPHIC].[online] Adweek.com.Available at:http://www.adweek.com/socialtimes/paid-owned-earned-media- meaning/502565 [Accessed 14 Oct.2016
  • 26. Wor k Cit ed ✘Statista.(2016).Instagram:active users 2016 | Statista.[online] Available at: https://www.statista.com/statistics/253577/number-of-monthly-active- instagram-users/ [Accessed 10 Oct. 2016]. ✘Ciaccia,C.(2016).Instagram now has more than 200,000 advertisers.[online] TheStreet.Available at: https://www.thestreet.com/story/13469175/1/instagram-is-proving-to-be-well-worth- its-1-billion-price- tag.html [Accessed 10 Oct.2016]. ✘PetaPixel.(2014).50 Photography Quotes to Inspire You.[online] Available at: http://petapixel.com/2014/03/11/50-photography-quotes-inspire/ [Accessed 13 Oct.2016]. ✘Brandwatch.(2016).37Interesting Instagram Stats for 2016 - Brandwatch.[online] Available at: https://www.brandwatch.com/2016/05/37-instagram-stats-2016/ [Accessed 15 Oct.2016]. ✘Tsukayama,H.(2016).Teens spend nearly nine hours every day consuming media.[online] Washington Post. Available at:https://www.washingtonpost.com/news/the-switch/wp/2015/11/03/teens-spend-nearly-nine- hours-every-day-consuming- media/ [Accessed 14 Oct.2016]. ✘Rampen,J.(2015).How Instagram can make you rich - what your posts are worth.[online] mirror.Available at:http://www.mirror.co.uk/money/instagram-users-earn-thousands-single-6810497[Accessed 12 Oct.2016].
  • 27. Wor k Cit ed ✘Photo’s: ✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Yanalya - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/money">Money vector designed by Freepik</a> ✘<a href="http://www.freepik.com/free-photos-vectors/water">Water photograph designed by Molostock - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/vintage">Vintage photograph designed by Jcomp - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Kstudio - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by D3images- Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Molostock - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/school">School photograph designed by Bedneyimages- Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Pressfoto - Freepik.com</a>
  • 28. Wor k Cit ed ✘Photo’s: ✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Bedneyimages- Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Pressfoto - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/coffee">Coffee photograph designed by Jcomp - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Daviles- Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/people">Peoplephotograph designed by Pressfoto - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by Onlyyouqj - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/wood">Wood photograph designed by Creativeart - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Pressfoto - Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/background">Background photograph designed by D3images- Freepik.com</a> ✘<a href="http://www.freepik.com/free-photos-vectors/business">Businessphotograph designed by Kaboompics - Freepik.com</a>