Building Your Digital Reputation
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A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
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Building Your Digital Reputation
- 1. Building Digital Reputation Presented by Joe Sabado to UCSB Summer Workshop Program July 31st , 2014
- 2. Where are you present online? What is Digital Reputation?
- 3. What is Digital Reputation? Online reputation is the perception, estimation, opinion that is formed when you are encountered online. What you write and say about yourself. What others write/say about you.
- 4. What is Digital Reputation? “Your data casts a digital shadow that grows with every online interaction and can be tracked, monitored and used against you. Every photo. Every email. Every purchase. Everything you've ever done in the digital world can follow you into the real world. Your actions leave you exposed” http://digitalshadow.com/
- 5. Why is Digital Reputation Important: Grad School Admissions “27% of admissions officers had used Google and 26% had visited Facebook.” (2012)
- 6. Why is Digital Reputation Important: Employer Background Checks
- 7. Why is Digital Reputation Important: Employer Background Checks Red Flags!!!!! Racy Photos Booze Crazy Ranting OMG I h8 inglish Intolerance Lies
- 8. Why is Digital Reputation Important: Want to keep your job? “She’s not worth it! L’Oreal cuts ties with Belgian World Cup fan whose good looks swept the Internet after controversy over her hunting trip photographs”
- 9. Why is Digital Reputation Important: Build Network/Establish Credibility “…team leader should lead or have led exemplary divisions/departments.” “As an expert in the field/profession, is encouraged to evaluate the department in its national context and provide insight and feedback on issues and trends particular to the department under review.” Texas A&M Student Affairs IT Comprehensive Program Review Team
- 10. Why is Digital Reputation Important: Build Network/Establish Credibility I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the “connected” world. I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the “connected” world. This invitation is not transferable. You were specifically selected because of your expertise in this area This invitation is not transferable. You were specifically selected because of your expertise in this area
- 11. Personal Brand – You Can Shape/Influence it (to certain extent) If you don’t manage your brand, others will.
- 12. Personal Brand “… process which individuals and entrepreneurs differentiate themselves and stand out from the crowd by: •Identifying/articulating unique value proposition, whether professional or personal, and then •Leverage it across platforms with consistent message and image to achieve specific goals. In this way, individuals can: •Enhance their recognition as experts in their field, •Establish reputation and credibility, •Advance their careers, and •Build Self Confidence.” – Dan Schawbel
- 13. Seth Godin - Purple Cow “.. the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.” Seth Godin
- 14. Personal Brand – 4 Steps by Dan Schawbel
- 15. Personal Brand
- 16. Manage Your Personal Brand blog Twitter Linkedin Slideshare professional org membership (educause)
- 17. Control Your Personal Brand work website facebook Google+ Pinterest Youtube whitepages
- 18. Google Challenge! Google Your name / classmates -Put your name in quotes “Joe Sabado” -Be more specific by including additional info (+ “ucsb”) -What is the search result? -Search for images by clicking on “images” link -What is the search result?
- 19. Strategy – Integrated/Consistent Online Presence: “Student Affairs & Technology Leadership”
- 20. Strategy – Integrated/Consistent Online Presence:
- 21. Blog: Use your blog as your homebase Claim unique domain name (personal name) namechk.com Use blog software like Wordpress, Joomla, Drupal Be Authentic Be Personal
- 22. Twitter: Claim your handle (@josieahlquist) Complete your profile Upload professional photo/ background image Use lists to manage followers Use hashtags related to your academic fields/intended career Participate in chats
- 23. LinkedIn for Students: http://university.linkedin.com/linkedin-for-students.html Create complete profile (100%) Get recommendations Position for Google search (use your name, keywords) Expand networks in your academic fields/intended career Participate or start a group Use application to showcase work (slideshare)
Notas del editor
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
- Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.