John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
2. John Lincoln • CEO of Ignite Visibility
– One of the top SEO, social media
and pay per click companies in
the nation.
• Digital Marketing Teacher UCSD
• Writer for Search Engine Land,
Marketing Land, Entrepreneur
Magazine, Inc.
• Worked on over 400 digital
marketing campaigns,
companies such as Fox, Jacuzzi,
USA Today, Mission Fed Credit.
• Author of the Book “Digital
Influencer, A Guide to Achieving
Influencer Status Online.”
3. What we are
covering today?
• Why SEO
• SEO History in last Year
• 7 Actionable SEO
Strategies
4. Why SEO?
• 93% of online research begins with a
search engine
• Google owns abut 70% of market share
• 70% of the links users click on are organic
• 75% of users never scroll past the first
page
5. - Optimization on
single web pages
- Site
architecture
- Fresh content
- Links to your site
- Social media
shares
- Reviews of your
website (local
search)
SEO
Rankings
Onsite Optimization
(about 50%)
Offsite Optimization
(about 50%)
7. What happened
in 2015?
Mobile Update AKA "Mobilegeddon"
— April 22, 2015
In a rare move, Google pre-announced
an algorithm update, telling us that mobile
rankings would differ for mobile-friendly
sites starting on April 21st.
The Quality Update — May 3, 2015
After many reports of large-scale ranking
changes, originally dubbed "Phantom 2",
Google acknowledged a core algorithm
change impacting "quality signals".
Panda 4.2 (#28) — July 17, 2015
Google announced what was most likely
a Panda data refresh, saying that it could
take months to fully roll out.
3 major Google algorithm updates
9. Application
SEO gets more
important
Apps get a ranking boost when app
indexing is done correctly and apps get
another ranking boost when they use
the app indexing API.
15. Go Secure, https:// (you have no choice!
• Action Item: Switch your website to https, you will rank better!
• Update all internal linking to point to https
• Update all external links to point at https version of your site
• Make sure images and fonts are secure
• Put in 301 redirects and set up a new Google search console
17. Go Mobile, you have no choice
• Action Item: Go mobile, responsive design if
possible
• Test with mobile usability tool
https://www.google.com/webmasters/tools/
mobile-friendly/
• Shoot for mobile page speed scores of 65 or
above
• Have a mobile ready website that is optimized
for Google (responsive design, vary http
header or subdomain)
• Mapp your mobile application URLs to the
corresponding web page and set up a Google
search console account
• Integrate with Google now for now indexing
18. Watch your Ajax and Javascript
• Action Item: No more escape fragment optimization, make
sure you optimize around your Ajax and Javascript
• Google is now indexing Ajax and Javascript (no more escape
fragment optimization)
• Make sure you have an HTML and Ajax or Javascript strategy
• It will always important to have core HTML elements such as
URLs, titles, h1, copy, etc.
19. Schema.org
Action Item: Create a schema.org strategy for each page
of your site.
• This will be important for rankings, click
through rates and users.
• Some of my favorite schema is…
• Logo schema
• Product Schema
• Reviews Schema
• Video Schema
• Breadcrumb Schema
• Local Schema
• Article Schema
• Event schema
21. Sitemaps: Don't leave indexing to chance
• Action Item: Make sure you have all
the sitemaps in green.
• XML
• HTML
• Video
• Image
• News
• RSS
Make sure you have
all of these sitemaps.
Have a news sitemap, if you are
news site and an RSS if you need
content indexed fast.
23. Have a location
specific strategy.
• Action item: Create Location
based pages on your site.
• Add local schema.org to your
site
• Create the following local
profiles
• Google +
• Bing
• Yelp
• And use Yext or Moz Local
24. Fix Auto Example
• We do the franchise and corporate marketing for this client
• Started at zero, now getting thousands of visitors
• Started with almost 0 keywords ranking, now over 3,000
• Working together one year
Example Irvine URL, now
ranking for 43 keywords.
26. Pick a new language and generate more
revenue or leads
• Action Item: Translate your site into a new language or target a new
country
• Read more here in the ultimate guide
– http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-
157838
• You have already done the work in English, translate your website into
Spanish, French, Russian
• Use hreflang tags and X default to be technically correct
27. Ecwid Example
• We pushed this client into over 25 countries and
• Languages.
• 8,542% increase in new users
• 5,284% increase in goal completions
• Man, that make me feel good to help a client that way
31. 5). Build an External
Linking Strategy and
Brand Around Expertise
32. Have an influencer or subject
matter expert
Action Item: Have One or Two People be the Face of
the Company Online
• Align with one, or create one. Creating one take a lot
longer.
• Write for top publications
• Give everything away in your blog
• Social media
– Build out personal profiles
– Run ads
– Make them the center of inbound
• Email marketing
• Reverse engineer with SEM Rush, Majestic SEO and
BuzzSumo
33. How to Become an Influencer
Month 1
● Determine your goals
● Determine who you want to influence
● Create your personal influencer guidelines
● Develop a blog
● Create your social media profiles
● Start your email list
● Respond to Help a Reporter Out three times a week
● Start to build a list of media contacts at three publications
Month 2
● Create an editorial calendar
● Blog two to four times a week
● Start sending out a bi-weekly email with your content
● Update social media profiles daily
● Interview other people for your blog post
● Mention other people in your blog and let them know via email or social media
● Start establishing guest blog connections
● Respond to Help a Reporter Out three times a week
● Add three more contacts to your list of media publications and begin pitching stories
36. Some of my Favorite SEO Tools
1. Hootsuite: Schedule social posts, feed your blog
2. BuzzSumo: Influencers, popular social content
3. Screaming Frog: Crawl an entire site
4. Advanced Web Rankings: Local and national rankings
5. FollowerWonk: Twitter influencers, Twitter data
6. Opensite Explorer Broken Link Checker: Fix broken links
7. Magestic SEO: View backlinks to any website
8. KnowEM: Secure 300 social media profiles
9. Link Detox: Clean up work your bad SEO company did
10. Google Search Console: A MUST HAVE!
11. SEM Rush and Spy Fu
12. Bonus: Want to see more?
38. Example Plan
1. Go mobile
2. Go HTTPS
3. Develop an influencer strategy
4. Develop a content marketing strategy
1. Blog 4 times a week – 1,000 to 4,000 words
2. Guest blog 2 twice a month
5. Develop an outreach strategy, linking strategy and PR
strategy
6. Translate your site into other languages
7. Push your site into new countries
8. Create great content and be technically correct
