What is digital transformation? This short presentation below is intended to help all those who have not been occupied with digital transformation intensively. First of all, the keyword "Industry 4.0" is introduced, which for many people is synonymous with digital transformation. Afterwards, a emerging technology is presented on each slide in a few sentences and explained with a short YouTube clip. Since the digital transformation does not only include this technological change, but also what we make of the technology, the presentation concludes with questions of reflection. The reader can pose those questions individually or in a group to promote his or her own digital transformation.

1. Seite 120.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
WHAT IS DIGITAL
TRANSFORMATION?
A BRIEF OVERVIEW OF THE
TECHNOLOGICAL TRENDS
Joël Krapf, 20.01.2018

2. Seite 220.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
DIGITAL TRANSFORMATION IN THE (HISTORICAL) OVERVIEW:
NEW TECHNOLOGIES CHANGE THE WORLD
• From 1950
onwards, the
computer
becomes
increasingly
suitable for mass
production.
• The age of high
industrialisation
will be replaced
by the
information age
Source: Krapf (2017), available at https://joel-krapf.com/2017/10/25/digitalization-is-the-present-dont-neglect-thinking-about-the-future/
• From about 1760
onwards, the
steam engine
began to assert
itself and support
human
manpower.
• The age of
agriculture will
be replaced by
the industrial
age
• Electricity began
to spread around
1900. This is
followed by an
increase in
factories with
conveyor belts
and division of
labour.
• The age of high
industrialization
follows
The industry 4.0 explained in a
short clip:
https://www.youtube.com/watch?v=F06gB7mJX98
• Around the year
2000, Internet
business models
(Google, Facebook,
Amazon, etc.) will
become
established.
• New technologies
are emerging, the
machines are
becoming
"smarter".

3. Seite 320.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
WHICH TECHNOLOGICAL CHANGES CHARACTERIZE THE DIGITAL
TRANSFORMATION?
Internet
of Things
Big Data
Analytics
Cloud
Computing
Virtual
Reality (VR)
Augmented
Reality
Artificial
Intelligence
3D
Printer
Blockchain
These eight technological trends are
briefly presented in the following

4. Seite 420.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
INTERNET OF THINGS
Internet of Things explained in a short clip:
https://www.youtube.com/watch?v=uEsKZGOxNKw
What's this?
 Items from everyday life are connected to the Internet.
What's the point?
 The devices can communicate (independently) with each other.
This means that workflows can be triggered and executed
automatically.
Give me an example?
 Automatic reordering of foodstuffs by the refrigerator, which are
no longer in stock.

5. Seite 520.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
BIG DATA ANALYTICS
Big Data Analytics explained in a short clip:
https://www.youtube.com/watch?v=TzxmjbL-i4Y
What's this?
 As a result of digitization, we have more and more data that can
be analyzed.
What's the point?
 Among other things, the data is used to make better forecasts.
Give me an example?
 Through the data of its users, Facebook knew better how
someone would vote in the American elections than their own
spouse.

6. Seite 620.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
CLOUD COMPUTING
Cloud Computing explained in a short clip:
https://www.youtube.com/watch?v=UorIwPZU_eg
What's this?
 Data is no longer stored on a PC or USB stick, but directly on the
Internet.
What's the point?
 This means that the data is available everywhere and
independent of the device.
Give me an example?
 The photos on the iPhone can be stored in the cloud and then
shared with your daughter or parents on the PC.

7. Seite 720.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
VIRTUAL REALITY (VR)
Virtual Reality explained in a short clip:
https://www.youtube.com/watch?v=5EMsP8enoIk
What's this?
 You dive into a virtual environment that feels like reality. To this
day, a kind of "VR glasses" is still used for this purpose.
What's the point?
 Real situations can be simulated without actually taking place.
Give me an example?
 American football is a very tactical sport with high stress for the
body. Virtual reality allows teams to train moves without risk of
injury.

8. Seite 820.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
AUGMENTED REALITY (AR)
Augmented Reality explained in a short clip:
https://www.youtube.com/watch?v=D-A1l4Jn6EY
What's this?
 In contrast to virtual reality, no one is immersed in a virtual
world. Virtual objects are faded into the real world via a device.
What's the point?
 The real situation can be augmented with valuable information
in order to present alternative scenarios.
Give me an example?
 At the ski race, the fastest driver is shown as a hologram so that
the spectator can compare the current racer with the fastest
time.

9. Seite 920.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
ARTIFICIAL INTELLIGENCE
Artificial Intelligence explained in a short clip:
https://www.youtube.com/watch?v=mJeNghZXtMo
What's this?
 The computer is trained (programmed) in such a way that it is
(partially) able to take over human tasks independently.
What's the point?
 The computer is superior to humans in certain tasks. This allows
people to concentrate on what they can do better.
Give me an example?
 Apple's "Siri" program can be given a command orally via the
iPhone. It then executes the order.

10. Seite 1020.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
3D PRINTER
3D Printer explained in a short clip:
https://www.youtube.com/watch?v=XTP-WBrAnPY
What's this?
 A device that can print not only paper, but entire objects.
What's the point?
 Production is simplified when something can be digitally
designed and then printed.
Give me an example?
 Adidas offers a personalized shoe made by a 3D printer.

11. Seite 1120.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
BLOCKCHAIN
Blockchain explained in a short clip:
https://www.youtube.com/watch?v=WiRFuHXHBhk
What's this?
 Blockchain is like a digital ledger that stores each transaction on
different computers.
What's the point?
 There is no need for a bank or other institutions acting as
intermediary. It is also very secure because the data is stored
several times (decentralized).
Give me an example?
 Bitcoin is one of several "cryptocurrencies" using this technology.
Therefore, no bank is needed for a transcation of Bitcoins.

12. What do these technological changes mean for us and our work?
• How can we use the technology to enhance the customer experience?
• How can we use the technology to simplify our work?
• How else can we benefit from these technologies?
Seite 1220.01.2018 | What is digital Transformation – An introduction to reflect upon| Joël Krapf
DIGITAL TRANSFORMATION ENCOMPASSES EVERYTHING WE MAKE
OF TECHNOLOGY