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Techstars presentation-jonah-lopin-july-2015

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Startup Growth & Marketing Ideas, presented to Techstars Boston, July 2015. Four ideas about how you can drive growth at your startup.

Publicado en: Marketing
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Techstars presentation-jonah-lopin-july-2015

  1. 1. Growth Ideas for Startups Jonah Lopin Founder, CEO Crayon
  2. 2. Hi, I’m @JonahLopin, and I’m a founder at .
  3. 3. I have a deep dark secret…
  4. 4. Sometimes irrationality pays off. ($1.7bn market cap)
  5. 5. Marketing search engine $1.5m raised 5 person team 25,000ish users
  6. 6. Something else you should know…
  7. 7. Sales Prevention
  8. 8. Ok, I’m not that honest…
  9. 9. Let’s talk about you
  10. 10. What could possibly go wrong?
  11. 11. Growth solves lots of problems.
  12. 12. Life is easy when your growth looks like easier
  13. 13. 4 Growth Ideas
  14. 14. #1: Give Yourself Nowhere To Hide
  15. 15. Get someone* who is focused. * Not the CEO
  16. 16. Measure your marketing.
  17. 17. It doesn’t matter what you measure. (Fool.)
  18. 18. Keep it simple, like this… … not like this Today 2,000 Yesterday 100 Sweet!
  19. 19. Nowhere to hide.
  20. 20. #2: Do The Basics
  21. 21. Reasons
  22. 22. LOW HANGING FRUIT
  23. 23. The benefits are compounding.
  24. 24. 1. Basic SEO On Home Page (67% of Techstars fail) 2. Blogging (42% fail) 3. Email capture on blog (92% fail) 4. Basic TOFU landing pages (92% fail) Techstars Scorecard:
  25. 25. OH, NUTS.
  26. 26. Suggested Tactics: 1. Dedicate 1 person for a couple days 2. Make the ThriveHive guys show you how  3. hubspot.com/jumpstart
  27. 27. https://www.crayon.co/?tag=product-hunt
  28. 28. #3: Run Experiments
  29. 29. Few people know what works. Those who know won’t tell you. Those who will tell you, don’t know.
  30. 30. This guy isn’t gonna make you rich.
  31. 31. This stuff isn’t gonna help you grow (much)
  32. 32. … who knew? Example:
  33. 33. • Weekly live TV show • Top 10 marketing podcast in iTunes • 70,000 views in first year Example: HubSpot TV
  34. 34. Example: Crayon Coffee Table Book
  35. 35. Make it a habit to place bets.
  36. 36. How about 1 per week?
  37. 37. #4: Inbound Marketing
  38. 38. People make it sound hard…
  39. 39. Dude, it’s totally easy.
  40. 40. Blog Podcast Videos Photos Presentations eBooks News Releases Landing Pages Purchase Product Signup App Signup Email Subscription Social Follow TOFU = Publish Stuff BOFU = Convert Visitors
  41. 41. TOFU is much harder than BOFU TOFU BOFU
  42. 42. Good news: startups have a major TOFU advantage I will crush you.
  43. 43. It’s about not
  44. 44. There’s another way you can differentiate too…
  45. 45. Example: Website Grader by HubSpot • Free interactive tool • 40,000 inbound links • 100,000+ opt-in emails & leads
  46. 46. Example: Landing Page Grader by WordStream • Free interactive tool • Top source of leads
  47. 47. How about a Video Grader?
  48. 48. Whew. That was fun.
  49. 49. Thanks. Crayon.co jonah@crayon.co @JonahLopin jonahlopin.com/slides

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