7.pdf This presentation captures many uses and the significance of the number...
Mediapeers presentation -_080925_-_nff
1. New Media Value Chain
Utrecht, September 25th, 2008
Netherlands Film Festival
2. mediapeers in brief
Founded April 2007
Headquarters Berlin (Germany)
Staff 21
Sales reps Madrid (Spain), Moscow (Russia), Paris (France)
Activity mediapeers runs an international B2B marketplace for audiovisual content.
Process support ranges from Marketing, Sales, Distribution to Billing. It
provides content owners with a simple and efficient way to distribute their
content worldwide to channels, cablecos/MSOs, telcos/ISPs, mobile
operators, publishers, agencies etc.
Value proposition Buyer: One-stop-shop solution to reduce lead times & transaction cost
Seller: Low cost channel to debottleneck license distribution
Business model 15% commission on license fees
Awards – Red Herring Top 100 Tech companies Europe 2008
– Top 25 Web companies in Germany – Wirtschaftswoche
2
4. three waves of video services (r)evolution
Trend Digitalization of Video goes Video goes mobile
homes broadband
Key impact Multi-channel UGC New usage occasion
Ad skipping (PVR) Bridging devices New formats
On demand (S)VoD for the mass Personalization
Video type Mostly linear channel IPTV Mix
Video device TV PC Mobile phone
Business CPM, subscription CPM, CPC, subscrip- Subscription, tariff
model tion & PPV
“1st screen” “2nd screen” “3rd screen”
4
5. audiovisual content market with increasing complexity
Content supplier Usage rights Content buyer
Tradi- Film studios Theatrical Theatrical distributors
tional Independent producer DVD DVD distributors
(<2005)
TV broadcaster Pay-TV Pay-TV platforms
Free TV TV Broadcasters
Emerging Film studios Theatrical Theatrical distributors
(≥2005) Independent producer DVD/Blu-ray/HD-DVD DVD distributors
TV broadcaster D2O/EST Pay-TV platforms
TV production houses VoD/PPU TV Broadcasters
Content aggregators SVoD Fixnet Ops
Archives Pay-TV ISPs
OEMs Mobile/Podcast Web/Mobile Portals
… Free TV MNOs/MVNOs
IPTV/WebTV Publishers
… …
5
6. Exploding number of professional buyers of audiovisual
content
ISP/Telco
Multisystem
Operator/Cable
Mobile Network
Operator
Device-based
Services
Video on
Demand (OTT)
IPTV
Publishing
Houses
Special Interests
Services
TV Channels
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7. let's look at a big guy – what Warner Brothers is up to …
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17. well, it ain't in the numbers yet – even in the US
Percent of spend on movies and video of US consumers (13+)
Internet
1%
Cinema
18%
DVD rental DVD sales
29% 52%
Source: NPD Group, September 16, 2008
17
18. or may be payment at the cashier was just forgotten?
Comparison of legal versus illegal downloads in the US, estimates for 2007
Movie Music
Source: MPAA, IFPI
18
19. despite lots of hopeful cashiers (VoD platforms)
YE 2007
Source: NPA, February 19, 2008
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20. changes in industry structure become evident
Traditional Emerging
Audience
Adver-
tising
Content Audience
Content
Advertising
AV industry Branded content
User generated content
Targeted advertising
…
20
28. metamorphosis of the value chain Traditional Player
New Player
Audience
Traditional
Access/
Production Packaging Ad inventory Distribution Consumption
Device
Emerging
Access/
Production Repurposing Aggregation Distribution Ad Inventory Consumption
Device
28
31. converging or cooperating industries?
Integrate production?
Tomb
Raider
LOTR
TV/Film Games
South
Park
Maya
Matrix/8110 The Sims
Sky Mobile Need for Speed
Interact with Access MMORPG’s
the hero? as an MVNO?
31
33. what can each industry bring to the party?
Assets Animation
Brands Sticky
Stories Engaging
Action
Pay
Interact
33
34. kids entertainment from telco with movies and games
Kid Studio by Orange
Videos
Games
Limited offer for free
Premium offer for
monthly subscription fee
of 5€ or 7€
34
40. simplified business system toolbox for digital media
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Other mobile
Devices PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
40
41. apple: from humble iPod beginnings …
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Other mobile
Devices PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
41
42. … to media powerhouse?
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Other mobile
Devices PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
42
43. let's look at a few examples
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Other mobile
Devices PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
43
44. (S)VoD
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit
Typical two way deal
Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Effective net revenue share:
Other mobile
Devices
30% – 50% (90%)
PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
44
45. advertizing
Paid content Advertising
Revenue sources Transaction Traffic
One
Sub. PPU CPM CPC CPO
time
Music Video Games Search
Content/services
Hit
Some three way deals
Cat. Indi Lin. VoD UGC CG SP MMP Horiz. Vertical
Effective net revenue share:
Other mobile
Devices
25.5% – 45%
PC TV/ Console Mobile phone
devices
Fixed broadband Wireless broadband Cellular Broadcasting
Distribution
802. 802.
DSL CAT FTTx WiB 2.5G 3G IP CAT SAT DTT
11 16
45
46. Thank you
for your attention!
mediapeers GmbH
Am Festungsgraben 1
D-10117 Berlin
url www.mediapeers.com
email info@mediapeers.com
phone +49-30-814560-70
fax +49-30-814560-99
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