The document shows advertising spending data for national, retail, classified, and total newspaper print advertising from 2009 to 2004. It also includes data for newspaper online advertising and the combined total for newspaper print and online advertising. Some key findings are that total newspaper print advertising declined between 26.2% to 1.7% annually over this period. Newspaper online advertising increased between 11.8% to 31.5% each year, but did not make up for the declines in print advertising as the combined newspaper print and online total declined between 27.2% to 0.3% each year.

1. ADVERTISING CATEGORIES
NATIONAL RETAIL CLASSIFIED NEWSPAPER PRINT TOTAL
Year $Millions %Change $Millions %Change $Millions %Change $Millions
2009 $4,424 -26.2% $14,218 -24.2% $6,179 -38.1% $24,821
2008 $5,996 -14.4% $18,769 -10.7% $9,975 -29.7% $34,740
2007 $7,005 -6.7% $21,018 -5.0% $14,186 -16.5% $42,209
2006 $7,505 -5.1% $22,121 -0.3% $16,986 -1.9% $46,611
2005 $7,910 -2.2% $22,187 0.8% $17,312 4.2% $47,408
2004 $8,083 3.7% $22,012 3.1% $16,608 5.1% $46,703

2. NEWSPAPER ONLINE COMBINED NEWSPAPER
EWSPAPER PRINT TOTAL TOTAL PRINT AND ONLINE TOTAL
%change $Millions %change $Millions %Change
-28.6% $2,743 -11.8% $27,564 -27.2%
-17.7% $3,109 -1.8% $37,848 -16.6%
-9.4% $3,166 18.8% $45,375 -7.9%
-1.7% $2,664 31.4% $49,275 -0.3%
1.5% $2,027 31.5% $49,435 2.5%
3.9% $1,541 26.7% $48,244 4.5%