1. Jornada AEDETI
LA NUEVA TELEVISION
La vision de los fabricantes
La nueva oferta de televisores y descodificadores,
clave para el desarrollo de la interactividad
12 de Mayo de 2010,
Auditorio SETSI,
Madrid

2. La clave es el consumo de contenidos y servicios
Contenidos Aplicaciones
Dispositivos
+Conectividad
Usuarios

3. EVERYONE & EVERYWHERE

4. Diversidad de dispositivos
Para diferentes contenidos: Musica , Video , Foto …… juegos
……,
Cada vez ciclos de vida de modelos mas cortos

5. ALWAYS ON CONNECTED: :COMUNICATION CHANNEL
The h
Th phone is highly important to stay in touch with family but also with close
i hi hl i t tt t i t h ith f il b t l ith l
Outer friends.
Obtaining news, information, other knowledge 90%
However, the online channel to connect with friends is relevant too internet
Browse the
Inner
Mobile
M bil
Telephone Email 61%
74% 63% Socialise/go out with friends
Text messaging/
Family Home
SMS
Telephone
74% Text messaging/
72%
Level of immediate interaction declining SMS
Gen Y 47%
Mobile
Telephone Email
72% 63%
Online social networks
Home
46%
Telephone
48%
Close friends
Less close friends 46%
Use online social networks
How do you keep in touch with your family and various groups of friends? Nunwood “Generation Y”

6. Conectividad
Dispositivos Personas

7. In home: DLNA CD
♪
Web
Living ♪
Contents
browse
on server
♪
Wireless
802.11g/h
Wireless
802.11g/h
One touch transfer Personal
Library
♪

8. Situation de las Soluciones Interactivas para IPTV
Open approaches
DVB-IPTV, OIPF
DVB-IPTV OIPF, HBBTV
Telco‘s & Providers solutions
T-home, Orange, Maxdome, ...
Broadcaster sol tions
solutions
4 grupos BBC, ARD, Canal+, ZDF, ...
CE-Manufacturer‘s solutions
Philips, Samsung, Panasonic, ...

9. Europe is not so easy
1. UK MHEG / Connected TV
2.
2 Italy MHP
3.
3 France and Germany - HbbTV

10. UK MHEG+IP
• MHEG + IP already delivers:
– FreeSat supporting BBC iPlayer
• ITVPlayer coming soon
• BBC Archive over IP
– DTG now preparing FreeView HD support for
MHEG+IP
• Australia and New Zealand now follow

11. MHEG iPlayer looks identical to “Bigscreen”

12. UK Connected TV / BBC Canvas
DTG Connected TV Project
• Basic Connected Device Profile (MHEG+IP+Metadata)
– comply with the basic Freeview specification
– i l d support f IP connectivity and streaming
include t for ti it d t i
video services.
– Satisfy the needs of the BBC and other PSB's in
providing access to non-linear content.
• Enhanced Connected Device profile (HbbTV?)
– comply with the Freeview+ HD specification
– provide support for progressive download, DRM and
associated services.

13. Italy MHP
• Mediaset much more positive about MHP
– Recognise current limitations, but want to drive the
value towards MHP 1.1.3
• DGTVi believe it is their HBBTV solution
• Including PVR control for Push VoD
• Important for network capacity management
• Pushing towards Gold Label as market driver
– enabling HBB in Italy in 2011

14. HBBTV approach
= Web Based Hybrid Broadcast / Broadband Terminal Profile for DVB
Markets
- Founders: Ant, Astra, IRT, Philips, TF1, Canal+, France Televisions, and OpenTV (French HD Forum)
- Interested: ORF (Austria), RAI (Italy), some broadcasters from Spain and EBU
(Austria) (Italy) Spain,
Manufactures which plan to support HbbTV:
Philips, LG, TechnoTrend, Humax, VideoWeb, Sony (according to IRT), Loewe
Schedule
04/09: HbbTV workshop at IRT
04/09: Specification v0.5 released for “public
consultation”
08/09: Specification v0.8 released
10/09: Specification v1.0
Q4/09: Submission of specification v1.0 to ETSI

15. Resumen: Soluciones Interactivas de Sony
• Soporte en Europa de Bravia Internet Video
desde Abril 2010 6 radiodifusores 3 en España
2010, radiodifusores,
• Soporte de MHEG+IP en UK e Irlanda
• Soporte de MHP 1.0.3 → 1 1 3 en Italia
103 1.1.3
• Soporte HbbTV para Alemania Francia
Alemania, Francia,
...expectativas de soporte en España, paises
Nordicos,…

16. Resumen (y2)
Historias de éxito: conseguido ASO y TV de pago
Siguientes éxitos, sin duda: HDTV, 3D-TV
Temas abiertos:
• Interactividad Ninguno de los “standards” tiene
Interactividad. standards
cerrado el DRM.
-Funcionalidad limitada a TV a la carta
• Clara fragmentación en Europa
g p
– MHEG, MHP y HbbTV, pueden ser necesarios todos

17. Muchas gracias
andres.roman@eu.sony.com

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