1. Why the Top Broker/Owners
Are using Video to Recruit, Train and Retain Agents
2. Who We Are
Judah Musick!
Co-Founder Tagible!
Owner, Master of Code
Rhys Williams!
Director of Business Development!
Tagible
3. Why Are We Here?
To talk about how Top Broker/ Owners
are Using Video to..
1. Recruit More Agents
2. Train their Agents
3. Retain their Agents
And How You Can Do the Same
4. Why Video?
“Video is alive, its dynamic, it gets
people to see you, trust you, feel you
and make a decision right away” !
!
– Maria Andros (Online Video Marketing Expert)!
5. The Power of Video
80% of internet users recall watching a video on a website they
have visited in the last 30 days. !
When it comes to marketing… Video Wins
- 46% of those people took some action after watching the video!
- 26% looked for more information about the subject of the video!
- 22% visited the website named in the video!
- 12% purchased the specific product featured in the video!
!
Website visitors are 64% more likely to book an appointment, buy a
product or call directly after watching a video
7. The Opportunity
Your Brokerage (RE/MAX LLC has 300+ videos on YouTube)
Suppliers / Vendors (10,000+ Approved Supplier Videos on YouTube)
Coaches (Tom Ferry, Brian Buffini, Travis Robertson)
Cities, Neighborhoods, Schools, “Things to Do”
News Outlets (Inman News, Wallstreet Journal, etc.)
Your Own Company
Any of these videos can be used in your
recruiting and marketing
8. The Problem
You Are Free to Use All this Video in Your
Sales or Recruiting Process
How
do
you
Collect,
Organize,
and
Share
it
all
so
that
it
adds
value
to
your
agents
and
prospects?
BUT..
9. Solution #1
Send clients to
YouTube!
!
• Directs users to a
different website!
• Contains
advertising from
competing
agencies!
• YouTube is
designed to
distract users!
10. Solution #2
Keep Them Up to Date?
That’s better, But How Do You…
Collect All Those Videos?
Organize Them in a Way that
Makes Sense?
Keep Track of Them All?
Make Sure They Don’t Break?
Add “Calls to Action?”
Make them Work on Mobile?
Share them via Social Media
or Email?
Can’t I Just Embed These Videos on My Website?
13. Collect
The RE/MAX Marketplace
Collected
for
you
Organized
by
RE/MAX
Videos
are
updated
and
organized
automatically
so
your
office
library
is
always
fresh
and
up
to
date!
As well as the best content
from trusted suppliers!
!
Zillow
Market
Leader
Tom
Ferry
Bombbomb
Real
Trends
Inman
News
Many
more!
14. Collect
Import Anything
• Any Channel!
• Any Playlist !
• Any Video
Don’t see what your looking for?
Add Your Own Channel or Import anything you can
find on Youtube or Vimeo
15. Organize
“Tagible then organize all of these videos
into relevant channels that bring
significant value to your prospects and
customers”
16. Organize
Create Your Own Unique Channels and Organize Your Videos
However You would like
All Channels Imported
from the Market Place
Stay Organized and In
Sync
Sync any playlist with
your Channels and they
update automatically
17. Why is this so Valuable?
You now have thousands of marketing
videos a your fingertips!
!
Professionally Created!
Collected For You!
Highly Organized!
Constantly Growing!
With YOUR Branding and Contact Info!
!
BUT that’s not enough!
18. Share
Triggered
Drip
Campaigns
based
on
User
Events
(Example:
New
Leads
get
added
to
“Join
RE/MAX”
Drip)
!
Reoccurring
Newsletters
(Example
Market
Report,
Training
Newsletters,
etc)
!
Social
Media
Syndication
(Facebook,
Twitter,
Linkedin
etc)
19. How Are Brokers Using It
Distributing
content
to
recruit
agents
Producing
personal
content
for
agents,
buyers/sellers,
and
general
marketing
Video
newsletters
to
potential
recruits
!
Developing
and
using
company
and
personal
videos
to
retain
agents
“Why
RE/MAX”
videos
Brokerage
specific
content
to
highlight
benefits
and
culture
!
Utilizing
OPC
to
better
train
their
agents
Creating
“industry
experts”
with
National
Housing
Report
videos
Leveraging
personal
coaches
for
sales
and
marketing
tips
&
tricks
Technical
“how
to”
videos
for
the
latest
&
greatest
apps
or
software
