1.
KEY DIFFERENCE MEDIA GAVE
LOOP A “HUMAN FACE” FOR
HIGHER CONVERSION RATES
Conversion Optimization &
Landing Page Design
LOOP

2.
LOOP is an open referral game where every
participant is a winner.
LOOP operates on the blockchain to guarantee
transparency and improve trust among the player base. It
offers participants freedom and mouth-watering rewards
for participation in an open community.
Case Study | LOOP
KEYDifferenceMedia.com
ABOUT LOOP

3.
LOOP set out with a mission to create a continuous,
sustainable, and inter-connected loop between everyone
in the world through the blockchain.
It also seeks to reward everyone in the LOOP using an
equitable system to reward participation. However, even
the noblest intentions need to be presented on a gold
platter to convince the audience.
KEY Difference Media saw room for
improvement, and we could not let the chance
for growth pass by us.
Case Study | LOOP
CHALLENGES
KEYDifferenceMedia.com

4.
KEYDifferenceMedia.com
POOR WEBSITE NAVIGATION
The login/register page is not visible as soon
as they open but the menu needs to be clicked.
Heading + Login/Register forms should be
visible on page load.
The old site needs scrolling and there’s a lot of
unoptimized spaces.
There was no clear guidance for the visitor on
the homepage where to proceed.
Throughout the analysis, major issues with the
on-site SEO and user-experience were noted.
Case Study | LOOP
CHALLENGES

5.
KEYDifferenceMedia.com
POOR WEBSITE OPTIMIZATION
There was not enough call to actions which could
result in conversions.
Overall, there is a lack of focus on value, users,
and on what will benefit them.
Interest of the reader is lost and leads to a higher
bounce rate.
IN SHORT, LOOP NEEDS A
“HUMAN FACE” THAT COULD
INTERACT WITH USERS AND
GAIN TRUST AND LOYALTY
FOR THE BRAND.
Case Study | LOOP
CHALLENGES

6.
Case Study | LOOP
STRATEGY
Complete overhaul of the landing page to facilitate the better conversion,
improve the site’s loading speed & user experience, user-friendly design with
call-to-actioncall to action features as appropriate, and use vibrant colors and
engaging graphics with behavioral and exit-intent capabilities.
Thus, KEY Difference Media optimized the website for better
conversion rates. The website's design was completely
overhauled to better suit the visitor’s needs, particularly:
Organizing the landing page for optimized spacing.
Streamlining the product usage guide
KEYDifferenceMedia.com

7.
Case Study | LOOP
RESULTS
KEYDifferenceMedia.com
Landing page design is compliant to the industry - everything is well-organized.
Clickable call to action sections and information on the landing page provide guidance.
Clear offer and Call to actions - highly visible and straightforward.
CHECK OUT
WHAT WE
HAVE NOW:
https://www.looploop.io/ad/

8.
Case Study | LOOP
RESULTS
KEYDifferenceMedia.com
A video of the game is provided for active
engagement with site visitors.

9.
KEYDifferenceMedia.com
Benefits to users are
openly visible and
become important
actionable selling areas.
Case Study | LOOP
RESULTS

10.
KEYDifferenceMedia.com
Clear guidance is given
for visitors on
where/how to proceed.
Case Study | LOOP
RESULTS

11.
KEY Difference Media was able to implement better brand recognition through
conversion-optimized landing page design. As a result, LOOP gained an
increasing flow of conversions from various marketing campaigns
starting from 0% to 3.17% and increasing.
By nourishing brand recognition and loyalty, we gave LOOP a human face, an
element of interactivity, a real two-way dialogue. LOOP is seen everywhere
and talked about, trust is inspired, network effects get created,
communities are grown and investment decisions are made.
Case Study | LOOP
RESULTS
KEYDifferenceMedia.com

12.
Case Study | LOOP
TESTIMONIAL
KEYDifferenceMedia.com

13.
A fast-paced, modern team that’s available around the clock, we are
350-strong, coming from various countries and industry expertise.
Providing customers with a full suite marketing strategy, we blend
technology with a humane approach to swing to success the tipping
point in our campaigns, the “virality” factor.
“Large waves may produce smaller relative impacts, but
a tsunami may create an impact that will last for years
to come, or decades. That’s how brands are built, and
success is sculpted.”
- Karnika E. Yashwant, CEO, KEY Difference Media
LET US PROVIDE YOU WITH THE TIPPING
POINT YOUR BLOCKCHAIN MARKETING
NEEDS.
Case Study | LOOP
ABOUT KEY DIFFERENCE MEDIA
KEYDifferenceMedia.com

14.
Case Study | LOOP
ABOUT KEY DIFFERENCE MEDIA
Featured in
Partners
Awards & Associations
KEYDifferenceMedia.com

15.
Contact us if you want strategic
planning that takes the guesswork
out of the picture.
Every word matters as it’s an opportunity
to impress TRUST in your audience’s
mind for your upcoming launch.
KEYDifferenceMedia.com