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Quantifying Affect Reviewing the literature on measuring and quantifying affect outside of the museum community Kimberly M. Burtnyk California Science Center
What is Affect? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Study Affect? ,[object Object],[object Object]
Typical Measuring Devices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Measuring Devices ,[object Object],[object Object],[object Object],[object Object]
Solutions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Promising Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object]
PAD,  PANAS, and the SEMANTIC DIFFERENTIAL Instructions: “Each pair of words describes a feeling dimension.  Some of  the pairs might seem unusual, but you may generally feel more one way  than the other.  So, for each pair, put a check mark, (Ex.: ___:_X_:___) to show how you feel about _____________.  Please take your time so as to arrive at a real characteristic description of your feelings. autonomous – guided aroused – unaroused relaxed – bored dominant – submissive wide awake – sleepy hopeful – despairing important – awed jittery – dull contented – melancholic in control – cared for frenzied – sluggish satisfied – unsatisfied influential – influenced excited – calm pleased – annoyed controlling – controlled stimulated – relaxed happy – unhappy Dominance Arousal Pleasure
PAD,  PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS, and the SEMANTIC DIFFERENTIAL Sample Profile Analysis
PAD,  PANAS,  and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS,  and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS,  and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS,  and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD,  PANAS,  and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD, PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD, PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD, PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAD, PANAS, and the SEMANTIC DIFFERENTIAL ,[object Object],[object Object],[object Object],[object Object]

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Quantifying Affect

  • 1. Quantifying Affect Reviewing the literature on measuring and quantifying affect outside of the museum community Kimberly M. Burtnyk California Science Center
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. PAD, PANAS, and the SEMANTIC DIFFERENTIAL Instructions: “Each pair of words describes a feeling dimension. Some of the pairs might seem unusual, but you may generally feel more one way than the other. So, for each pair, put a check mark, (Ex.: ___:_X_:___) to show how you feel about _____________. Please take your time so as to arrive at a real characteristic description of your feelings. autonomous – guided aroused – unaroused relaxed – bored dominant – submissive wide awake – sleepy hopeful – despairing important – awed jittery – dull contented – melancholic in control – cared for frenzied – sluggish satisfied – unsatisfied influential – influenced excited – calm pleased – annoyed controlling – controlled stimulated – relaxed happy – unhappy Dominance Arousal Pleasure
  • 10.
  • 11. PAD, PANAS, and the SEMANTIC DIFFERENTIAL Sample Profile Analysis
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.