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Second quarter &
half-year report
December 1, 2007 to February 29, 2008



   Another strong quarter

   Christian W. Jansson, President & CEO

   Håkan Westin, CFO




                                           1
2
Disclaimer
   These materials may not be copied, published,
distributed or transmitted to third parties.

   These materials may contain forward-looking
statements. If so, such statements are based on our
current expectations and are subject to risks and
uncertainties that could negatively affect our
business. Please read our earnings report and our
most recent annual report for a better understanding
of these risks and uncertainties.

   These materials do not constitute or form part of
any offer or invitation to sell or issue, or any
solicitation of any offer to purchase or subscribe for,
any securities, nor shall part, or all, of these
materials or their distribution form the basis of, or be
relied on in connection with, any contract or
investment decision in relation to any securities.
These materials and the information contained
herein are not an offer of securities for sale in the
United States and are not for publication or
distribution to persons in the United States.




                                                           3
4
Number of stores
 280 stores end February        133   44
 2008

 46 new stores under
 contract                  85




                                 18




                                           5
6
Financial highlights Q2
    December 1, 2007 – February 29, 2008



Net sales MSEK 1,132 (1,088), an increase of 4.0
percent.

Operating profit MSEK 118 (117). Excluding one-offs,
an increase of 13.5 percent.

Gross margin 59.6 (57.7) percent and operating margin
10.4 (10.8) percent.

Profit after taxes MSEK 74 (338), equivalent SEK 0.99
(4.50) per share.

Cash flow from operating activities MSEK 183 (104).




                                                        7
8
Income statement Q2

MSEK         Dec-Feb      07/08   06/07
Net sales                 1,132   1,088
Cost of goods sold         -457    -460
Gross profit                675     628
Selling expenses          -521    -488
Administrative expenses    -36     -36
Other operating income       0      13
Operating profit           118     117

Financial income             3       10
Financial expense          -18      -33
Profit before tax          103       94

Tax expense                 -29    244
Net profit                   74    338




                                          9
10
Sales Q2

                                MSEK      %
Net sales Q2 2006/2007          1,088
Currency effect                         +1.8
New net stores                          +1.8
Like For Like growth                    +0.4
Net sales Q2 2007/2008          1,132   +4.0



Beginning of period not satisfactory

Contribution from new stores will
increase




                                               11
12
Profitability drivers Q2

   (excl. one-offs)     2007/2008

   Sales                  104%

   Gross profit           107%

   Costs                  106%

   Operating income       113%




       Further improved operating margin




                                           13
14
Financial highlights half-year
     September 1, 2007 – February 29, 2008



 Net sales MSEK 2,379 (2,277), an increase of 4.5
 percent.

 Operating profit MSEK 324 (303). Excluding one-offs, an
 increase of 11.7 percent.

 Gross margin 61.9 (60.1) percent and operating margin
 13.6 (13.3) percent.

 Profit after taxes MSEK 212 (461), equivalent SEK 2.83
 (6.14) per share.

 Cash flow from operating activities MSEK 379 (313).




                                                           15
16
Income statement half-year

   MSEK         Sept-Feb     07/08    06/07
   Net sales                 2,379    2,277
   Cost of goods sold         -907     -909
   Gross profit              1,472    1,368
   Selling expenses          -1,079   -1,001
   Administrative expenses      -69      -77
   Other operating income         0       13
   Operating profit            324      303

   Financial income              6       12
   Financial expense           -36      -49
   Profit before tax           294      266

   Tax expense                 -82      195
   Net profit                  212      461




                                               17
18
Sales half-year

                       MSEK      %
Net sales 2006/2007    2,277
Currency effect                +2.2
New net stores                 +1.1
Like For Like growth           +1.2
Net sales 2007/2008    2,379   +4.5




                                      19
20
Sales breakdown half-year
                               Growth
  MSEK      07/08 06/07      SEK    Loc.cur.
  Sweden    1,315   1,297   1.4%      1.4%
  Norway     679     640    6.1%      0.0%
  Finland    278     255    9.0%      7.4%
  Poland     107      85    25.9%    16.2%

  Total     2,379   2,277   4.5%
                                                   Poland
                                        Finland   4% (4%)
                                          12%
                                         (11%)



                                                            Sweden
                                    Norway                    55%
                                     29%                     (57%)
                                    (28%)




                                                                21
22
Profitability drivers half-year

      (excl. one-offs)     2007/2008

      Sales                  105%

      Gross profit           108%

      Costs                  106%

      Operating income       112%




          Further improved operating margin




                                              23
24
Cash flow, half-year

MSEK                                            Sept-Feb 07/08   06/07
Cash flow from operations before working capital changes   366     331
Changes in working capital                                  13     -18
 Cash flow from operating activities                       379     313
    Cash flow investing activities                        -115    -147
     Cash flow after investments                           264     166
     Change in revolving credit                            648      59
   Dividends                                              -825    -188
 Cash flow from other financing activities                -111   1,556
Net cash flow for the period                               -24   1,593




                                                                         25
26
Future approach

 Maintain gross margin

 Continue store expansion program

 Establish additional markets




                                    27
28
Key conclusions

 Strong gross margin

 Excellent cash flow

 Contribution from new stores
 will increase




                                29
30
We don’t believe in selling a lifestyle.
      You have one already.

  We don’t believe in expensive
 collections for an exclusive few.
We believe in fashion that suits you.

 We don’t believe in eternal youth,
  however we believe that people
   mature, grow wiser and even
          more beautiful.

      Take it as a compliment.




                                           31
32

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2008 04-02 Q2 & Half-Year 2007/2008 Results

  • 1. Second quarter & half-year report December 1, 2007 to February 29, 2008 Another strong quarter Christian W. Jansson, President & CEO Håkan Westin, CFO 1
  • 2. 2
  • 3. Disclaimer These materials may not be copied, published, distributed or transmitted to third parties. These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are not an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 3
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  • 5. Number of stores 280 stores end February 133 44 2008 46 new stores under contract 85 18 5
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  • 7. Financial highlights Q2 December 1, 2007 – February 29, 2008 Net sales MSEK 1,132 (1,088), an increase of 4.0 percent. Operating profit MSEK 118 (117). Excluding one-offs, an increase of 13.5 percent. Gross margin 59.6 (57.7) percent and operating margin 10.4 (10.8) percent. Profit after taxes MSEK 74 (338), equivalent SEK 0.99 (4.50) per share. Cash flow from operating activities MSEK 183 (104). 7
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  • 9. Income statement Q2 MSEK Dec-Feb 07/08 06/07 Net sales 1,132 1,088 Cost of goods sold -457 -460 Gross profit 675 628 Selling expenses -521 -488 Administrative expenses -36 -36 Other operating income 0 13 Operating profit 118 117 Financial income 3 10 Financial expense -18 -33 Profit before tax 103 94 Tax expense -29 244 Net profit 74 338 9
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  • 11. Sales Q2 MSEK % Net sales Q2 2006/2007 1,088 Currency effect +1.8 New net stores +1.8 Like For Like growth +0.4 Net sales Q2 2007/2008 1,132 +4.0 Beginning of period not satisfactory Contribution from new stores will increase 11
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  • 13. Profitability drivers Q2 (excl. one-offs) 2007/2008 Sales 104% Gross profit 107% Costs 106% Operating income 113% Further improved operating margin 13
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  • 15. Financial highlights half-year September 1, 2007 – February 29, 2008 Net sales MSEK 2,379 (2,277), an increase of 4.5 percent. Operating profit MSEK 324 (303). Excluding one-offs, an increase of 11.7 percent. Gross margin 61.9 (60.1) percent and operating margin 13.6 (13.3) percent. Profit after taxes MSEK 212 (461), equivalent SEK 2.83 (6.14) per share. Cash flow from operating activities MSEK 379 (313). 15
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  • 17. Income statement half-year MSEK Sept-Feb 07/08 06/07 Net sales 2,379 2,277 Cost of goods sold -907 -909 Gross profit 1,472 1,368 Selling expenses -1,079 -1,001 Administrative expenses -69 -77 Other operating income 0 13 Operating profit 324 303 Financial income 6 12 Financial expense -36 -49 Profit before tax 294 266 Tax expense -82 195 Net profit 212 461 17
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  • 19. Sales half-year MSEK % Net sales 2006/2007 2,277 Currency effect +2.2 New net stores +1.1 Like For Like growth +1.2 Net sales 2007/2008 2,379 +4.5 19
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  • 21. Sales breakdown half-year Growth MSEK 07/08 06/07 SEK Loc.cur. Sweden 1,315 1,297 1.4% 1.4% Norway 679 640 6.1% 0.0% Finland 278 255 9.0% 7.4% Poland 107 85 25.9% 16.2% Total 2,379 2,277 4.5% Poland Finland 4% (4%) 12% (11%) Sweden Norway 55% 29% (57%) (28%) 21
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  • 23. Profitability drivers half-year (excl. one-offs) 2007/2008 Sales 105% Gross profit 108% Costs 106% Operating income 112% Further improved operating margin 23
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  • 25. Cash flow, half-year MSEK Sept-Feb 07/08 06/07 Cash flow from operations before working capital changes 366 331 Changes in working capital 13 -18 Cash flow from operating activities 379 313 Cash flow investing activities -115 -147 Cash flow after investments 264 166 Change in revolving credit 648 59 Dividends -825 -188 Cash flow from other financing activities -111 1,556 Net cash flow for the period -24 1,593 25
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  • 27. Future approach Maintain gross margin Continue store expansion program Establish additional markets 27
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  • 29. Key conclusions Strong gross margin Excellent cash flow Contribution from new stores will increase 29
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  • 31. We don’t believe in selling a lifestyle. You have one already. We don’t believe in expensive collections for an exclusive few. We believe in fashion that suits you. We don’t believe in eternal youth, however we believe that people mature, grow wiser and even more beautiful. Take it as a compliment. 31
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