Visuals, such as Slideshare, are an effective marketing tool . They should be used to optimize your content marketing in order to boost visibility, website traffic, and your authority. This presentation has step-by-step instructions on how to create a PowerPoint presentation and repurpose into a Slideshare.

1. Create and Present
PowerPoint Presentations
Repurpose Them Into a
Slideshare Presentations!

2. With the Article Writing Doctor

3. What We’ll be Covering
 Part 1: Preparing a PowerPoint Presentation (PPP):
choosing layouts; inputting content; choosing a design;
choosing slide transitions, and so on.
 Part 2: Repurposing the PPP to Slideshare.

4. The PPP
 Create the content
 Open a PPT doc
 Choose a slide layout
 Choose a design
 Input your content
 Choose slide
transitions
Note: PPT is an acronym for
PowerPoint

5.  The very first thing to do to prepare for a PPP is to determine your topic
then create the content. Be sure that you deliver on what you promised the
clients, attendees, or viewers. And, make it immediately useable. You want
to give great value.
 Also, create a relevant, effective keyword, and ‘grabbing’ title.
 As with any content you create, be sure to edit it carefully.
 Side note: If you are going to conduct a webinar or live presentation use
your content to create an outline. You can make it as detailed as you like.
This is what you’ll use as a guide when you’re presenting.
Create Your Content

6. Open a PowerPoint Doc
 After your content is complete, create a PPT
document. Take the highlights or key points
from each section of your content and
create slides, or create detailed slides.
 Microsoft Office includes a PowerPoint
program.
 Simply click on the PPT icon from your
Work bar at the bottom of your screen or
find the program in your computer files.
 If you don’t have Microsoft Office, whatever
office program you’re using should have it or
something similar.

7. Choose a Design
 You can do this before
you start inputting content
onto slides or anytime
you’re working on the
PPT doc.
 There are a lot of designs
to choose from. Find one
you like.

8. Backgrounds
 In Design, on the right side of
the toolbar, you’ll find the tool
to change the background.
 You can change one slide or
all the slides.
 Click on Background Styles
then Format Background.
 You can also upload a
background from your files.

9. Choose a Layout
 From the toolbar HOME button,
you’ll be able to choose a slide
layout. You may want a simple
text layout or a text and
image/graph layout, like this slide.
 There are a few choices; pick and
choose as you like – you can also
mix them up.
 Keep in mind that adding images
or graphs makes for a more
interesting presentation.

10. Fill in Each Slide
 Simply include pertinent information (key points) from each section
of your presentation on each slide. As you present, let your PPT
slides be the visual.
 Or, you might create a detailed PPP. For this, each slide will have
detailed information. This is something you might do if you’re
repurposing your PPT presentation into a Slideshare.
 You might also use detailed content if you’re offering the
presentation as a tutorial or how-to.

11. Insert
 The insert feature gives you lots of
options to spice up your
presentation. This is where you
insert images also.
 You can add hyperlinks, Text
Boxes, Footers, WordArt, Video,
Audio, and more
 And, it’s where you can add
shapes and use Shape Fill, and so
much more.

12. Transitions
 Transitions is a feature that
enables you to move to the
next slide with flare.
 When you click on the
Transitions button, you’ll have
lots of choices: Cut, Fade,
Push, Wipe, and so on.
 You can use the same
transition for each slide or mix
it up.

13. Transitions Tip
 I usually create the entire presentation
then go back and include transitions to
each slide.
 I also usually mix them up.
 Test them out to see which you like.

14. Animations
 There is also an animation
feature that allows you to have
text appear in different ways.
 I don’t usually use this tool.
 As with the other PPT
features, you’ll have to test
them out.

15. Slide Show
 This feature allows you to add
narration to the presentations and
record them.
 You can also preview your
presentation in this tool.
 There are other tools in this
feature, test them out.

16. Onto Part 2
Repurposing to Slideshare

17. The Slideshare Presentation
 Now that you have your PPP,
you can upload it to Slideshare
(http://slideshare.net).
 Go to the site and create an
account (it’s free).
 Once you’re in, at the top right
hand corner, they’ll be an
UPLOAD button.

18. Upload to Slideshare
 When you click on the Upload
button, you’ll be brought to a
second Upload button.
 Click on that button and go to
the file you saved your PPP to.
 Upload it.
 You can make it Public or
Private.

19. Add Keywords and Description
 Once you upload the PPP, you’ll be able to create a title, keywords,
and description. As with all your marketing, make them keyword
optimized. This is very important for search engine optimization.
 When you’re done, you can attach the Slideshare to your LinkedIn
account. And, you can upload it to your website.
 For visibility, share it in your social networks and YouTube.
 It’s super simple.

20. Let’s Stay Connected
 Linkedin: http://www.linkedin.com/in/karencioffiventrice
 Twitter: http://twitter.com/KarenCV
 Facebook: http://www.facebook.com/kcioffiventrice
 GoolgePlus: https://plus.google.com/+KarenCioffiVentrice/about
 Pinterest: http://pinterest.com/KarenCioffi/

21. The Writing World
 For must-know writing
and marketing
information visit The
Writing World and get
access to my FREE
weekly newsletter.
 http://thewritingworld.com

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