The Impact of Social Media & Inbound Marketing
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This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.
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The Impact of Social Media & Inbound Marketing
- 2. Name Company Knowledge or interest in Social Media
- 4. What should you DO at your party? Listen and engage. (Be forthright. Be helpful. Be charming.)
- 5. Don’t be a bore. (or a bully)
- 6. Make online word-of-mouth work FOR you. (Brand evangelists. Informed customers.)
- 7. Which are the best ones? How much time does it take? Does it work? How do I break through the noise?
- 9. Usage Reach mass market Share biz fun side Develop an invested, Interact with your markets. Great customer advocacy tool. engaged community
- 10. Usage First touch: don’t have to approve followers Chat with your network and drive website traffic. (in 140 characters or less) Share links to content Quickly maintain presence Quick customer service
- 11. Usage Share content & establish creditability Attract new talent Build and collaborate with a network of colleagues. Learn from industry leaders & colleagues
- 12. Usage 2nd largest search engine Show & tell with your customers & prospects. Use video to educate, entertain, explain Videos are easy & fun to share
- 13. Usage Know opinions & perceptions of users Give customers a post-transaction voice. Respond to good & bad reviews Foster good reputation
- 16. Each with its own strengths and weaknesses, based on the type of business and market using it.
- 17. Social Media is free (like a free puppy). For max ROI: Match channel to your market Focus on engaging Start with 20 hrs/mo Be consistent Stick with 10+ hrs/mo Set and follow schedules Hire an intern
- 19. Ads & Brochures Blogs, eBooks, Videos Word-of-mouth Social Media Cold Calling SEO & PPC Trade Shows Webinars & Whitepapers Junk Mail & Spam Feeds & RSS
- 20. Outbound Marketing Inbound Marketing $332 $134 Better targets interested prospects ROI tends to increase over time
- 21. Blogs, Videos, Whitepapers, eBooks Keyword, SEO, Organic, PPC, Link Building Facebook, Twitter, LinkedIn, YouTube, Reviews
- 23. Change your daily Give away remarkable marketing activities content Use social media for Slow and steady wins conversations the race, don’t give up
- 25. Social Media, SEO Content marketing: blog articles, video, infographics, eBooks Permission marketing: gather email Create lifelong customer & brand ambassador White papers Product demos Trial offers Email newsletters Social media Contests Referral programs Loyalty promotions Audience segmentation Targeted efforts Loyalty incentives Customer relationships
- 27. Our own business has expanded and is not bound by its location.
- 28. Fill out signup form to receive: For notes from today, go to grasshoppermarketing.com /keytakeaways