2. 2
Email: info@athena.com.bd
Web: www.athena.com.bd
2
Email: info@athena.com.bd
Web: www.athena.com.bd
Our
approach
towards
facilitating
management
for
businesses,
is
through
providing
strategic
support
that
would
enhance
internal
capacity
building:
enabling
collaboration
and
cohesion
in
all
initiatives
an
organization
partakes
in.
If
collaboration
within
is
enhanced,
the
overall
internal
and
external
capacity
of
an
organizationia
benefited:
the
manner
in
which
it
operates
internally,
leads
to
its
effective
approach
towards
external
communications.
In
other
words,
it
is
able
to
create
sustainable
visibility
within
key
staleholders
and/target
audience.
Spark
is
a
new
initiative
launched
by
Athena
Software
Associates
Ltd,
a
firm
that
has
been
involved
in
developing
management
software
for
nearly
a
decade.
At
present,
Spark
aims
to
make
our
approach
towards
management
facilitation
more
extensive:
our
research
based
approach
works
with
possessed
skills
(developed
platforms
and
systems
)
and
we
work
in
collusion
with
a
network
of
associate
consultants..
Our
focus
is
to
fulfill
client
needs,
and
we
ensure
our
team
is
comprised
of
the
best
professionals
to
fulfill
the
requirements
of
individual
clients.
OUR
GOAL:
We
aim
to
enhance
organizational
sustainability
through
our
self
developed
strategy:
the
BRAND
(
Bias,
Reliability,
Alignment,
Necessity,
Dependability)
strategy.
This
is
an
extensive
research
based
approach,
that
looks
at
internal
and
external
factors,
that
impact
organizational
amanagement,
cohesion
and
visibility.
We
use
the
BRAND
focal
points
to
address:
Capacity
Building
Collaboration
Branding
visibility
and
cohesive
communication
3. 3
Email: info@athena.com.bd
Web: www.athena.com.bd
3
Email: info@athena.com.bd
Web: www.athena.com.bd
OUR
APPROACH:
Through
our
approach
we
will
assess
strengths
and
challenges
in
capacity
that
affect
collaborative
brand
representation
and
programs
and
makes
it
challenging
to
implement
strategic
long
term
approaches
towards
visibility/brand
identity
creation.
SERVICE
AND
OBJECTIVE
Our
objective,
through
every
service
we
provide
to
our
clients,
is
to
help
enhance
internal
capacity:
this
capacity
is
related
to
professional
development,
internal
information
sharing,
coordination
platforms
aimed
at
enhancing
organizational
capacity.
For
this
our
established
e-‐learning
platform
will
aid
the
facilitation
of:
-‐ Training
on
role
related
capacity
building
(compliance,
book
keeping,
auditing,
IELTS,
communication
capacity
building,
recording
and
documentation)
-‐ Workshops
(Team
building
through
inter
departmental
activities;
interaction
with
multiple
GOs
and
peer
I/NGOs
for
collaborative
approaches)
-‐ Information
sharing
(available
resources,
such
as
appendices
updated
by
country
field
and
partnering
organization
offices;
platform
for
video
conferencing
for
coordination
purposes)
Bias
and
dependability:
CollaboraRon
Alignment
and
reliability:
Capacity
Building
Necessity:
CommunicaRng
impact
and
increasing
visibility
4. 4
Email: info@athena.com.bd
Web: www.athena.com.bd
4
Email: info@athena.com.bd
Web: www.athena.com.bd
OBJECTIVE
BASED
SERVICE
PROVISION:
- Research
and
development
(quantitative
and
qualitative
data
analysis
and
evaluation)
-‐ e-‐learning
training
sessions
-‐ Video
conferencing
-‐ Webinars
-‐ Coordination
through
accessible
databases
for
information
sharing
internally,
event
management
for
participation
with
external
key
stakeholders,
-‐ Marketing
strategy
creation
and
support,
-‐ Marketing
scheme
development
-‐ Digital
marketing
training
and
facilitation
-‐ Media
hub
liaison
creation
Through
each
of
the
above
we
aim
to
provide
our
clientele
with
the
insight
they
need
to
create
or
strengthen
their
communication
and
collaboration
capacity.
Our
view,
aligned
to
the
BRAND
strategy
(Bias,
Reliability,
Alignment,
Necessity
and
Dependability),
will
assess,
based
on
these
focal
points,
the
weaknesses
and
challenges
faced
by
our
clients
and
identify
or
create
systems
through
which
existing
strengths
can
accommodate
the
overcoming
of
marketing
management
related
challenges.
5. 5
Email: info@athena.com.bd
Web: www.athena.com.bd
5
Email: info@athena.com.bd
Web: www.athena.com.bd
CONTACT US
This
diagram
shows
how
our
approach
addresses
branding
and
capacity
building
needs:
our
holistic
approach
addresses
all
internal
and
external
factors
that
ensure
sustainability,
of
an
organization
and/its
products
and
services.
Our
qualified
team
of
consultants,
with
experience
in
non
profit
and
commercial
marketing
management,
research
and
development,
strategy
development
and
system
development
can
provide
you
with
your
perfect
solution
or
support,
based
upon
your
needs
and
expectations,
for
strong
communications
and
branding.
• ACCESS
TO
PROFESIONAL
TRAINNG
• ACCESS
TO
INFORMATION
• ACCESS
TO
MODES
OF
INTERACTION
(BLOGGING,
DATABAASE
ETX)
Alignement
and
reliability
• RESARCH
TO
CAPTURE
CURRENT
WEAKNESSES
AND
STRENGTHS
• IDEMTIFICATION
OF
NEEDS
OF
THE
EXTERNAL
OPERATING
ENVIRONMENT
• DESIGN
OT
STRENGTHEN
APPROACH
TOWAREDS
ENHANCING
EXTERNAL
ENGAGEMENT
Bias
and
Dependability
• PROVIDING
SUPPORT
TO
CREATE
OR
STRENGTHEN
COMMUNICATIONS
THAT
HELP
VRAND
IDENTITY
• THROUGH
INTERNAL
COLLABORATION
AND
COHESION:
TO
PROJECT
OWN'S
OPERATING
IMPACT
• TO
CREATE
OWN
NICHE
(TARGET
AUDIIENCE/KEY
STAKEHOLDERS
Necessity
