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Smart power.
The role of education and
science in public diplomacy.
Katarzyna Rybka-Iwańska
Course on Public Diplomacy 2017
Why do countries fight for the
brightest of the brightests?
 The traditional factors building the power of states (i.e. economy
and military strength) are increasingly interlinked with the level of
science, R&D, technology and the level of education; examples:
Banking systems require multidimensional thinking (watch The Big
Short!)
Building advanced helicopters, drones, tanks requires the best of
the best technologies
Building a modern diplomatic service requires a new, global
education
Katarzyna Rybka-Iwańska
The technological revolution = the
jobs revolution
Katarzyna Rybka-Iwańska
Source:
http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
Why do countries fight for the
brightest of the brightests?
MEGATRENDS: the fourth industrial – or rather technological
revolution.
Automatization
Robots
Artificial intelligence
But: robots and AI will not replace everything. Processes requiring
abstract, creative thinking and building various kinds of relations
(mutual understanding!) will build workplaces for the best
specialists in a variety of sectors.
Katarzyna Rybka-Iwańska
Why do countries fight for the
brightest of the brightests?
 The transition from an industry-based to a knowledge-based
economy.
 The increasing focus on knowledge generates new and intensifies
already existing transnational interactions
 Knowledge is more globalised than economy and therefore even
less controllable
 Institutions of higher learning produce national and international
elites for the spheres of policitcs and business
Katarzyna Rybka-Iwańska
Anna Wojciuk
Why do countries fight for the
brightest of the brightests?
 In the era of the knowledge-based economy, higher education
becomes more important:
 As something power can draw upon (power as resource)
 As a tool of foreign policy (power as influence)
Cooperation oriented toward mutual benefits
Competition for people, competition of systems
Higher education as a part of international trade
Katarzyna Rybka-Iwańska
Anna Wojciuk
Cooperation oriented toward mutual
benefits
 Gaining prestige abroad, especially among the present or future
elites of the country foreign students come from
 Building mutual understanding between countries
 Fostering international mobility of students
 Not commercial – does not bring profits to the inviting
country/institution; often subsidised by the inviting
country/institution
 Should aim at limiting the risk of brain drain
Katarzyna Rybka-Iwańska
Anna Wojciuk
Competition for people, competition
of systems
 When one country is gaining, the other is losing precious resources
in relative terms (brain drain)
 The braindrainers usualy search for people whose real capacities
can be assessed in order to minimize the risk of investing in the
wrong individuals
 The other way: to encourage one’s own citizens who have studied
abroad to come and start working in their home country
(demographic crisis = a shrinking pool of talent)
 Non-English speaking countries face difficulties and have to
undertake special policies to be able to attract the best and
brightest
Katarzyna Rybka-Iwańska
Anna Wojciuk
Higher education as a part of
international trade
 Export of knowledge becomes a part of international trade and
higher education as a resource that produces wealth
 The host country is not in any way subsidising foreign students –
they are expected to fully cover tuition fees and the costs of living
 The inviting country makes permanent immigration and
employment difficult
Katarzyna Rybka-Iwańska
Anna Wojciuk
The Global Competitiveness Index
framework Katarzyna Rybka-Iwańska
Source: http://www3.weforum.org/docs/GCR2016-
2017/05FullReport/TheGlobalCompetitivenessReport2016-
2017_FINAL.pdf
Alumni of the Fulbright Program
 Butrus Butrus Ghali, former UN SG
 Javier Solana
 Sylvia Plath
 Umberto Eco
 Włodzimierz Cimoszewicz, former PM
 Marek Belka, former PM
 Dariusz Rosati, former MFA
 Grzegorz Kołodko, former MF
Katarzyna Rybka-Iwańska
EU Erasmus – growing mobility of students;
growing support for the EU integration?
Katarzyna Rybka-Iwańska
Source:
http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics
/erasmus-plus-facts-figures_en.pdf
EU Erasmus – growing mobility of
students; growing support for the EU
integration?
Katarzyna Rybka-Iwańska
Source:
http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics
/erasmus-plus-facts-figures_en.pdf
EU Erasmus Mundus – EU public
diplomacy towards the third countries
Katarzyna Rybka-Iwańska
Source:
http://ec.europa.eu/dgs/educa
tion_culture/repository/educati
on/library/statistics/erasmus-
plus-facts-figures_en.pdf
International education hubs in Asia
Katarzyna Rybka-Iwańska
Source:
http://wenr.wes.org/2015/07/
developing-international-
education-hubs-asia
International education hubs in Africa
and the Middle East
Katarzyna Rybka-Iwańska
Source: http://www.higher-
education-
marketing.com/blog/internati
onal-education-hubs
Shanghai List
But: there are totally 9
universities breaking into the
Top 100 list in 2016, among
which Tsinghua University
(CN), Peking University (CN),
Monash University (AU),
National University of
Singapore, Mayo Medical
School (US) and the University
of Texas M. D. Anderson
Cancer Center make their first
appearance in the Top 100.
This is also the first time for
China and Singapore to have
Top 100 universities in the
world.
Katarzyna Rybka-Iwańska
Source:
http://www.shanghairanking.com/Academic-
Ranking-of-World-Universities-2016-Press-
Release.html
Student flows – tertiary education
Katarzyna Rybka-Iwańska
Source: http://pdf.euro.savills.co.uk/residential---other/spotlight-
world-student-housing-2014.pdf
Education diplomacy – a different
perspective
 To uphold education as a human right and essential for the
realization of all other human rights  cross-cultural
communication is key in this respect
 Build consensus around the role and benefits of education in an
increasingly complex world
 Secure the responsibility of governments to provide education in
their nations
 Inform global leaders about the benefits of education
 Enlighten educators and the public about how education
contributes to peace, global security, and sustainability
 Place education at the center of the global development agenda
by bridging education to positive social, economic, health, and
environmental outcomes
Katarzyna Rybka-Iwańska
Source: http://www.educationdiplomacy.org/overview/
Malala Yousafzai
 A Pakistani activist fighting and
campaigning for education accross the
globe, especially for the access to
education for girls in the least developed
and developing countries
 The youngest laureate of the Peace
Nobel Prize (2014 – 17 yrs old), also a
laureate of the Sakharov Prize, Simone
de Beauvior Prize, the Freedom Award –
and many others
 One of the most influential people in the
world in 2013-2015 (Time magazine)
 Founded the Malala Fund
Katarzyna Rybka-Iwańska
Source: https://pl.pinterest.com/pin/381680137154029631/
https://www.youtube.com/watch?v=C3lyymTRVKw
Human Development Index
Katarzyna Rybka-Iwańska
Source: http://report.hdr.undp.org/
SDGs
The Sustainable Development Goals were introduced by the
General Assembly of the UN in 2015.
Katarzyna Rybka-Iwańska
Source:
http://www.un.org/sustainabledevelopment/sustainable-
development-goals/
Questions for discussion
 In what sense is the education key in enhancing prosperity and
security?
 How do countries compete on the international educational
market? Who are the other stakeholders?
 Is education controversial as a public diplomacy dimension?
 How can education enhance the positive image of a country and
its brand?
Katarzyna Rybka-Iwańska
Literature
‣ Wojciuk Anna, International Power Dimensions of Higher
Education in the Age of Knowledge, in: Stosunki
Międzynarodowe – International Relations, No 1, vol. 49,
Warsaw University 2014: http://www.pl.ism.uw.edu.pl/wp-
content/uploads/2013/02/SM49-14-Wojciuk.pdf
‣ 2016-2017 Global Competitiveness Report, World Economic
Forum: http://www3.weforum.org/docs/GCR2016-
2017/05FullReport/TheGlobalCompetitivenessReport2016-
2017_FINAL.pdf
‣ 2016 Human Development Index http://report.hdr.undp.org/
Katarzyna Rybka-Iwańska
Thank you very much for your
attention!
Let’s stay in touch:
https://www.linkedin.com/in/katarzyn
a-rybka-iwa%C5%84ska-08856b133/
Katarzyna Rybka-Iwańska

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Smart power. The role of education and science in public diplomacy

  • 1. Smart power. The role of education and science in public diplomacy. Katarzyna Rybka-Iwańska Course on Public Diplomacy 2017
  • 2. Why do countries fight for the brightest of the brightests?  The traditional factors building the power of states (i.e. economy and military strength) are increasingly interlinked with the level of science, R&D, technology and the level of education; examples: Banking systems require multidimensional thinking (watch The Big Short!) Building advanced helicopters, drones, tanks requires the best of the best technologies Building a modern diplomatic service requires a new, global education Katarzyna Rybka-Iwańska
  • 3. The technological revolution = the jobs revolution Katarzyna Rybka-Iwańska Source: http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
  • 4. Why do countries fight for the brightest of the brightests? MEGATRENDS: the fourth industrial – or rather technological revolution. Automatization Robots Artificial intelligence But: robots and AI will not replace everything. Processes requiring abstract, creative thinking and building various kinds of relations (mutual understanding!) will build workplaces for the best specialists in a variety of sectors. Katarzyna Rybka-Iwańska
  • 5. Why do countries fight for the brightest of the brightests?  The transition from an industry-based to a knowledge-based economy.  The increasing focus on knowledge generates new and intensifies already existing transnational interactions  Knowledge is more globalised than economy and therefore even less controllable  Institutions of higher learning produce national and international elites for the spheres of policitcs and business Katarzyna Rybka-Iwańska Anna Wojciuk
  • 6. Why do countries fight for the brightest of the brightests?  In the era of the knowledge-based economy, higher education becomes more important:  As something power can draw upon (power as resource)  As a tool of foreign policy (power as influence) Cooperation oriented toward mutual benefits Competition for people, competition of systems Higher education as a part of international trade Katarzyna Rybka-Iwańska Anna Wojciuk
  • 7. Cooperation oriented toward mutual benefits  Gaining prestige abroad, especially among the present or future elites of the country foreign students come from  Building mutual understanding between countries  Fostering international mobility of students  Not commercial – does not bring profits to the inviting country/institution; often subsidised by the inviting country/institution  Should aim at limiting the risk of brain drain Katarzyna Rybka-Iwańska Anna Wojciuk
  • 8. Competition for people, competition of systems  When one country is gaining, the other is losing precious resources in relative terms (brain drain)  The braindrainers usualy search for people whose real capacities can be assessed in order to minimize the risk of investing in the wrong individuals  The other way: to encourage one’s own citizens who have studied abroad to come and start working in their home country (demographic crisis = a shrinking pool of talent)  Non-English speaking countries face difficulties and have to undertake special policies to be able to attract the best and brightest Katarzyna Rybka-Iwańska Anna Wojciuk
  • 9. Higher education as a part of international trade  Export of knowledge becomes a part of international trade and higher education as a resource that produces wealth  The host country is not in any way subsidising foreign students – they are expected to fully cover tuition fees and the costs of living  The inviting country makes permanent immigration and employment difficult Katarzyna Rybka-Iwańska Anna Wojciuk
  • 10. The Global Competitiveness Index framework Katarzyna Rybka-Iwańska Source: http://www3.weforum.org/docs/GCR2016- 2017/05FullReport/TheGlobalCompetitivenessReport2016- 2017_FINAL.pdf
  • 11. Alumni of the Fulbright Program  Butrus Butrus Ghali, former UN SG  Javier Solana  Sylvia Plath  Umberto Eco  Włodzimierz Cimoszewicz, former PM  Marek Belka, former PM  Dariusz Rosati, former MFA  Grzegorz Kołodko, former MF Katarzyna Rybka-Iwańska
  • 12. EU Erasmus – growing mobility of students; growing support for the EU integration? Katarzyna Rybka-Iwańska Source: http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics /erasmus-plus-facts-figures_en.pdf
  • 13. EU Erasmus – growing mobility of students; growing support for the EU integration? Katarzyna Rybka-Iwańska Source: http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics /erasmus-plus-facts-figures_en.pdf
  • 14. EU Erasmus Mundus – EU public diplomacy towards the third countries Katarzyna Rybka-Iwańska Source: http://ec.europa.eu/dgs/educa tion_culture/repository/educati on/library/statistics/erasmus- plus-facts-figures_en.pdf
  • 15. International education hubs in Asia Katarzyna Rybka-Iwańska Source: http://wenr.wes.org/2015/07/ developing-international- education-hubs-asia
  • 16. International education hubs in Africa and the Middle East Katarzyna Rybka-Iwańska Source: http://www.higher- education- marketing.com/blog/internati onal-education-hubs
  • 17. Shanghai List But: there are totally 9 universities breaking into the Top 100 list in 2016, among which Tsinghua University (CN), Peking University (CN), Monash University (AU), National University of Singapore, Mayo Medical School (US) and the University of Texas M. D. Anderson Cancer Center make their first appearance in the Top 100. This is also the first time for China and Singapore to have Top 100 universities in the world. Katarzyna Rybka-Iwańska Source: http://www.shanghairanking.com/Academic- Ranking-of-World-Universities-2016-Press- Release.html
  • 18. Student flows – tertiary education Katarzyna Rybka-Iwańska Source: http://pdf.euro.savills.co.uk/residential---other/spotlight- world-student-housing-2014.pdf
  • 19. Education diplomacy – a different perspective  To uphold education as a human right and essential for the realization of all other human rights  cross-cultural communication is key in this respect  Build consensus around the role and benefits of education in an increasingly complex world  Secure the responsibility of governments to provide education in their nations  Inform global leaders about the benefits of education  Enlighten educators and the public about how education contributes to peace, global security, and sustainability  Place education at the center of the global development agenda by bridging education to positive social, economic, health, and environmental outcomes Katarzyna Rybka-Iwańska Source: http://www.educationdiplomacy.org/overview/
  • 20. Malala Yousafzai  A Pakistani activist fighting and campaigning for education accross the globe, especially for the access to education for girls in the least developed and developing countries  The youngest laureate of the Peace Nobel Prize (2014 – 17 yrs old), also a laureate of the Sakharov Prize, Simone de Beauvior Prize, the Freedom Award – and many others  One of the most influential people in the world in 2013-2015 (Time magazine)  Founded the Malala Fund Katarzyna Rybka-Iwańska Source: https://pl.pinterest.com/pin/381680137154029631/ https://www.youtube.com/watch?v=C3lyymTRVKw
  • 21. Human Development Index Katarzyna Rybka-Iwańska Source: http://report.hdr.undp.org/
  • 22. SDGs The Sustainable Development Goals were introduced by the General Assembly of the UN in 2015. Katarzyna Rybka-Iwańska Source: http://www.un.org/sustainabledevelopment/sustainable- development-goals/
  • 23. Questions for discussion  In what sense is the education key in enhancing prosperity and security?  How do countries compete on the international educational market? Who are the other stakeholders?  Is education controversial as a public diplomacy dimension?  How can education enhance the positive image of a country and its brand? Katarzyna Rybka-Iwańska
  • 24. Literature ‣ Wojciuk Anna, International Power Dimensions of Higher Education in the Age of Knowledge, in: Stosunki Międzynarodowe – International Relations, No 1, vol. 49, Warsaw University 2014: http://www.pl.ism.uw.edu.pl/wp- content/uploads/2013/02/SM49-14-Wojciuk.pdf ‣ 2016-2017 Global Competitiveness Report, World Economic Forum: http://www3.weforum.org/docs/GCR2016- 2017/05FullReport/TheGlobalCompetitivenessReport2016- 2017_FINAL.pdf ‣ 2016 Human Development Index http://report.hdr.undp.org/ Katarzyna Rybka-Iwańska
  • 25. Thank you very much for your attention! Let’s stay in touch: https://www.linkedin.com/in/katarzyn a-rybka-iwa%C5%84ska-08856b133/ Katarzyna Rybka-Iwańska