This document provides information about Katie Jackson's home staging services. She offers various home staging packages to help sell, stay, or relocate homes. Home staging involves preparing a home visually to appeal to potential buyers and make them feel like they are already living there. Statistics show that home staging can help homes sell quicker and for higher prices. The document discusses how home staging, photos, videos, and social media can benefit real estate agents by increasing sales and profits. Pricing information for DVDs, home staging consultations, and contact details are also included.
2. A bout • Katie Jackson
me • Passionate about property
styling/presentation
• Member of the Home Staging Network
• Member of APDO
• Trained with Ann Maurice,
Chanel 5’s House Doctor
3. My S ervices
1.Home staging to sell
2.Home staging to stay / Re-styling
3.Home staging for relocation
4.De-cluttering
5.Sourcing accessories
6.Photography – to help sale
7.Video – to help sale
8.Full tradesman service available
Fully insured and CRB checked
4. What is Home S taging?
Preparing your
home for sale.
15. Home staging:
Make your potential purchaser
feel as though they have just
arrived home from the moment
they walk in the door!
It’s more than having the smell of
coffee on the go!
21. S o in s imple terms home
S taging is :
•The art of dressing and preparing a property to
sell quickly and at the best price.
•To make the property appeal to the highest
number of viewers.
•The goal is to create a scene that buyers aspire to
live in.
22. FA Q’s
Q. The property has been on the market for a
long time? Or they’re getting viewings but no
offers?
One of the main reasons is poor presentation.
80% of people look online before booking a
viewing – think photo’s, think video.
Must stand out from the crowd.
23. FA Q’s
Q. What do you think viewers really think
of the property?
Buyers are unlikely to tell you the truth that
they think your home looks cluttered, smelly
or dated.
24. FA Q’s
Q. Do first impressions really count with
viewings?
You bet they do! A typical buyer usually makes
up their minds within the first 30 seconds
after stepping inside a front door whether or not
they are going to buy the property!
25. S o what does this mean to
YOU the E s tate A gent?
Sell for more money
Sell more properties
USP
MORE PROFIT
28. A visitor who watched a product video
is 85% more likely to make a purchase
than if they hadn’t.
Internet Retailer, April 2010
A recent study by Forrester showed
that video increased email click-through
rates by 200-300%.
Forrester, 2010
29. In a recent study, it was found that
eCommerce sites that display video
increased conversion by 30% and
increased average ticket sales by 13%.
L2 Specialty Retail Report, September 2010
Zappos achieved a 6-30% increase in
sales after implementing product videos
onto their website.
ReelSEO, December 2009
30. With proper optimization, video
increases the chance of a front page
Google result by 53x.
Forrester, January 2010
Visitors who view video on retail sites
stay 2 minutes longer than those who do
not.
comScore, August 2010
31. According to a survey conducted by
Forbes Insights in 2010, 65% of C-Level
and senior executives visited a vendor’s
website after viewing a video.
Forbes Insights, 2010
Marketers in the United States are
expected to spend $2.16 billion on online
video ads in 2011, that’s a 52.1%
increase from the $1.42 billion last year.
Internet Retailer, June 2011
68% of the Top 50 Internet Retailers use
video content in their websites.
Internet Retailer, July 2010
32. Google has created the
acronym ZMOT to describe
the buying process in today’s
world
34. The bottom line is:
STAGED Homes sell
QUICKER and for
MORE MONEY!
35. Review
• DVD branded with your company information
• Home Staging and how this can influence your
image
• Home Staging and how it can help your profit
margins
• Benefits of video and photo’s after staging
• How home staging, video, photo’s, QR codes,
social media tools and the internet combined
could increase the number of sellers, buyers,
36. Pricing
Branded DVD – 1 off charge £99 to include details on the
beginning and end of the video.
100 videos at £1.95 ea
More than 100 POA
Home Staging – from £40 for 1 hour phone consultation
Home Staging – from £130 – onsite consultation
37. C ontact me
07960 656 922
info@katiejacksonktj.com
www.katiejacksonktj.com
http://www.facebook.com/katiejacksonktj
http://twitter.com/katiejacksonktj
Notas del editor
To get the seller to stop seeing it as their home and start looking at it as a product that they are going to sell. This can be quite a challenge because it’s common for people to think that others will like what they like. Who here has been into a friends home and been asked to comment on the decoration and given either a false or politician’s answer, rather than say “I don’t like it” because we don’t want to offend our friends?
I’d be interested to hear your view points on how much attention is put on presentation of the property. My experience is that people seem to decide to sell, contact an estate agent and expect it to be on the market the next day and sold a week later – slight exageration but you get the idea – would I be right in this perception? Most people when selling a car understand the car has to be clean to maximise its selling potential but maximising the selling potential of a house or should I say your home is very poorly understood by most.
Do they know the most likely type of people who will buy their property
Do they know the most likely type of people who will buy their property
Do they know the most likely type of people who will buy their property
Do they know the most likely type of people who will buy their property
I’d be interested to have feedback from yourselves on how many sellers are aware of these aspects when it comes to selling their homes.
I’d be interested to have feedback from yourselves on how many sellers are aware of these aspects when it comes to selling their homes.
When videoing we will avoid – filming anything the customer wants kept private – any key security features, other than to show there is good security if relevant – We can photo / video – outstanding features Make videos with element of entertainment with sound etc
Clean car dirty car – lynx deoderant – tins of beans – supermarkets and the lighting(why is lighting so good?) The glossy magazine has images that people aspire to, but not all layouts and designs appeal to all people. So before you embark on staging your home for sale there are a few points to consider
Hello and welcome to Home Staging SOS. My name is Katie Jackson and I am a Home Stager / House Doctor. I have made this DVD especially for you because I want to share with you all that I know about property staging and making the most out of it to get it sold quickly and for more money. How do you feel when you don’t get any offers on your property or you are asked to drop the price of it by around £15,000-£20,000 to enable you to get your property sold. Absolutely gutted I would say. Its very easy for a buyer to come along and offer you less than what you know your property is worth. So what would you say if I could show you a way to get your property sold quicker and for more money. Your probably thinking right now what’s the catch how much is this going to cost or I don’t even know much about home staging. What If I told you that It will cost a fraction of the cost of what It would to reduce the price of your property to get it sold. . I have used this tried and tested method of Home Staging several times myself and for many of my client to get properties sold even in this current economic climate I have sold two properties without having to reduce the value of the them. It can be done, but it has to be done right. I’m sure by the end of this DVD you will be full of tips and ideas on how to get your property sold even in this difficult market we are all facing.
Example of 1.2 million house and the impression created
I think the results here will surprise you . . .
Home Staging is well established in the USA and Australia and Home Gain in the USA have analysed the results from home staging and even in the tough times of recession in the USA the results clearly speak for themselves. PLUS READ SOME FIGURES
Because home staging is relatively little used in the UK, no one has collated any accurate figures regarding the return on investment Whilst here in the UK not much is known about the concept of home staging and the statistics to back up the benefits of using a professional stager, a couple of well know property experts are giving it the thumbs up. Such as Right Move and Mouse Price. They are giving advice on how to improve you properties saleability by presenting it well to your prospective buyers. hilst at the moment there are no statistical data to represent the benefits of staging here in the UK, there is extensive research and statistical data provided in the US outlining the benefits of a home being staged before sale and the downside of not being staged. There are a ou Statistics show that 83% of properties staged spent less time on the market than those that had not been staged. That’s a staggering amount of properties. ASP stands for Accredited Staging Professionals
I have sold to homes in recent years and achieved my asking price on both occasions. Due to the photos of my property most of the viewers to my current property head straight for the kitchen. If a staged home achieves a better price everyone wins – the seller has more money to spend on their next property, the Estate Agent wins more commission and the tax man gets his cut too – boooo! Also if the home sells quicker more people will want to list their property with you, because you are able to sell property more quickly
We’re English – we don’t say!!
Become know as the Estate Agent to put your home with – which means more properties on your books, more single agency (with you only) and more properties sold and yet more profit . Also using video and higher quality pictures can keep prospective buyers in your online sales funnel longer – video
Did you know you can upload pictures and video and have the pictures backlink to your website listings Did you know you can do the same with Pinterest
Did you know you can upload pictures and video and have the pictures backlink to your website listings Did you know you can do the same with Pinterest http://www.youtube.com/watch?v=hzBCI13rJmA&feature=related