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Introduction
Getting to Know Each Other
Name
Something about you
Favorite movie
Expectations
What will we undergo these upcoming three weeks?
The Avengers Exercise
The Avengers Exercise
What global problem are the three
characters going to solve?
How are they going to do it in a
creative and peaceful way?
What mutual value do they
represent?
What is the name of this team?
Present to the Forum
Community Commitments





Beloved Community
How to open an account?
•Facebook
•Twitter
•Tumblr
•Gmail
Distribution of Laptop
Personal Storytelling
Example:
Personal Storytelling
Survey
How can I use social networks
effectively and responsibly?
•Working on Social Networks
•Welcome Video:
Non-Verbal Communication
Group exercise
6 groups of 5 people
You are respected.
Would you like to
communicate with me?
Let’s have some fun!!!!
Non-Verbal Communication
Debriefing about the questions:
•What is a message?
•Audience?
•Communication channels?
•Digital platform vs. others channels?
Personal Page
Personal Page
Personal Page
What is Facebook?
 Timeline
 Feeds/status/post
 Photos/videos
 Messages
 Events
 Groups
 Pages
When did it start?
2004 Harvard University
http://newsroom.fb.com/content/default.aspx?NewsAreaId=20
Key people in Facebook?
Who uses Facebook?
901 Millions people
526 Millions Daily active
What are the effects of Facebook?
What is the criticism about Facebook?
What is the criticism about Facebook?
Facebook Exercise
Choose your corner:
A friend lied to you
You took a picture of your friend at the beach
You had a bad day
You just started dating someone
A teacher gave you a bad grade
It’s your friend’s birthday
Twitter
Do you use Twitter?
Twitter has over 500 million active users!
Mediabistro.com
What is Twitter?
Twitter is an online social networking service
that enables its users to send and read
which are
text-based posts
up to 140 characters
Tweets
Spread the Chirps!
Tweet
Retweet
Hashtag (#)
Connect (@)
Linking
The Start of Twitter
http://www.youtube.com/watch?v=6byAUTPRj1k&feature=related
It was created in 2006 by Jack Dorsey.
“We came across the word ‘twitter’
and it was just perfect. The definition
was ‘a short burst of inconsequential
information,’ and ‘chirps from birds’. And
that’s exactly what the product was.”
-Jack Dorsey
Who Uses Twitter?
• Mainly older adults
• 11% of users are 12-17 years old
• Celebrities such as:
Shaq, Britney Spears, and Ashton Kutcher
• News reporters
• People from all
around the world!
Why Use Twitter?
• Report breaking news
• Educational tool in college classes
• Making TV more interactive
Oscars, Super Bowl, MTV music video awards
• Keep in touch with what friends are doing
• Company use
Twitter Criticism
• Cannot control who follows you
• User retention rate of 40%
• People post ‘useless babble’
• Sometimes experiences an outage, users see the ‘fail
whale’
Twitter Exercise
Choose your corner:
A friend lied to you
You took a picture of your friend at the beach
You had a bad day
You just started dating someone
A teacher gave you a bad grade
It’s your friend’s birthday
What is Tumblr
A site where users can create
blogs based on their interest
Text, audio, video, picture, and
links can be posted
Follow, like, and repost from
other blogs
Messages and Chat
Create a blog
Give it a name
Pick a theme
Create a post
Done
Follow other blogs
Go to “explore
tumblr”
Pick 5 category
Follow 5 blogs
within each
category
Follow everyone at
your table
Why your computers don’t have coffee holders
Reflection
Good night video
Cyberbullying
What is Cyberbullying?
Cyberbullying Exersice
Lecture / Discussion
Activity / Production
Welcome Video
•http://www.youtube.com/watch?v=vbw--PaDQp
Commercial Storytelling
Production
• 5 shots 30 sec
• Music no audio
• The client
•Roles
Script (5 ws)
•What?
•When?
• Who?
• Where?
• Why?
Type of the Shot
• C.U. (close up)
• M.S. (Medium Shot)
• L.S. (Long Shot)
L.S.
M.S.
C.U.
Type of the Shot
• C.U. Emotions
• M.S. Neutral
• L.S. Distance
Type of the Angles
• H.A. (High Angle)
• E.L. (Eye Level)
• L.A. (Low Angle)
H.A.
L.A.
E.L.
Type of the Shot
• H.A. Weakness
• E.L. Neutral
• L.A. Power
Shooting Script + Storyboard
Breakdown
•Team Members:
•Director:
•Videographer:
•Producer:
•Location: ________________________
•Shot 1 – will take ____ minutes to shoot
•Shot 2 – will take ____ minutes to shoot
•Shot 3 – will take ____ minutes to shoot
•Shot 4 – will take ____ minutes to shoot
•Shot 5 – will take ____ minutes to shoot
Get into your groups
Good luck
See you in an hour
Reflection
Good night video
http://www.youtube.com/watch?v=o
Shooting Script + Storyboard
What is it Really Saying?
Watch the commercial closely to see what it
is saying to its audience…
http://www.youtube.com/watch?v=IbbLCvUtHGo
Your Turn…
1. Get into groups
2. Watch your assigned commercial
3. Answer each question on the remote
about the commercial
4. Write your group answers on the large
poster paper
5. Plan your presentation
Presentations
One product,
many messages…
What Exactly is Media?
Media- messages communicated through visuals, language,
and/or sound that are produced for a remote (distant)
mass (group) audience using some form of technology
Examples of Media
The Remote Can be used for What?!
Your ‘Key Questions’ remote control can be used
for more than just TV!
Practice using the remote with another form of media
1. Get into groups
2. Analyze your media document
3. Answer each question on the remote about the media
document
4. Write your group answers on the large poster paper
5. Plan your presentation
Presentations
What does your media message say
about food?
Review
• Commercials are constructed
• Media takes shape in many forms
• All media forms can be analyzed
How to share personal work on
a social network group forum?
Uploading a Video
Share with your friends
•YouTube
•Facebook
•Twitter
•Tumblr
Constructive criticism
Constructive Vs. bashing
Reflection
How to comment on a friend’s post?
Video reflection
Facebook page
Homework
•Choose your favorite song
What is the the purpose
of a music video?
Use your remote control
Cee Lo Green – F**K You
http://www.youtube.com/watch?v=bKxodgpyGec
 Who is the author and what is the
purpose of the video?
 What techniques attract your attention?
 What lifestyle, values and points of
view are represented?
 How might different people interpret the
message differently?
 What is omitted?
Gwyneth Paltrow on Glee
http://www.youtube.com/watch?v=VxcSiu5m4ag
 Who is the author and what is the
purpose of the video?
 What techniques attract your attention?
 What lifestyle, values and points of
view are represented?
 How might different people interpret the
message differently?
 What is omitted?
Gwyneth Paltrow & Cee Lo Green On SNL
http://www.hulu.com/watch/207605
 Who is the author and what is the
purpose of the video?
 What techniques attract your attention?
 What lifestyle, values and points of
view are represented?
 How might different people interpret the
message differently?
 What is omitted?
Cee Lo Green & Gwyneth Paltrow
http://www.youtube.com/watch?v=UNu9kHNlTB8
 Who is the author and what is the
purpose of the video?
 What techniques attract your attention?
 What lifestyle, values and points of
view are represented?
 How might different people interpret the
message differently?
 What is omitted?
Cee Lo Green
The Muppet Show with guest Elton John
http://www.youtube.com/watch?v=lilZb_9MMHQ
Gwyneth Paltrow
http://henson-alternative.wikia.com/wiki/Stuffed_and_Unstrung
Henson-AlternativeHenson-Alternative
Camilla and the Chickens
http://www.youtube.com/watch?v=iYJo2HyaOmo
Break
 Who is the author and what is the purpose of
the video?
 What techniques attract your attention?
 What lifestyle, values and points of view are
represented?
 How might different people interpret the
message differently?
 What is omitted?
Quiz
Choose a music video you like
Break
I am …..
Pair up and Share
Vlog (Video blog)
What is the purpose of a vlog?
An example of a vlog:
http://www.youtube.com/watch?v=5RLAGxUbp-U&f
Your own Vlog
1. I am…
2. I am…
3. I am…
4. I am…
5. I am…
Recording your Vlog
10 minutes
Reflection
How to comment on a friend’s post?
Your Advertisements
Reflection
How to comment on a friend’s post?
‘I Am…’ Video Reflection
Vlog
What is a vlog?
What is the purpose of a vlog?
Expressions on Twitter
1.Choose one ‘I am…’ expression
2.Log in to Twitter
3.Post the expression on Twitter
4.Use the hash tag #FSURI2012
Comparison:
What is a Story?
Why Is This Not a Story?
Why Is This a Story?
Story Elements
Music Video Storytelling
Story Elements
Your Turn:
Tell a story through video using the
song you already selected.
1.As a group, discuss what the song is
about
2.Come up with a general plot for your
music video
3.Fill out a story board
Library Presentation
What is an Interview?
What About Video Interviews?
What can they be used for?
Why are they important?
Interview Techniques
•Questions
•Location
•Listening!
Interviewing Activity
Interviewing Activity 2
Review
• What is an interview
• Video interviews
• Interview techniques
• Practicing the interview
Welcome Video
Introduction to the exam
The material for the exam:
 20 terms
 5 questions
 Collaboration
 Reflection
20 terms
1. Facebook
2. Twitter
3. Tumblr
4. Cyberbullying
5. C.U.
6. M.S.
7. L.S.
8. Pan
9. Tilt
10.Handycam
11. Plot structure
12. Storyboard
13. Breakdown
14. Commercial
15. Music Video
16. Documentary
17. Critical questions
18. Media
19. Blog
20. Non-verbal Communication
5 questions
1.Give an example of a responsible action in
a Facebook group.
2.Analyze with 5 critical questions (remote
control) a video.
3.Explain how different commercials
represent different points of view.
4.Describe the process of video production.
5.What is the connection between a music
video and a commercial?
Collaboration
Working together to answer a question
Reflection
5 Group of 6
Group 1 - Visualization
Group 2 - Memory games
Group 3 - Creating a narrative structure
Group 4 - Creating a song, music and
lyrics
Group 5 - Peer to peer learning
10 minute Break
Teach Each Other
(80 min) Group rotation every 20 minutes
Wrap up
Good luck video
Welcome Video
Critique
• Warm feedback
• Cold feedback
How was the course?
Share Your Discussion
Analyzing Facebook group posting
How to sustain the group and contact
Share in the large forum
Wrap up
What will we undergo these upcoming three weeks?

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