The document discusses using APIs and add-ons in Google Sheets to automate SEO reporting and make it more efficient. It provides examples of using APIs and custom functions to import data from tools like Google Analytics and run checks on web page performance. Integrating these tools into spreadsheets can save time by automating reports and schedules instead of manually compiling various reports from different SEO tools.

1. Kim Dewe
@kimdewe

2. A non-technical SEO Manager
#BrightonSEO @kimdewe

3. A non-technical SEO Manager
...but a technical sounding
job description
#BrightonSEO @kimdewe

4. SEO Manager + too many Reports
#BrightonSEO @kimdewe

5. SEO Manager + too many Reports
= time wasted
#BrightonSEO @kimdewe

6. Traffic reports
#BrightonSEO @kimdewe

7. Keyword reports
#BrightonSEO @kimdewe

8. Backlink reports
#BrightonSEO @kimdewe

11. You’re wasting time.
#BrightonSEO @kimdewe

12. A solution?
#BrightonSEO @kimdewe

13. #BrightonSEO @kimdewe
ManipulateClean
Collaborate

14. A solution?
#BrightonSEO @kimdewe
+ add-ons
Built-in functions
Custom functions

15. A solution?
#BrightonSEO @kimdewe
+ APIs
+ add-ons
Built-in functions
Custom functions

16. Application Programming
Interface
#BrightonSEO @kimdewe

17. #BrightonSEO @kimdewe
Call

18. #BrightonSEO @kimdewe
Response

19. Most tools you use have an API
#BrightonSEO @kimdewe

20. #BrightonSEO @kimdewe

21. But.. most API’s are
protected. This makes
things more difficult.
#BrightonSEO @kimdewe

22. {JSON}
#BrightonSEO @kimdewe
<XML>
.CSV

23. #BrightonSEO @kimdewe

24. #BrightonSEO @kimdewe

28. #BrightonSEO @kimdewe

29. #BrightonSEO @kimdewe

30. Search Analytics Add-On
Create new report
#BrightonSEO @kimdewe

31. Search Analytics
Add-on
Configure report and
request data
#BrightonSEO @kimdewe

33. #BrightonSEO @kimdewe
Automate
your
report

34. Content ‘Reoptimisation’
example
#BrightonSEO @kimdewe

35. #BrightonSEO @kimdewe
=ImportXML(“URL”, "//title/text()")

36. #BrightonSEO @kimdewe
=if((search(“Query”,”Title Tag”)),"YES")

38. Google Analytics Add-on
Create new report
#BrightonSEO @kimdewe

39. Google Analytics Add-on
Configure report
#BrightonSEO @kimdewe

40. Google Analytics Add-on
Check your configuration
#BrightonSEO @kimdewe

41. Google Analytics Add-on
Run report
#BrightonSEO @kimdewe

43. Google Analytics Add-on
Schedule reports
#BrightonSEO @kimdewe

44. Google Analytics Add-on
Save schedule
#BrightonSEO @kimdewe

45. Custom Dimensions
= hyper-charged reports
#BrightonSEO @kimdewe

46. Google Sheets Add-Ons
= efficient
#BrightonSEO @kimdewe

47. Straight API calls
#BrightonSEO @kimdewe

48. =importdata
#BrightonSEO @kimdewe

49. #BrightonSEO @kimdewe

50. The
“Who’s linking to us?”
report
#BrightonSEO @kimdewe

51. #BrightonSEO @kimdewe

52. #BrightonSEO @kimdewe

55. Straight API calls
= efficient
#BrightonSEO @kimdewe

56. Custom functions
#BrightonSEO @kimdewe

57. Using the Script Editor in
Google Sheets
#BrightonSEO @kimdewe

58. Find scripts!
Don’t reinvent the
wheel
#BrightonSEO @kimdewe

59. #BrightonSEO @kimdewe
Source

60. Visit console.developers.google.com
and create a project
#BrightonSEO @kimdewe

61. #BrightonSEO @kimdewe
Enable the PageSpeed Insights API

62. #BrightonSEO @kimdewe
Create credentials (API Key!)

63. #BrightonSEO @kimdewe
Edit your script! (thanks Cagri Sarigoz)
Source

64. =checkAll
#BrightonSEO @kimdewe

65. #BrightonSEO @kimdewe
Paste your script into Script Editor

66. #BrightonSEO @kimdewe
Run!

67. #BrightonSEO @kimdewe
Now use your function
=checkAll template source

68. #BrightonSEO @kimdewe
Now use your function
=checkAll(URL) template source

69. #BrightonSEO @kimdewe
Triggers

70. Custom functions
= efficient
#BrightonSEO @kimdewe

71. #BrightonSEO @kimdewe
+ APIs

72. #BrightonSEO @kimdewe
+ APIs
+ add-ons

73. #BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata

74. #BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=checkAll

75. #BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=importxml, =if & =split
=checkAll

76. What’s next?
#BrightonSEO @kimdewe

77. visit kimdewe.com
#BrightonSEO @kimdewe
Useful Google Sheets formulas
Custom functions scripts