1. Big Data Analytical
Platform
Translating Data to Insight
Marc Epner
Regional Director
Midwest
February 2014

3. Data Has A Shelf Life
V
A
L
U
E
Now
Later
TIME

4. Data Becomes Insight
Operations
Marketing
Retail
Finance
Operations
Marketing
Manufacturing
I.T.
Marketing
Financial
Services
Finance
Operations
Finance
Operations
I.T.
Marketing
Healthcare
I.T.
Finance
I.T.

5. Innovative client solutions
TiVo Research & Analytics 40 TBs of data used to perform complex media analytics, cross‐correlating data
from over 22 sources with set‐top box data to allow advertisers, networks and agencies to analyze the
ROI of creative campaigns while they are still in flight, enabling self‐service reporting for business users
The VivaKi Nerve Center provides social media and other analytics for campaign monitoring and near
real‐time advertising effectiveness. This enables agencies in the Publicis Global Network to provide
deep‐dive analytics into TBs of data in seconds
AIMIA provides self‐service customer loyalty analysis on over 24 billion transactions that are live in‐
memory full volumes of POS data. Retailers, Customer Packaged Goods companies and other service
providers, provide merchandise managers with “train‐of‐thought” analysis to better target customers.
CWT earned a competitive advantage by providing real‐time alerts and valuation of travel policy
breaches, as well as providing security messaging to end users. It improved corporate sales by adding
travel cost evaluation and reporting as function of CWT’s main travel booking offer to clients.
Major Auto
Manufacturer
Major
Retailer
A large manufacturer leverages Kognitio for complex correlations of volumes of data on permutations
considered by prospective customers. By using Customer Journey Analytics, the company enables
their Design Management Team to make smarter decision on stock, learning about customer
preferences in real‐time.
A major retailer uses the Kognitio solution to accelerate their Teradata Enterprise Data Warehouse.
Forecasting demand /store replenishment is the 1st of multiple initiatives. Before Kognitio, queries
were taking in excess of 5 hours, with many reports timing out. After Kognitio, 100% of queries
execute in minutes.

6. Analytical Platform Reference Architecture

7. Does In-Memory = In Memory?
Is It
Built For Performance
Is It
OR
Improved Performance
Row-Based (Train of Thought)
Columnar (Pre-Defined Queries)
Loading Performance – Fast
Loading Performance – Slow
MPP Shared Nothing; Use Everything
Various
Execute 3rd Party Scripts Embedded In
SQL - Leveraging MPP
External Scripts Not MPP
Commodity Servers
Proprietary Servers
Minimal Data Management
Complex Indexing/Partitioning

8. What our customers say
“Kognitio demonstrates absolutely jaw-dropping
performance and is backed up by real IT professionals with
a passion for what they do and how they do it. They blew
the socks off the competition in the POC, delivered the
appliance ahead of schedule and have been an absolute
joy to work from start to finish. When Kognitio hands back
the answer before we've thought of the question, we'll be
satisfied. Until then we remain ecstatic.”
- Fiachra Woodman, IT Director, AIMIA.

9. connect
www.kognitio.com
NA: +1 855 KOGNITIO
EMEA: +44 1344 300 770
linkedin.com/companies/kognitio
twitter.com/kognitio
tinyurl.com/kognitio
youtube.com/kognitio
Today’s slides available at: www.slideshare.net/kognitio
THANK YOU!
Follow @kognitio and look for #AnalyticsNews
Marc Epner
(312) 317-6769
marc.epner@kognitio.com