1. Social Spending:
What’s it Worth?

2. Is Content Really
King?

3. By the Numbers
18-29 year-olds still make up
the highest usage rates on all
social media networks
Facebook Twitter Instagram
1.35 billion
284 million
MAU
MAU
200 million
MAU
$2.96 billion
spent on ads
$320 million
spend on ads
$100 million on
ads (potential)
~42.1 min/mo ~17.1 min/mo ~21.2 min/mo

4. Facebook
Pay-to-Play?
Facebook's average price per ad
jumped by 274% YoY while the social
network served up 56% fewer ad
impressions than a year ago.
Organic Wins
QUALITY CONTENT
will form a stronger
relationship and higher
brand awareness with
consumers than ads

5. Facebook
Monopoly?
Small business aren’t able to keep up
with increasing ad prices, and see better
results driving sales when advertising
elsewhere
However, Facebook pages with a
smaller fan base still higher reach
than large brand pages

6. Twitter
What to Promote? 1. What is your objective?
2. Who is your target audience?
3. How are you going to measure
your success?
Promoted tweets and promoted accounts are a self service type of advertising similar to
Google Adwords and Facebook Ads while promoted trends run at $200k

7. Twitter
FREE Twitter Cards
LEAD GENERATION WEBSITE BASIC & IMAGE APP
Ads.Twitter.com

8. Mobile
“The time spent on desktop by consumers is
at 40% and dropping, while time spent on
mobile devices is around 60% and growing.”
–AdAge

9. Instagram
Advertising Success?
• Taco Bell reported 29-
point lift in brand recall
• Chobani reported a 22-
point lift in brand recall

10. Make the most of your $$
Where should you advertise?