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Ungagged - Busting Google's Blackbox 2017

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Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site.

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Ungagged - Busting Google's Blackbox 2017

  1. 1. @schachin Kristine Schachinger Busting Google’s Black Box 2017 Navigating Google Algorithms in a Post-Update World Kristine@SitesWithoutWalls.com
  2. 2. @schachin Kristine Schachinger Long Ago & Kind of Far Away There Were the Days of M.C. (maybe not that long)
  3. 3. @schachin Kristine Schachinger In the Age of MC, there was this guy. He liked to do dinosaur impressions. No really.
  4. 4. @schachin Kristine Schachinger Matt Cutts.
  5. 5. @schachin Kristine Schachinger Some saw Matt like this …
  6. 6. @schachin Kristine Schachinger From Matt’s Blog https://www.mattcutts.com/images/matt-cutts-jack3.jpg
  7. 7. @schachin Kristine Schachinger
  8. 8. @schachin Kristine Schachinger And others like this …
  9. 9. @schachin Kristine Schachinger
  10. 10. @schachin Kristine Schachinger
  11. 11. @schachin Kristine Schachinger But either way…
  12. 12. @schachin Kristine Schachinger People listened to what Matt said …
  13. 13. @schachin Kristine Schachinger Because he knew a lot.
  14. 14. @schachin Kristine Schachinger And shared a lot!
  15. 15. @schachin Kristine Schachinger Some called it information … Some called it disinformation …
  16. 16. @schachin Kristine Schachinger But … You still listened.
  17. 17. @schachin Kristine Schachinger Because some days …
  18. 18. @schachin Kristine Schachinger Zzzzzz …
  19. 19. @schachin Kristine Schachinger
  20. 20. @schachin Kristine Schachinger You woke up to this …
  21. 21. @schachin Kristine Schachinger And did this …
  22. 22. @schachin Kristine Schachinger
  23. 23. @schachin Kristine Schachinger (@#*(@#*()##!!!! (@#*(@#*()##!!!! (@#*(@#*()##!!!! %#@!!!! %#@!!!! And said this… Google*@#$&*#$&#*
  24. 24. @schachin Kristine Schachinger In the Age of MC, you would go to Google Blog, Matt’s blog or straight to Twitter to read the tweets…
  25. 25. @schachin Kristine Schachinger WAS THERE AN UPDATE???!!!
  26. 26. @schachin Kristine Schachinger WHAT DID MATT SAY????
  27. 27. @schachin Kristine Schachinger
  28. 28. @schachin Kristine Schachinger But that was then …
  29. 29. @schachin Kristine Schachinger
  30. 30. @schachin Kristine Schachinger Matt Cutts said “Bye Felicia”… ok he didn’t really say that… outloud
  31. 31. @schachin Kristine Schachinger
  32. 32. @schachin Kristine Schachinger So he probably did …
  33. 33. @schachin Kristine Schachinger
  34. 34. @schachin Kristine Schachinger So… what now?
  35. 35. @schachin Kristine Schachinger
  36. 36. @schachin Kristine Schachinger
  37. 37. @schachin Kristine Schachinger NEW GOOGLE SPOKESPEOPLE Gary Illyes (@methode) & John Mueller (@johnmu)
  38. 38. @schachin Kristine Schachinger “I only high-five with my neck in impossible positions.” real Gary Illyes quote image: http://golocalinteractive.com/wp-content/uploads/HighFive.jpg GARY JOHN
  39. 39. @schachin Kristine Schachinger But they don’t play the same role …
  40. 40. @schachin Kristine Schachinger AND … Google no longer announces updates on algos like Panda and Penguin because they have been “rolled up” into the main algorithm(s) SHHHHHH…. We are NINJA now!
  41. 41. @schachin Kristine Schachinger I’M REAL TIME! I am NOT RealTime, but I roll when IWANNA!
  42. 42. @schachin Kristine Schachinger We We are all FRED now …
  43. 43. @schachin Kristine Schachinger And gone are the 200 ranking factors… actually been gone a long, long time
  44. 44. @schachin Kristine Schachinger So when this happens …
  45. 45. @schachin Kristine Schachinger
  46. 46. @schachin Kristine Schachinger
  47. 47. @schachin Kristine Schachinger Where do we start?
  48. 48. @schachin Kristine Schachinger Google in a (MOSTLY) Post-Update World
  49. 49. @schachin Kristine Schachinger
  50. 50. @schachin Kristine Schachinger Distance from "Perfect”* how close or far are we to the points of the algorithms. *Term coined by Portent
  51. 51. @schachin Kristine Schachinger Know Your Algorithms.
  52. 52. @schachin Kristine Schachinger What algos could be affecting the site? • Penguin (core) • Panda (c0re) • Phantom now Fred (updates) • Page Layout Algorithm (updates) • Interstitials • And going forward they are all Fred’s Process of deductive reasoning! NOTE there are the core algos, there are others. Main Algorithms
  53. 53. @schachin Kristine Schachinger What algos could be affecting the site? • Internal (on-page, technical, etc) • Algo(s): Panda, Phantom (Fred), Penguin, Page Layout, Interstitial • External (links, citations, etc) • Algo(s): Penguin • Third Party (advertising etc) • Algo(s): Panda, Phantom (Fred) Process of deductive reasoning! NOTE there are the core algos, there are others. Algorithms
  54. 54. @schachin Kristine Schachinger Penguin
  55. 55. @schachin Kristine Schachinger Know Your Algorithms. Penguin.
  56. 56. @schachin Kristine Schachinger Algorithms - Penguin
  57. 57. @schachin Kristine Schachinger Penguin 2.0-3.x was angry! Algorithms - Penguin
  58. 58. @schachin Kristine Schachinger It knocked sites out … Algorithms - Penguin
  59. 59. @schachin Kristine Schachinger Algorithms - Penguin
  60. 60. @schachin Kristine Schachinger Algorithms – Penguin “Real-Time”
  61. 61. @schachin Kristine Schachinger Penguin 4.0 (Real-time) Rollout: Approximately September 23, 2016 It also rolled out in several phases completing these rollouts the second week of October. If you never recovered, it would have happened by now. Summary: This update was the first in more than 2 years. However, the new version of Penguin is very different from the old in there is no whole site website demotion, just granular links devaluation. In addition the links are being evaluated in “real time” and so changes to link profiles will be assessed quickly. Algorithms - Penguin
  62. 62. @schachin Kristine Schachinger Focus: Mostly links, but also other Web Spam Factors. TopTakeaways. • Confirmed by Google • Updates are in “real time” (not the instant they occur, but they are assessed rapidly) Sites are no longer demoted in search, links are devalued. Links are devalued? This means their value (passed Page Rank) to the site is removed from the site’s scoring. In the past, the entire site was demoted in the SERPs. This is no longer the case. Algorithms - Penguin
  63. 63. @schachin Kristine Schachinger When you recover from a Penguin update, make sure you submitted a proper disavow and have also “acquired” replacement links. Without replacing the lost link values the site could be free of Penguin, but appear to be still demoted. Algorithms - Penguin
  64. 64. @schachin Kristine Schachinger Devaluations are much more granular • Query Set • Page Level • Section Level • NOT Site Level This makes them harder to detect as their will be a slower decline in smaller sections of the site, rather than a distinct fall-off cliff as in previous rollouts. Also “real-time” application. Algorithms - Penguin
  65. 65. @schachin Kristine Schachinger Cliff vs. Slope Algorithms - Penguin
  66. 66. @schachin Kristine Schachinger Off-Site Devaluations Devaluations can affect you if they hit other sites. If the sites that link to you have their links devalued, then that link juice cannot be passed. Algorithms - Penguin
  67. 67. @schachin Kristine Schachinger Disavows? According to Google, yes you should still use a disavow, but only if you have a manual action. (They “lie” ) I don’t know you! Algorithms - Penguin
  68. 68. @schachin Kristine Schachinger Link Free for All? Manual Actions have taken over for Penguin Devaluations, but Google experiments on those thresholds. Algorithms - Penguin
  69. 69. @schachin Kristine Schachinger According to Google. No machine learning in Penguin, no AI. Algorithms - Penguin
  70. 70. @schachin Kristine Schachinger Know Your Algorithms. Panda.
  71. 71. @schachin Kristine Schachinger Panda
  72. 72. @schachin Kristine Schachinger KEEP in MIND Panda Rollouts were no longer announced after 4th Quarter 2015! Rolls out around every 3 months. (per Gary Illyes) First Rollout was in 2016 Likely Feb 27th/28th through the first week in March. Can be confused with Phantom, though results are similar. Algorithms - Panda
  73. 73. @schachin Kristine Schachinger Panda focuses on content quality MOSTLY also some site quality items. Algorithms - Panda
  74. 74. @schachin Kristine Schachinger What is Panda content quality? • No “thin” Content • Length DOES matter = Time, Effort, Amount • Exceptions do exist length does not ALWAYS = “THIN” • Be careful of Duplicate Content • Make sure you have proper canonicals • No Duplicate Penalty, but there is a filter! • Make sure your titles/descriptions are unique Algorithms - Panda
  75. 75. @schachin Kristine Schachinger •Content Clarity •Content Specificity (RELEVANCE) •Content Length •Blogs 350-550 << These are arbitrary, BUT they are good guides •Articles 750-950+ << These are arbitrary, BUT they are good guides ESPECIALLY for sites that deal with news, information, or education (Entertainment especially gossip is an exception) Note: Query Deserves Freshness (QDF) does not matter for all sites. Algorithms - Panda
  76. 76. @schachin Kristine Schachinger What else?
  77. 77. @schachin Kristine Schachinger •ContentTechnical • Grammar / Spelling / Readability •Site Architecture • Confirmed by John Mueller February 2017. •Advertisements • Too many ads on a site can cause devaluations •Site LoadTime • EspeciallyTime to First Byte (TFB) • Needs to be under .80ms for best results Algorithms - Panda
  78. 78. @schachin Kristine Schachinger
  79. 79. @schachin Kristine Schachinger now …FRED There’s noWilma
  80. 80. @schachin Kristine Schachinger Know Your Algorithms. Was Phantom. Then FRED. NOW All Updates are FRED.
  81. 81. @schachin Kristine Schachinger Quality Update (Phantom) “Panda Plus” witha wider quality focus including UI/X Summary: Google update that affected sites with low quality indicators. Focus: Low Quality Pages TopTakeaways. • Not typically confirmed by Google • Can change focus – kind of a catch-all of quality algos • Have to look for other indicators • Overlaps Panda in some areas • Affects Organic SERPs Algorithms – Phantom now FRED
  82. 82. @schachin Kristine Schachinger Phantom Quality Update Issues (that are most likely Phantom) • Appears to focus on items such as • Aggressive Ad Placements • Content • Crawl Issues • Deception (ads, affiliate links, etc.) • Thin Content • Bad UI/X • Interstitials Algorithms – Phantom now Fred
  83. 83. @schachin Kristine Schachinger
  84. 84. @schachin Kristine Schachinger Only confirmed once. Now ALL UPDATES are called “Fred”.
  85. 85. @schachin Kristine Schachingerhttps://twitter.com/methode/status/842653030784876544
  86. 86. @schachin Kristine Schachinger Fred was supposed to be a joke.
  87. 87. @schachin Kristine Schachingerhttps://twitter.com/methode/status/842653030784876544
  88. 88. @schachin Kristine Schachingerhttps://twitter.com/methode/status/842653030784876544
  89. 89. @schachin Kristine Schachinger Very similar to Panda, but BIGGER
  90. 90. @schachin Kristine Schachinger How do you know which is which?
  91. 91. @schachin Kristine Schachinger
  92. 92. @schachin Kristine Schachinger You don’t need to! It doesn’t matter.
  93. 93. @schachin Kristine Schachinger Know what is in the algo(s). Then attack your site “Distance from Perfect”
  94. 94. @schachin Kristine Schachinger Distance from "Perfect”! GOOD DFP = FUTURE PROOFING!
  95. 95. @schachin Kristine Schachinger Where can you find the answers to “Fred” issues?
  96. 96. @schachin Kristine Schachinger Where can you find the answers to “Fred” issues?
  97. 97. @schachin Kristine Schachinger
  98. 98. @schachin Kristine Schachinger Webmaster Guidelines are "FRED” (kind of) https://support.google.com/webmasters/answer/35769?hl=en
  99. 99. @schachin Kristine Schachinger Ads & Interstitials.
  100. 100. @schachin Kristine Schachinger As of January 2017 Sites with Disruptive Interstitials will be devalued!
  101. 101. @schachin Kristine Schachinger Maybe… so far roll out has been weak.
  102. 102. @schachin Kristine Schachingerhttp://www.thesempost.com/updated-google-quality-rater-guidelines-eat/ Ads & Interstitials
  103. 103. @schachin Kristine Schachinger Interstitials THAT ARE Affected • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. • Displaying a standalone interstitial that the user has to dismiss before accessing the main content. • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inclined underneath the fold. http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252 Ads & Interstitials
  104. 104. @schachin Kristine Schachingerhttp://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252 Ads & Interstitials
  105. 105. @schachin Kristine Schachinger Interstitials NOT Affected Those types are: • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification. • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall. • Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space. Ads & Interstitials
  106. 106. @schachin Kristine Schachingerhttp://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252 Ads & Interstitials
  107. 107. @schachin Kristine Schachinger Applies to First Click from SERPS ONLY!
  108. 108. @schachin Kristine Schachinger Distance from Perfect.
  109. 109. @schachin Kristine Schachinger Distance from "Perfect”* how close or far are we to the points of the algorithms. *Term coined by Portent
  110. 110. @schachin Kristine Schachinger RECOVERY, FUTURE PROOFING, SEO = All the Same it’s DFP
  111. 111. @schachin Kristine Schachinger According to Google Content + Links = Top Two Ranking Factors Third is RankBrain …
  112. 112. @schachin Kristine Schachinger Rank Brain
  113. 113. @schachin Kristine Schachinger Rank Brain is used for Unknown Queries.
  114. 114. @schachin Kristine Schachinger Only algorithm that uses AI on the live results
  115. 115. @schachin Kristine Schachinger This is Rank Brain
  116. 116. @schachin Kristine Schachinger
  117. 117. @schachin Kristine Schachinger Google is confused …
  118. 118. @schachin Kristine Schachinger Rank Brain. Google does not use NLP (Natural Language Processing)
  119. 119. @schachin Kristine Schachinger Rank Brain Uses Users Clicks to Help It Understand Query Intent.
  120. 120. @schachin Kristine Schachinger Rank Brain Uses Entities & Known Relationships Person, Place, Thing = Noun = Entities. Nouns or Persons/Places/People/Things are what we call entities. Entities are known to Google and their meaning is defined in the databases Google references.
  121. 121. @schachin Kristine Schachinger Rank Brain Uses Entities & Known Relationships There is no optimizing for Rank Brain and why would you want to? Rank Brain Queries = Query (User) Intent to SERPs = weak association. Bringing irrelevant or weak traffic.
  122. 122. @schachin Kristine Schachinger But… but… I wannnnnnnaaaaa!
  123. 123. @schachin Kristine Schachinger (Gary Illyes)
  124. 124. @schachin Kristine Schachinger Just write in natural and conversational language.
  125. 125. @schachin Kristine Schachinger Distance from Perfect.
  126. 126. @schachin Kristine Schachinger Technical. Not Just Make-Up.
  127. 127. @schachin Kristine Schachinger
  128. 128. @schachin Kristine Schachinger Content & Links are the top two ranking factors, but will add technical here as the 2.5th
  129. 129. @schachin Kristine Schachinger Technical Can Do This!Technical Can Do This!
  130. 130. @schachin Kristine Schachinger What are we looking at?
  131. 131. @schachin Kristine Schachinger •Http vs. Https •Robots •Sitemaps •Canonicals •Redirects & 404s •Architecture •Navigation •SchemaTagging Technical
  132. 132. @schachin Kristine Schachinger • Http vs. Https • Do the pages have mixed status? • If pages moved to https, did the URLs change everywhere? CDN?Tag Manager? Analytics? • Are the pages redirected? • Use the Aleyda Solis checklist for https migration • Robots • Sitemaps • Canonicals • Redirects & 404s • Architecture • Navigation • SchemaTagging TechnicalTechnical
  133. 133. @schachin Kristine Schachinger Technical SEO Audit – The Basics • Http vs. Https • Robots.txt • Can it be crawled? If not, googlebot goes away! • Is it written correctly? (test it) • Are you using it when they should be using no-index? • Robots.txt blocks the page crawl, but not the URL indexing • Are you blocking CSS &/or JS? • Must unblock!This can cause a site demotion. • Sitemaps • Canonicals • Redirects & 404s • Architecture • Navigation • SchemaTagging TechnicalTechnical
  134. 134. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Do you have one? • Is it written correctly? (test it) • Check their sitemaps for • Limits • Types (video, image, page, news < different XML) • Index Sitemaps (use them!) • TIP Google does not use priority or date modifiers • Canonicals • Redirects & 404s • Architecture • Navigation • SchemaTagging Technical
  135. 135. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Canonicals • Do you have them on the site? • Are they written correctly? • Do they follow the rules for writing canonicals? • Redirects & 404s • Architecture • Navigation • SchemaTagging Technical
  136. 136. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Canonicals • Redirects & 404s • Are they using 302 or 301? • Google says they don’t care, but … • How many 404s? Are you bleeding links? Should they be 410? • When redirecting links from removed pages topical matches are a MUST or the links passed could lose value • Architecture • Navigation • SchemaTagging Technical
  137. 137. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Canonicals • Redirects & 404s • Architecture • Is the structure vertical or horizontal? • TIP Google prefers wide and flat over deep and tall • Are you giving Google a proper content outline? • Think 10th grade English Class • Are you specific, certain and clear? • Navigation • SchemaTagging Technical
  138. 138. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Canonicals • Redirects & 404s • Architecture • Navigation • Are you using proper navigation? • Are you constructing a contextual view of your site? • Are you throwing in the kitchen sink? • TIP Users can only process 5-8 piece of information at a time • Going to be even more important in mobile first indexing. • SchemaTagging Technical
  139. 139. @schachin Kristine Schachinger • Http vs. Https • Robots.txt • Sitemaps • Canonicals • Redirects & 404s • Architecture • Navigation • SchemaTagging • Just do it! Really. Microdata is Google preferred. • TIP Any data point can be used in the KG without copyright violation. • Check Google Search Console for mark-up validity. • Make sure to add to your mobile site for mobile first! Technical
  140. 140. @schachin Kristine Schachinger What else?
  141. 141. @schachin Kristine Schachinger
  142. 142. @schachin Kristine Schachinger Speed.
  143. 143. @schachin Kristine Schachinger Speed…. You know fast…. Like really fast…
  144. 144. @schachin Kristine Schachinger HOW DO WETEST FAST? WebpageTest.org and of course Google Pagespeed Insights Also there is information in Google Analytics. Page Speed
  145. 145. @schachin Kristine Schachinger
  146. 146. @schachin Kristine Schachinger
  147. 147. @schachin Kristine Schachinger And Google …
  148. 148. @schachin Kristine Schachinger You want an 85 min – 90+ is bestPage Speed – Score over 85
  149. 149. @schachin Kristine Schachinger Mobile Algorithm.
  150. 150. @schachin Kristine Schachinger Mobile First Indexing
  151. 151. @schachin Kristine Schachinger THIS CHANGES EVERYTHING! Kind of …
  152. 152. @schachin Kristine Schachinger
  153. 153. @schachin Kristine Schachinger Mobile First Indexing
  154. 154. @schachin Kristine Schachinger Mobile First Indexing
  155. 155. @schachin Kristine Schachinger Mobile Site is a Must! Best to use responsive NOT M.
  156. 156. @schachin Kristine Schachinger A MUST! Mobile. Do. It.
  157. 157. @schachin Kristine Schachinger https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html Mobile First Indexing
  158. 158. @schachin Kristine Schachinger Mobile First Indexing • One Index • Mobile Crawler will be used for all sites • Mobile Content will be used for ranking • Mobile SERPs • Desktop SERPs • AMP NOT a factor in mobile first indexing https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html Mobile First Indexing
  159. 159. @schachin Kristine Schachinger Content you want to rank for MUST be in your mobile site https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html Mobile First Indexing
  160. 160. @schachin Kristine Schachinger If you do not have the content on your mobile site, the site cannot be found for it even in desktop. This means they will rely more heavily on sitemaps to find content. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html Mobile First Indexing
  161. 161. @schachin Kristine Schachinger Mobile First Indexing SiteTypes • If you have a mobile m. site • Make sure to verify this site in Google Search console • If you have a responsive site • No changes needed • If you have AMP+ Desktop, but NO MOBILE • You will be evaluated on your desktop content, but mobile friendly boost • If you have AMP ONLY • You will be evaluated on AMP site. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html http://www.thesempost.com/details-googles-mobile-first-indexing-change/ Mobile First Indexing
  162. 162. @schachin Kristine Schachinger UI Hidden Content. Unlike Desktop, content hidden in accordions and tabs will not be devalued in mobile first indexing. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html http://www.thesempost.com/details-googles-mobile-first-indexing-change/ Mobile First Indexing
  163. 163. @schachin Kristine Schachinger Schema. If you removed schema in mobile, it must be added back to your mobile site to get into the snippets. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html http://www.thesempost.com/details-googles-mobile-first-indexing-change/ Mobile First Indexing
  164. 164. @schachin Kristine Schachinger Links. Links will be handled by either the site being responsive (no changes needed) OR if you have an m. your canonical will allow Google to combine the value of both your desktop and mobile links. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html http://www.thesempost.com/details-googles-mobile-first-indexing-change/ Mobile First Indexing
  165. 165. @schachin Kristine Schachinger Mobile First Indexing
  166. 166. @schachin Kristine Schachinger Distance from "Perfect”* how close or far are we to the points of the algorithms. *Term coined by Portent
  167. 167. @schachin Kristine Schachinger So what’s the secret?
  168. 168. @schachin Kristine Schachinger Everything you need to know? It’s in the Google Quality Raters Guide (and the Webmaster Guidelines) https://static.googleusercontent.com/media/www.google.com/en//inside search/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  169. 169. @schachin Kristine Schachinger
  170. 170. @schachin Kristine Schachinger Winning in the end = doing more than your competitor
  171. 171. @schachin Kristine Schachinger
  172. 172. @schachin Kristine Schachinger • Panguin http://barracuda.digital/panguin-tool/ • WebPageTest.org • Page Speed Insights (Google) https://developers.google.com/speed/pagespeed/insights/ • Screaming Frog http://www.screamingfrog.co.uk/seo-spider/user-guide/configuration/ • Deep Crawl https://www.deepcrawl.com/ • Google Webmaster Guidelines https://support.google.com/webmasters/answer/35769?hl=en • Google Search Console Help https://support.google.com/webmasters/?hl=en#topic=3309469 • Aleyda Solis http(s) Migration http://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-Google-docs/ Resources
  173. 173. @schachin Kristine Schachinger Busting Google’s Black Box Navigating Google Algorithms in a Post-Update World Kristine@SitesWithoutWalls.com

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