Presentation eng 2020 Nguyen Trong Quy

1. Better PresentationBetter Presentation

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Purpose of this course
1. I would like you to understand that the
presentation is not just a skill, but the way of
thinking. And you are required to change your
way of thinking.
2. In order for you to improve your presentation,
you should keep on considering and following
the basic rules
3. Ability to develop presentation can be applied to
any kind of communication. You should obtain
ability as your fundamental ability

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What is Presentation
Presentation is made to convince audience and make
appropriate decisions or actions.
 Audience needs to know
the goal and benefit
In order for audience to make
decisions or actions…
 Audience needs to
understand what to do
 Audience needs to have
reason to do
 Defining goal and benefit
from audience stand point
But, the difficulties in…
 Defines what to do of
Audiences
 Define reasons for audience
to take actions
Express you idea and Convince the other are totally different
You need 180 degree change of your way of thinking

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What is good presentation
Like you were the doctor of the company, you need to
fully inform the patient.
The most important goal of informed consent is that the patient have an opportunity
to be an informed participant in his health care decisions. It is generally accepted that
complete informed consent includes a discussion of the following elements:
1. The nature of the decision/procedure
2. Reasonable alternatives to the proposed intervention
3. The relevant risks, benefits, and uncertainties related to each alternative
4. Assessment of patient understanding
5. The acceptance of the intervention by the patient
University of Washington School of Medicine
Can you believe the doctor who…
 Only tells the result
 Uses much of technical words
 Explains too much but never tells exact solution
What information do you expect from the doctor ?
 Name and nature of disease, bad effects to be caused by
disease, root cause, alternatives to cure and
recommendation, preventive behavior changes etc..

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Exercise
What I should have for lunch today?

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Analytical,
Professional,
Sophisticated
Steps toward better presentation
Presentation Ability
Ambiguityofdecision
Convincible
Presentation
Professional
Presentation
Insightful
Presentation
Applying basic rules
of presentation
Applying
thinking abilities
Applying creative
original idea
Simple,
Easy to understand,
well structured
Creative,
Advanced,
Meaningful

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Basic Rules of Presentation
Convincible
Presentation
Professional
Presentation
Insightful
Presentation
PreparationDevelopmentDelivering
 Use Paper
 Define goal of presentation
 Clarify the message
 Develop simple scenario
 Structure the content
 Let the fact talk
 Conclusion first
 One sheet, One message
 Crystallize the message
 Not to read, but to look
 Alignment, Font, 3/5/7,
Asymmetric
 Let audience find the answer
 Face up, Eye contact, Gesture,
Voice tone, Skin ship
 Posing, Questioning
 Activities and Games
 Being Confident
 Abstract Thinking
Identify the true nature
 Framework Thinking
Define the universe
 Logical Thinking
Structure your idea
 Strategic Thinking
Start from hypothesis
 Creative Thinking
Think from nothing
 SHITEN
What to look
 SHIZA
From where to look
 KIRIKUCHI
How to look
Always from audience point of view

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The way to develop your ability
 Write, Write, Write
Number of presentation is equal to the ability you
developed
 Look and Learn
Learn from other’s presentation
 Read Books
Usual professionals read 1 book in a month.
If you don’t read book, knowledge difference will
become 120 volume of books in 10 years

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Use Paper
PowerPoint is the tool to describe idea, not to invent
idea.
You shouldn’t start working with PowerPoint at least until you will
have finish defining following items
1. Who is the audience?
2. What are the expectations of
audience?
3. What is the goal of the meeting ?
4. What is the key message of your
presentation?
5. What is the presentation scenario?
6. What is the presentation structure?
7. What information do you need to
support messages

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Define Goal of Presentation
Depending on expected decision or action, presentation
will differ.
 Proposal to customer
(Purchasing decision)
Examples of Decisions/Actions Examples of required information
 Current situation and Issue
 Value Proposition
 Value realization plan (5W2H)
 Why GMLVN
 Status Reporting
(Necessity of support)
 Current status
(Variance between target and actual)
 Analysis of variance
 Other risks and issues
 Actions to be taken to variance
 Updated target
 Idea Presentation
(Apply or Not)
 General description and value
 Source of value with detailed
explanation of idea
 Required skills and ability
 The way to implement idea

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Clarify the Message
Good message will create compassion of customer
No-good examples of message
 “My idea is as follows”
This is not a message and customer
won’t be able to understand your idea
until they will finish reading all the
sentences
 “This is excellent idea”
Even if you believe it’s the best, you
won’t be able to convince customer, if
you don’t think for customer’s
benefit
 “From the data…, then…,
if…, because…”
Shorter message is the better.
Message shouldn’t be more than 3
lines.
“Vietnam raised interest rates from Monday in
a move that aims to tackle double-digit
inflation by strengthening the dong, the local
currency, putting money into banks and
reducing credit growth.
The State Bank of Vietnam increased its base
rate to 12 percent from 8.75 percent, and
allowed commercial banks to offer depositors
rates of up to 150 percent of the benchmark
rate, or 18 percent.”
What is the Question from investor?
“Do not Invest but Save in the bank”

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Develop Simple Scenario
Good presentation will be understood just by reading
messages
How do you present the issue of “Documents are left on the desk”?
1. Describe the problem happened
Documents used are left on the public
space
2. Describe the immediate action taken
Picked up documents and brought
those back to shelf
3. Understand the situation
Documents, tools and glasses are often
left at the space where it was used
4. Analyze the root cause
People are often leave things until it
will become bothersome
5. Preventive actions to be taken
Maintain check list for tools
Re-train people to get things back

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Requirement
Comparison
Recommendation
Requirement
Comparison
Recommendation
Requirement
Comparison
Recommendation
Requirement
Comparison
Recommendation
Structure the Content
Logically structured content enables audience to
understand whole picture easily.
To make a decision to order polo, what information do you need ?
I want to
order Polo
How much
is the price?
What is the
quality?
How soon it
will be
delivered?
How is the
durability?
Are
material
safety ?
Requirement
Comparison
Recommendation

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Let the Fact Talk
In God we trust. All others must bring data.
Prove your message by showing the fact
Difficulty to obtain
Reliability
The fact we
Thought
The fact we
Heard
The fact we
Saw

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Conclusion First
Way of presentation is opposite to the way of thinking
Way of Thinking Way of Presentation
Time for dinner
But, it’s raining…
And, I’m not so hungry
I have small things to
eat at home
So, I decided to stay at
home
It was raining…
I was not so hungry
I had small things to
eat at home
I ate dinner at home
last night, because

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One Sheet, One Message
Slides which don’t have any message are meaningless
slides.
Before and During
developing the
presentation, you
need to ask yourself
“What is the
message?”
 When you can’t find the message…
Ask yourself , what question is to be
answered by this slide?
 When you find more than 2 messages…
Separate slides into number of messages
while keeping the story simple
 When you still can’t find messages…
You would better to reconsider the necessity
of the slide

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Crystallize the Message
All the greatest persons makes people move by simple
words
Understandable Level
Crystallization of the message is eternal and artistic work
Convincible Level
Emotional Level “Independence” “Freedom” “Happiness”
"My only desire is that all of our Party and people,
closely united in struggle, construct a peaceful,
unified, independent, democratic and prosperous,
and make a valiant contribution to the world
Revolution."
"Nothing is more valuable than independence
and freedom."
"It is better to sacrifice everything than to live in
slavery!"

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Not to Read, But to Look
Good illustration has more power than the words
Describe things in easy to memorize
PDCA ("Plan-Do-Check-Act") is an
iterative four-step problem-solving
process typically used in quality
control.
Describe things in structural way
A value chain is a chain of activities.
Products pass through all activities of the
chain in order and at each activity the
product gains some value. The chain of
activities gives the products more added
value than the sum of added values of all
activities.

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Alignment, Font, 3/5/7, Asymmetric
There also be a manner in developing presentation
Alignment
•Task A
• Task B
•Task C
• Task D
•Task E
• Task A
• Task B
• Task C
• Task D
• Task E
Font
• Task A
• Task B
• Task C
• Task D
• Task E
• Task A
• Task B
• Task C
• Task D
• Task E
Magic # 3/5/7
4 rules
• Task B
• Task C
• Task D
• Task E
3 Points
• Task B
• Task C
• Task D
Asymmetric

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Let Audience Find the Answer
Recent training business calls lecturer as facilitator
Traditional Training
Trainer
Teach
Trainee
Learn
Modern Training
Facilitator
Navigate
Participants
Think
 People learn from experience rather than listening
 Knowledge is only a tool, application of tool generates value
 Developing ability of way to learn

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Face up, Eye Contact etc…
Supportive attitude encourages participants will to learn
 Distance
 Heights
 Angle

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Posing and Questioning
Consultant’s role is to make good questions to customer
How you will reply to the question, “What time is it?” from the
customer
 Answer exact time
Better to hire when the issue is clear
 Ask, “What time do you want me to say ?”
Better to hire when the issue has to be examined
 Ask, “Why do you ask me the time ?”
Better to hire when the issue is not clear

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Activity & Games
People can concentrate on lecture only 20-40 minutes
Cycle time ball game
Teamwork, Improvement
Project Management
Look at the sum game
Change
Change 3 things
Change
9 dot game
Out of box thinking
Picaso game
Communication
Stand on square game
Out of box thinking
Find the number
Standard
Birth date game
Listen to the other
Who wants this?
Take action
Watch game
Sense of issue

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Being Confident
Be Confident!!
You know better than the others.
Otherwise, You shouldn’t