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Growing Customer Engagement Using Social Media, Email, and Mobile

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Kyle Lacy
Kyle Lacy

The changing world of social media, mobile, and email marketing in this concise presentation given at the Pittsburgh AMA chapter.

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77% Prefer… Email for Promotional Msg ExactTarget SFF #14: The 2012 Channel Preference Survey
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile
Growing Customer Engagement Using Social Media, Email, and Mobile

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Growing Customer Engagement Using Social Media, Email, and Mobile

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  • 35. 77% Prefer… Email for Promotional Msg ExactTarget SFF #14: The 2012 Channel Preference Survey

Notas del editor

  1. How many people watch mad men?Typical of a generation but a type of marketer at the time
  2. How many people watch mad men?Typical of a generation but a type of marketer at the time
  3. How many people watch mad men?Typical of a generation but a type of marketer at the time
  4. Take any major sports team or major brand… Tom’s Shoes, Charity Water. There is no question where you achieve the ripple in the pond effect of “viral marketing”.. Somebody who has liked your company has shared your content OH HEY here is a company… I have no idea what they do.. I’m going to Like their page.. Spend copious amounts of time surfing. We like on Facebook… what we like in the real world. Facebook liking is a trailing indicator of a relationship not a leading indicator of a relationship
  5. Recent study. Email continues to be highly viable as a promotional vehicle for brands. Especially in offers and discounts. If you would like to get messages from friends and family > social media. Which makes complete sense. Notice that SMS is also moving up the list.
  6. Jason Miller at Pei Wei does a great job of innovating when it comes to mobile and social marketing. In October, he ran a cross-channel voting program for the “Diner Selects” initiativeAllowed consumers to vote in-store, online and on social networksHe saw a unique pattern of votes for text voters vs. social votersThe real-time-ness of the votes prompted more votes
  7. Landing page for Caramel Chicken BOBO Offer sign-up and Email Subscription
  8. Email sign-up form
  9. Email sign-up form