Moments Matter - The Technology Trends Changing Consumer Behavior

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Presentation given at an evening event in Kansas City in December. Moments Matter is the idea that technology, experiences, employees, digital properties, and devices are all apart of the brand experiences. It is up to us as marketers to build the technology and data management systems to help deliver a cohesive experience to the brand.

Marketing Empresariales Tecnología

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1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

ExactTarget sent over 1
Billion digital messages
on Cyber Monday

Many of our retail clients
experienced mobile open
rates exceeding 80%

Two types :

1. Guided Selling
2. EGOnomics

The new world of marketing:

1. Empathy
2. Perspective Taking

Two types :

1. Empathy
2. Perspective Taking

David Walmsley
Head of Multichannel
Marks & Spencer

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If Marketing is Your Game How Often Do You Practice? Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event. More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network. This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation. In this session, attendees will learn how to: • Select an app that meets the goals of their event • Inspire attendees to utilize the app • Create ROI from the app by engaging exhibitors and sponsors • Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps

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Moments Matter - The Technology Trends Changing Consumer Behavior

2. What’s Next?

3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back

4. What’s Next?

5. What’s Now?

6. Ginni Rometty CEO, IBM

7. one. Moments Matter

10.

11. Accenture

12. two. Consumer Mobility

13.

14.

15. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group

16.

17.