LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations. With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way. This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.

1. LHBS INSPIRATION-SNAPSHOT
MAY 2015

2. This presentation includes some of the most inspiring signs in
the area of marketing, product and service innovation.
All signs are out of our Inspiration-Hub, a digital platform that
tracks changes in people, markets and technology to bring
customized insights and inspiration to your organization.
LHBS Inspiration-Snapshot

3. LHBS is an unconventional strategy firm that helps its clients to solve
two of the most fundamental questions in business:
About LHBS
Understand Today Shape Tomorrow
How are customer
needs & expectations
evolving?
How can companies
create value for
customers and benefit
from it?

4. MARKETING INNOVATION

5.
Lego Tells Young Girls How To Look Pretty
Should toy brands be allowed to give girls aged 5 beauty advice?
Lego Club magazine is an official magazine for Lego that features Lego products, comics, games and building challenges. Much criticism has been directed already at
the brand that strongly divides their toys according to the gender of the child— space rockets are for boys, while pink princesses are for girls. Now, the newest issue
of the US magazine includes beauty tips for its young readers. The promotional page for Lego Friends, which is aimed at girls aged 5 to 12, features the character
Emma advising how to get the right hair cut. “You, yes YOU are beautiful, but if you’re ready to change up your look, read on for some tips and tricks on how to get
the best haircut for the shape of your face,” it says. The page also includes tips for the next hair salon trip and how to properly blow dry hair on your own at home—
advice that many parents believe should not be directed towards girls this age, and even more so, not by toy company.
*
Source:
Lego
Magazine

6.
Feet Mag
For the launch of its new footcare products, Hansaplast has released "Feet Mag," a magazine designed to be "the first magazine you read with your
feet."
Feet Mag, unsurprisingly, is all about feet. From foot fashion to foot health, the magazine covers everything foot-related imaginable (even unimaginable topics such
as "foot society" and "foot art" and "foot horoscope"). The magazine was designed especially to be read from far away, with large print and heavier, texturized paper
that is easier to be turned with the toes.
*
Source:
Hansaplast
Magazine

7.
Dutch Designers for KLM
Airlines are tapping into their local heritage to enrich customers' experience.
In order to move from generic in-flight experiences and add a storytelling layer, airlines are increasingly partnering with established designers. Embracing the mix of
modern and classical Dutch design, KLM is collaborating with well-known local designers like Victor&Rolf (to design amenity bags), Marcel Wanders (tableware) and
Hella Jongerius (seat & interior design). On long-haul flights in Economy class, KLM is introducing the ‘Tasty Blue’— a new catering experience, which will be based on
a ‘set table’ concept. The packaging will be improved to look more appealing, with different colors, textures and hidden proverbs decorating the tableware. KLM will
also set the table for their fliers. In addition, the airline will start providing Economy passengers with ‘amenity kits’, with a bottle of water, nuts, eye mask, earplugs,
toothbrush and a cold towel designed by Voctor&Rolf.
*
Source:
Designers
for
KLM

8.
Heineken GPS-Bottles
Heineken's "Bottles with a Mission" campaign uses GPS-integrated bottles to lure people through Amsterdam back where the bottles came from:
the Heineken Experience brewery.
The bottles were placed randomly around to city. The bottles activated once they were picked up, as the cap lit up and the bottles vibrated and the cap flashed a red
light to let those who found them realize that the bottles were trying to lead them somewhere. The destination turned out to be the Heineken Experience brewery,
where a party was waiting. The campaign was designed to activate the Amsterdam residents, as well as tourists, who are not yet part of the one million visitors per
year that the famed brewery receives. The navigation capabilities were made possible thanks to technology commonly found in smartphones, such as an
accelerometer, GPS, and a vibration motor– not to mention a flashing, rotating cap that led the way.
*
Source:
The
Bo<le
With
A
Mission

9.
Benefit's Bold is Beautiful Project
Benefit Cosmetics has launched its first global philanthropy program, pledging to donate profits to charities for cancer patients and victims of
abuse.
Benefit will be donating 100 percent of its future profits from its brow wax services to a cancer charity, Look Good Feel Better, and Refuge, which supports women
and children who are the victims of domestic violence. The launch comes with a campaign to raise awareness for the initiative through TV and radio presenter Sarah-
Jane Crawford. The campaign will begin with a fundraising walk in Central London, where participants will be given beauty 'touch-ups' courtesy of Benefit.
*
Source:
Benefit
Blog

10.
Acne Brand Releases Mini Series on Instagram
Benzac, an acne brand, is releasing a teen drama series ‘The Benzacs’ on Instagram.
The ongoing mini-video series is a salute to high-school classics such as Mean Girls or Pretty in Pink. It unfolds on Instagram with new episodes added every day over
a 3-week period and supported with series of images. The plot line focuses on four teens that are not in the cool kids club- but really want to be. The first episode of
The Benzacs was introduced on YouTube a month before the campaign and garnered 1 million views.
*
Source:
The
Benzacs
on
Instagram

11.
Nike Food Truck
For the Nike Women's 10km Run, the brand is launching a food truck campaign encouraging fans to eat the healthiest foods, and asking them to run
for them instead of paying with money.
The food truck will be parked in some of Berlin's best places for street food, but people who wish to eat there will have to pay not with money but with kilometers.
Those who wish to eat will have to show their smartphones with how much they have recently run, as measured by their fitness trackers, in order to get served from
Nike's ultra-healthy selection of raw food: smoothies, granola, chia pudding, wraps, and more. A menu board will be displayed at each market labeling the "prices" in
kilometers.
*
Source:
Nike
Food
Truck

12.
Amazon First Editorial Content
Amazon started testing third-party editorial content on its homepage with travel gear reviews aiming to prove a deeper level of recommendations
for the products they sell.
The partnership was announced on Twitter, where Amazon said that it is experimenting with running editorial content on their website and Wirecutter would be the
first test to explore the possibilities. Wirecutter is an independent review site to help people decide what to buy. Their thorough process starts with reading
everything they can about the product, from Amazon to formal reviews by professionals in the field, and is followed by applying research from their own team of
experts. The Wirecutter editorial on Amazon includes an exhaustive list of items that are necessary for travel- all the recommendations come from Wirecutter
research rather than Amazon suggestion. Both sides said that there are possibilities for further cooperation although it is unclear whether it will be a full-scale and
long-term partnership.
*
Source:
Amazon
&
The
Wirecu<er

13. PRODUCT INNOVATION

14.
Pulse-responsive Smart Playlist
HeartbeatsMUSIC, a new app concept for the Apple Watch, links the watch's pulse sensor and embedded microphone to Beats Music service to
automatically create playlists based on the user's pulse.
With the new concept for Apple Watch and Beats Music, the sensors inside the Apple Watch will measure various metrics from a user's workout and relay the
information to the app. The app keeps track of the user's pulse-rate, and notices when there is a change. When the pulse rapidly increases, the app activates the
Apple Watch's built-in microphone and if music is playing nearby, it will detect the song, in a similar way to music discovery services like Shazam. After time, the app
is able to guess the user's preferences and add relevant songs to the list. So when the user is next working out, the app will aggregate these songs into a playlist fit for
the occasion.

15.
Ben & Jerry's Launching Beer
The ice cream company is partnering with New Belgium Brewery to release a beer in the autumn of 2015.
The first beer (it is unsure whether there will be more) will be called ‘Salted Caramel Brownie Brown Ale” and will contain 6.3 percent alcohol. Ben & Jerry’s also
partnered with organisation called “Protect Our Winters” which helps to fight the effects of climate change on mountains and part of the profit from beer sales will
be donated to the organisation.
*
Source:
New
Belgium
Brewery

16.
G-Star Turns Plastic Ocean Waste Into Denim
Raw for the Oceans is a new collaborative project from G-Star that retrieves plastic from oceans and transforms it into denim.
The amount of plastic waste in the ocean is reaching a tipping point with some saying that we are entering "the plastic age." G-Star is aiming to start a positive
movement and help the environment by recycling what they find in the ocean into their new collection. The Raw collection is designed by the musician Pharrell
Williams (in partnership with Bionic Yarn, for which Williams serves as Creative Director). The launch is supported with "The Plastic Age"— a documentary produced
by I-D magazine that shows the dangers of the plastic in our oceans and demonstrates the process of turning waste into yarn and clothes.
*
Source:
Raw
For
the
Oceans
CollecLon

17.
SnowShoe Stamps Unlock Mobile Content
A startup called SnowShoe has developed technology that allows smartphone users to touch a piece of plastic embedded with information onto
their phones in order to unlock content.
The SnowShoe stamp was originally developed as a way to authenticate digital coupons outside the store's point-of-sale system. SnowShoe realized this technology
could do much more. With a 3D-printed piece of plastic that is a mix of conductive and non-conductive materials. The connectivity of a SnowShoe stamp works
without a battery, power, circuitry, NFC, antenna, or Bluetooth. Instead, it connects via the unique shape of the conductive plastic that communicates to a phone's
screen. The SnowShoe is something like a physical QR code, with the difference that the stamp communicates through the touch sensor rather than through the
camera– enabling the phone to access information through the web browser without a native app installed. In a word, SnowShoe will let webpages themselves
interact with physical objects.
*
Source:
SnowShoe
Stamp

18.
Nikon Gives Its Blessing To Selfie Sticks
Nikon has become the first major traditional camera manufacturer to acknowledge the selfie stick, as it releases its own, the N-MP001.
Nikon's new selfie stick has been designed to work with its latest line of Coolpix point-and-shoot digital cameras, giving selfie-takers Nikon's high quality engineering
(and of course, branding) to the trendy new accessory. When collapsed, the Nikon stick is 7.28 inches in length, and when fully extended, it is 28.54 inches in length,
weighing less than half a pound.
*
Source:
Nikon
N-­‐MP001

19.
Joe Boxer's Inactivity Tracker
Amid the activity tracker craze, Kmart's Joe Boxer has launched an activity tracker suitable for the pajama brand: one that tracks (and rewards)
inactivity.
Like FitBit and the other activity trackers on the market, the Joe Boxer Inactivity tracker connects to the user's smartphone. But this one rewards the user for his or
her laziness, what the app calls "Chill Time," allowing the user to reach levels such as "Couch Commander," "Cryogenic," and "You Rock!" The limited edition device is
given out as a free gift with purchase of Joe Boxer products at New York's Astor Place Kmart. The device also is being promoted with the hashtag #chillhard. Kmart
has produced a #chillhard video the 2015 Joe Boxer Lounger Games, a spoof on a sporting match where 2 men sit in recliners dressed in Joe Boxer and do very little,
while a parodic commentator narrates their (in)activity for 60 minutes.
*
Source:
Kmart
Joe
Boxer
InacLvity
Tracker

20. SERVICE INNOVATION

21.
The Monocle Travel Guide Series
Monocle has partnered with German publisher Gestalten to launch a travel guide series, beginning with New York and London.
Monocle differs from other travel guides as it is focusing exclusively on print– ignoring digital– which means that the books are intended to be visually-rich objects,
with full color pages that each contain multiple images from the magazine's network of photographers and illustrators. The books are slim, coming in at 148 pages,
and are organized by interest, such as restaurants, shops, and cultural attractions, rather than neighborhoods. They will also contain essays about the cities which
will span beyond the normal walking tour to cover architecture and design. While the series premieres with editions for London and New York, other cities
are forthcoming: Hong Kong and Tokyo will follow in July.
*
Source:
Monocle
Travel
Guides

22.
Vodafone Sends Portable Network to Nepal
Following the earthquake in April, Vodafone assists Nepal in relief efforts by sending a portable network device.
The 7.8 magnitude earthquake that struck on 25 April has devastated large part of the country. Killing over 8,000 people and damaging many more households, it
has also wrecked the local infrastructure like communications networks thus harming the progress of aid relief. To enable civilians to contact their relatives and aid
workers to speed up processes, the network carrier’ philanthropic organization Vodafone Foundation has dispatched a team of volunteers equipped with ‘network in
a backpack’. Instant Network Mini is a 11kg portable system that can connect 5 mobiles within a 100 meters radius to local telecom networks and send text
messages with emergency information to people in more remote areas. Vodafone will also assist local networks operators in re-establishing their communications.
*
Source:
Vodafone
FoundaLon
team
deployed
to
Nepal

23.
Supermarket Powered Only With Own Food Waste
Sainsbury’s becomes the first UK supermarket that is entirely powered with energy created from its own food waste.
The superstore in Staffordshire is connected with a 1.5km cable with the nearby anaerobic digestion facility that provides a constant supply of renewable electricity.
Food that has not been sold and is still edible is given to charities, some is turned into animal feed and the rest is sent to the facility to be converted into energy in a
fairly straightforward process. When the food waste arrives at Biffa, it is first broken down into bio-methane gas, which is then used to generate electricity. The by-
product of the process is sent to farmers to be used as a fertilizer making the process even more sustainable.
*
Source:
Sainsbury's
&
Biffa
Partnership

24.
Flight Search Engine For Long-Distance Couples
Seeusoon is a destination matcher for people planning trips from different cities of departures: long-distance couples, expats or groups of friends
living in another countries.
After entering the desired travel group (couple, group or solo) and the origin cities of travelers, the website will display different destinations, sorted by price. The
recommended destinations will vary: single, group and couple travellers will receive different locations relevant to their interests. Seeusoon has partnered with
Skyscanner, making the booking process easy and fast.
*
Source:
h<p://www.seeusoon.io/

25.
Iceland's Human Search Engine
Iceland's new human search engine–"Ask Guðmundur"– provides a personable way of educating tourists about the island's hidden secrets.
Seven Icelanders named Guðmundur (male) or Guðmunda (female)– one of the most popular names in the small nation– have volunteered across the country to help
tourists looking for an authentic Icelandic experience. Representing each of Iceland's seven regions, the human search engines will offer their knowledge of local
treasures via Inspired by Iceland's social media accounts.
*
Source:
Inspired
by
Iceland
(Facebook)

26.
Travel Butler App
Travel Butler is an app that can plan the entire trip for you: from restaurants you should visit, packing list for the current weather, sightseeing and
car booking.
Ideal for those who leave planning their trips to the last minute, it is a very useful all-in-one travel app. It lets you personalise your packing by setting the default
items for future travels. The packing list includes several categories: clothing, documents, electronics, essentials and sports. The recommendations for restaurants
are powered by foursquare- adding an established value to the app.
*
Source:
Travel
Butler

27. • How your organization can track relevant business and innovation
opportunities?
• How other industries and companies affect your customer needs?
• How insights & inspiration be can easily accessed and shared
within your organization to fuel innovation?
Please feel free to visit inspiration-hub.com or get in touch with
Fabiola Lewandowska at fl@lhbs.com.
If you would like to learn more about:

28. THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany