LHBS Snapshot August 2015

Inspiration
August 2015
LHBS Snapshot Series:

ABOUT
LHBS.
We are an unconventional strategy ﬁrm that helps clients better
understand today and successfully shape tomorrow. LHBS has
extensive experience & expertise in business development, brand
building and customer experience. The ﬁrm works across all major
industries for clients from the FT Global 500, German Mittelstand
and fast growing startups.
Ž

http://www.lhbs.com

This presentation includes some of the most interesting insights and
inspiration from three following areas: business development, brand
building & customer experience.
All signs come straight out of our Inspiration-Hub, a digital platform
that tracks changes in people, markets and technology to bring
customized insights and inspiration to your organization.
LHBS Snapshot

Amazon Launches Its Own
Product Hunt
With its new Launchpad service, the retailer wants to be the go-to
platform for emerging products.
Amazon aims its new Launchpad service at the start-up community as it
showcases start-up products while providing the makers with marketing
and distribution support. Start-up products featured in the store so far
include the some 200 products, with Amazon taking care of order
fulﬁllment and customer service for start-ups. The service works with 25
accelerators, crowd-funding platforms, and venture capital ﬁrms to give a
dedicated storefront for innovative new products from emerging brands.
*
Source:
Amazon
Press
Release

Carlsberg Releases Beer-
Infused Grooming Products
For Men
Copenhagen's Carlsberg Laboratory introduced a line of grooming
products for men that is made from Carlsberg beer, as well as a host
of organic ingredients.
The project is a partnership between the beer manufacturer's lab and
Danish cosmetics company Urtegaarden. It has located the proteins, fibres
and vitamins found in beer that are beneficial to the skin, and therefore
each product contains half a litre of Carlsberg premium beer. The beer is
first frozen with liquid nitrogen and then crushed into powder form. It is
then introduced into the mix of other more traditional skin-friendly
ingredients in the limited edition line of Beer Beauty products.
*
Source:
Carlsberg
Beer
Beauty

IKEA Tests New Retail Format
To Get Closer To Customers
IKEA is to test a new retail format to make the store more
accessible to customers in the UK.
The company is introducing Order and Collection Points to make shopping
easier and more convenient for customers, especially those who live a long
distance away. There will be different Order and Collection Point formats in
selected markets, and each will provide an opportunity gather data about
how u customers who live in these areas want to shop with IKEA.
Customers will also have the opportunity to touch and test the product
range, as well as being able to collect orders made both online and in-store.
The Order and Collection Point will also include a café and will have a
limited range of products that customers can take home the very same day.
*
Source:
h:p://www.ikea.com/gb/en/about_ikea/newsitem/order-‐collecDon-‐points

Robot Sales Start to
Consumers, Hoping to
Encourage Adoption
SoftBank Corp. will sell its humanoid robot will sell for 198,000 yen
($1,600), hoping to encourage widespread adoption of the robotic
technology.
SoftBank's Pepper Robot is capable of human-like body language, featuring
more than 20 motors and highly articulated arms. The 1.2 meter humanoid
dances, makes jokes and judges human emotions based on expressions. The
company is betting that the robot’s friendly physical appearance will attract
app developers and make improvements to Pepper’s emotion engine. The
robot maintains a map of emotional responses ranging from excitement to
fear and uses external inputs such as lighting levels and interaction with
people to adjust its state.
*
Source:
SoEBank
Press
Release

The World's First Wirelessly
Charging Monitor
Samsung has released the the ﬁrst monitor with an integrated
wireless charging function for mobile devices.
The monitor, the SE370, which comes in 23.6-inch and 27-inch sizes, has
two functions: displaying content and charging your smartphone. The
intention of the feature is to declutter work areas by doing away with
unnecessary cables and ports needed to charge mobile devices and works
through the Qi wireless charging standard. The concept works as You need
a dedicated area to get that juice. A monitor is perfect for this because it’s
always plugged in and, let’s face it, it’s not going anywhere. The SE370 also
has an “eye-saver mode” that reduces the harmful effects of blue light on
viewers’ eyes and associated eye strain. It does this by “monitoring and
optimizing picture quality to match speciﬁc environmental settings.”
*
Source:
Samsung

Streetwear Brand Develops
Neurostimulation Device for
Millennials
Hyped Millennial fashion label Mishka has released its take on the
Fisher Wallace Stimulator: a portable cranial electrotherapy
stimulation device that can treat anxiety, depression and insomnia.
The home treatment kit comes in the streetwear brands's typical hipster-
friendly design, emblazoned with bloodshot eyeballs, bolts of lightning and
clashing neon colors. The device, however, has veritable scientiﬁc
effectiveness, and has been developed by neurostimulation company Fisher
Wallace. Neurostimulation has been prescribed by thousands of board-
certiﬁed psychiatrists, often used alongside drug therapy and prescriptions.
It works through delivering gentle electrical impulses to stimulate the
brain's production of serotonin, endorphins, and other necessary
neurochemicals. The collaboration between the brand and the scientists can
be self-administered; it costs USD 599 but must be purchased only by
licensed heathcare practitioners.
*
Source:
Mishka

Smart Tech to Protect Country
With Highest Skin Cancer
Rates
To help protect people from the sun in Australia, a new project has
created the “ReApply Reminder”– a smart sunscreen bottle and
mobile app.
The system is designed to save lives by proactively reminding people when
to re-apply their sunscreen. The app works through integrated by Bluetooth
technology that resides in the lid of the sunscreen which syncs with the
mobile app. The app then automatically triggers the ReApply Reminder
countdown from the moment a user applies sunscreen. An algorithm then
works out how long the reminder duration should be by processing the live
weather, location and UV Index Rating.
*
Source:
h:p://www.reapplyreminder.com/#noDﬁcaDons

Vodafone Simplifies Top-ups
with QR Codes
The UK carrier has partnered with mobile payments firm PowaTag
so pay-as-you-go customers can top up their balances with just a
quick scan of a QR code.
Vodafone customers must simply install Powatag for Android or iOS and
link a payment method, then find a Vodafone compatible QR code, which
have been placed at on posters at the Vodafone outlets across the UK, as
well as retail locations such as Argos, Tesco, Co-Op, Asda, Sainsbury's and
more.Vodafone puts it: "topping up really just got that easy." The QR service
adds another convenient, valuable touchpoint for topping up, along with
other easy options such as online, through the Vodafone app, over the
phone or at cash points.
*
Source:
Vodaphone
Blog

Vice Media Courts Women
with New Channel
The edgy, male-driven media company is launching Broadly, its first
female-focused channel, covering a variety of topics including
politics, culture, lifestyle, sex and fashion.
Among the various programming that will air on the new female-focused
channel, the launch series include Ovary Action, which explores
reproductive health and fertility; Broadly Meets, an interview series (which
features Rose McGowan in the first episode); and the fashion-focused Style
and Error. Future series will include Gangs, which explores how women all
over the world band together over common interests; and Samburu: Land of
No Men, about an all-female tribe in Kenya that was formed after local
women were abandoned by their community. Broadly's publisher Shanon
Kelley said in a press release: "The same principals Vice applies to its
storytelling will also apply to everything Broadly will do – we're telling
original stories you can't find anywhere else, in the same voice and tone as
that of our audience."
*
Source:
Vice

Google and Nest Customer
Surveys
The Google partnership with Nest makes the big data approachable.
The Customer Surveys are a product from Google that lets a customized
survey to be sent to customers across a certain region and demographics.
The businesses pay only for the surveys that have been answered. Using the
surveys is not only allowing to draw conclusions about certain behavior but
it give actual answers from real consumers. It can show how products are
ﬁtting in and around the daily lives of customers and assist in improvements
or designing a new product.
*
Source:
Google
Consumer
Surveys
YouTube

Asos and Google Play
Soundtrack Your Summer
A joint project by ASOS and Google Play now pairs fashion items
with a soundtrack of summer jams.
The summery music is provided Google Play’s radio; the songs are matched
to the fashion trends that deﬁne the summer scene. Soundtrack Your
Summer is an interactive style guide that displays ASOS products that look
good together and are directly linked to the Play radio station. There are
guides for both women and men, and are organized by four different
summer themes: Festival Season, Pool Party, Roof Party and Labor Day
Weekend.
*
Source:
Asos

Room Mate Takes Free Hotel
Wi-Fi To A New Level: The
Whole City
Room Mate Hotels, the Spanish hotel chain, has become the first
ever hotelier to offer free Wi-Fi for its guests not just for use in the
hotel, but everywhere in the city.
Back in 2005, Room Mate was the first chain to offer free Wi-Fi in Spain. Ten
years later, the hotel has taken this offer to the next level, offering guests a
free, high-speed, portable Wi-Fi router that they can use all over the city
where their hotel is located. The router can connect up to five devices to the
wi-fi and can be operated all over the city. This service is being rolled out to
each of the brand's hotels: Miami and New York, Amsterdam, Mexico DF,
Florence, Istanbul and all of its 11 locations in Spain. The President and
Founder of Room Mate Hotels, Kike Sarasola, explained the move: "One of
the major problems when traveling was precisely the lack of connection and
high roaming charges. With WiMate we are offering customers an essential
service and a new concept of travel."
*
Source:
Room
Mate
Hotels

Binge-Watchers' Brainwaves
Power a Netflix Promotional
Symphony
Netflix used the brainwaves of a bunch of binge-watching strangers
to promote its sci-fi show Sense8.
To promote the show, which is about people with mysterious telepathic
connections, Netflix connected eight people through EEG sensors to
produce the Sense8 Brainwave Symphony. The EEG sensors recorded
brainwaves of the viewers, which were then used to compose a piece of
original music. To get the brainwaves that were truly reflective of the
Sense8, the participants watched excerpts from the show and were exposed
to various stimuli, like light, sound, graphics, and even scent. The stranger's
brainwaves worked in common, so much that brainwaves were shared by
the rest of the group. The track is now available on Spotify.
*
Source:
Sense8
-‐
Brainwave
Symphony
-‐
NeQlix

Recycled Shoes Use Plastic
Trash From the Ocean
adidas is turning ocean trash into recycled materials for running
shoes and apparel.
The recycling initiative is part of meeting the adidas group’s sustainability
goals and to educate consumers about the dire situation the ocean is in due
to plastic. To mark the gravity of the occasion, the design concept was
unveiled at a United Nations climate change event in New York. The
sneaker's sole is made of sustainable cushioning, but the upper portion of
the shoe is made from materials reclaimed from illegal deep-sea fishing nets
and other waste pulled from the ocean by the Sea Shepherd Conservation
Society. A spokeswoman for Adidas told The Huffington Post the shoe is not
for sale, but more like a conceptual call to arms: “This is not a plan, this is an
action,” she said. “We did this to show what we are capable of doing when
we all put our heads together.” The apparel manufacturer did however
confirm that they will be incorporating recycled plastic into their shoes by
early next year.
*
Source:
Huffington
Post

McFlurry Dispensing Billboard
Combats High Summer Temps
McDonald’s Netherlands gave out free McFlurries through an
outdoor billboard created and installed in the Dam Square that lets
passersby find some relief from the heat.
McDonald’s was giving away the McFlurries when the temperature should
reach 38.6 degrees Celsius. As soon as it did, the billboard opened up,
allowing pedestrians to grab their own empty cup of McFlurry (out of a total
of 100 McFlurry cups with each cup having its own designated flavor).
Though an awesome idea, McDonalds wasn’t the first to come up with this
particular concept. What made McDonalds’ offering different from the
Coca-Cola dispensing billboard and the Carlsberg Beer dispensing poster,
is that this initiative required participants to head over to the store near the
billboard to get their cups filled with the cold treat, which brought foot
traffic into their locale in a subtle sales effort.
*
Source:
Business
Insider

AMEX Lets Fans Play Against
Maria Sharapova
For the U.S. Open, the company designed a VR experience to lets
fans play against the tennis star.
The groundbreaking is called "You vs. Sharapova": it's the ﬁrst VR
experience to permit live action, as fans attempt to return Sharapova's
serve. The VR experience lasts four minutes, and relies on consumer
equipment, namely HTC Vive— the ﬁrst consumer-oriented VR device,
along with Steam VR technology. There will be three stations at the U.S.
Open for spectators of the best tennis has to offer to become their
competitors.
*
Source:
AdWeek

Dell's Back to School Docu-
series Highlights Young
Achievers
Dell is targeting teens with aspirational video series "The New
Experts," which showcases the lives of young achievers in various
exciting ﬁelds such as fashion, science and technology.
Dell follows four different young achievers: Taylor Wilson, a 21-year-old
nuclear physicist; Isabella Rose, a 14-year-old fashion designer and artist;
João Pedro Motta, a 19-year-old Brazilian tech entrepreneur; and 19-year-
old YouTube sensation Jenn McAllister, better known to her fans as
Jennxpenn. By producing the series, the company hopes to show how many
teens are becoming experts in technology– and speaks to their audience in a
way that is on their level, by showing teens using the technology to make
their dreams come true.
*
Source:
Dell

Nike+ Personalized, End-Of-
Year Workout Summaries
Using detailed past workout data to create personalized videos
celebrating the user's workout and encouraging to get better.
The illustrated movie is created by using the past year's location, weather,
and activity to create a one-minute video that is highlighting individual's
workout achievement throughout the past year. The data has been adapted
to create over 100,000 videos that are showcased on a dedicated microsite
and can be easily shared through social media.
*
Source:
Device
Daily

Calvin Klein Promotes
#mycalvins by Sexting
To continue its #mycalvins campaign, the label has started sexting
on popular dating app Tinder.
A black-and-white photo of two women laying against a shirtless man, is
captioned: “Hahah a light threesome never hurt anyone ☺ ☺ ☺”– as if the act
just happened. A corresponding text message box captions all ﬁve new
Calvin Klein Jeans campaign images, as the brand wants to start a dialogue
about how real people approach dating in the digital world, on apps like
Tinder and through sending explicit SMS. The print and outdoor campaign
was recently supplemented with a steamy video.
*
Source:
AdWeek

WWF: Nature Often Provides
the Same Effectiveness as
Products
WWF's new initiative "just" aims to show that there are simple and
natural alternatives to many everyday products.
WWF Australia launched an environmental initiative encouraging people to
make small changes that make a big difference for the planet. The billboards
use a range of nine household alternatives they call "just" products, which
are all created with all-natural ingredients and packaged in earth-friendly,
recyclable, and biodegradable materials. This initiative comes in conjunction
with WWF’s Living Planet Report 2014 that revealed humanity’s demand
on the planet is now more than 50 percent greater than what nature is able
to renew. The campaign points out that conventionally-packaged household
products people use every day are a huge part of this discrepancy.
*
Source:
WWF
Just

Lowe's Shows Off Easy DIY
Fixes With Live Vine Screens
For its "Fix in Six" Vine campaign, home-improvement retailer
Lowe's creating live animated window displays of DIY advice in its
Manhattan retail location.
The "Fix in Six" campaign features six-second tutorials on simple DIY tips,
such as killing germs on a sponge with a microwave, and using walnuts to
cover up scratches in wood. In the store windows of its Chelsea location, the
chain has created displays that show two tips: how painting a room a light
color to make it look bigger, and how hanging a bike from the ceiling to saves
valuable space. The installation be in place for the month of August and will
be broadcast on Periscope in the meantime.
*
Source:
GeomarkeDng

Lexus Reﬁtted A Skate Park
For Its New Hoverboard
Lexus unveiled a levitating hoverboard they’ve sworn is fully
functional, and to prove it, are renovating a skatepark to include the
metallic surfaces their board needs in order to operate.
The levitation works by using high-powered magnets on the bottom of the
board, which push against any metal surfaces directly below to hover. The
move is perhaps an attempt to show the viability of a realistic consumer
product by overcoming several hurdles, in this case, incorporating an
infrastructure of metal lanes into skate parks to accomodate for the boards
design. While the carmaker has not said whether the board is intended as a
publicity move or a product they intend to release, the skate park re-ﬁt
might make the latter more possible.
*
Source:
Lexus

Bud Light made 200,000 Cans
with Unique Designs
Bud Light worked with the Mad Decent Block Party and 31 artists to
create millions of unique, colorful can designs.
By using HP Indigo's technology, the partnership created 31 million
different graphics, making Bud Light the first brand to use this packaging
technology in the U.S. The end result was 200,000 cans made from
variations on 31 designs. The vertically-printed cans were first made
available to those in attendance at the Mad Decent Block Party, putting the
innovative designs first into the hands of these millennial festival-goers. The
rest of the cans will then be rolled out en masse, with the idea that all
200,000 cans will produce 200,000 different experiences.
*
Source:
Bud
Light
Press
Release

Paying For Coffee With A Cup
A SmartCup lets coffee lovers to pay for their daily coffee a
convenient way, with only the object that coffee needs most: a cup
The SmartCup embedded smart payment capabilities into the reusable
cups, which lets customers pay for their coffee with the cup itself.
Customers who purchase one of environmentally friendly SmartCups
simply must download the CafePay smartphone app and pay for it with a
swipe of their cup. The app also adds another level of convenience to
customers, who can also pre-pay for coffees or send them as gift to their
friends. Another added bonus is the app keeps track of loyalty rewards from
participating coffee shops. This innovation changes the way that people
think about the capabilities of reusable products, so they can live more
sustainably and to reduce unnecessary waste.
*
Source:
Frank
Green
SmartCups

Airberlin Invites Air
Hitchhikers On-Board
The airline has announced it is making available 50 free flights for
spontaneous Berliners looking to hitchhike by air, or as they call it:
#airtramp.
The concept will involve a bus that picks up a specific route and takes them
to the Berlin's Tegel airport for take-off to one of five international
destinations: Copenhagen, Rome, Vienna, Abu Dhabi and New York. Not to
leave the hitchhikers stranded there, the promotion includes the return
flight. For the chance to participate, wanderlusting Berliners must simply
wait along a predetermined route through the city with their signs showing
the destination they want to go to, and hope they are lucky enough for the
airberlin bus to pick them up. The airline launched the promotion over social
media to aim the hitchhiking concept at a younger crowd.
*
Source:
airberlin
(Twi:er)

McDonald's Offers a Secret
Menu
A recent Reddit AMA with a UK-based McDonald’s manager has
shed light on the rumors of a “secret menu” at the popular fast food
chain.
An example of one of the chains quirky “secret menu” options is the
intriguingly-named McGangbang, which is a McChicken Sandwich inside of
a McDouble. Or you could go with the Land, Sea and Air Burger – a Big Mac,
Filet-O-Fish and McChicken all in one. The manager speaking on reddit
warns: “Any requests for extra items or changes to our products are
considered at the restaurant manager’s discretion and any additional items
may be charged for.” The reddit points to a fast-food fanpage Hack the
Menu, which lists many of the "secret" menu options that fans McDonald's
may safely now ask for.
*
Source:
Reddit
AMA

App Offers Impulse Buys to
Bargain Hunters
Benjamin is an e-commerce app that serves up personalized
bargains, but consumers have only 60 seconds to decide whether to
buy or to pass.
Though many bargain hunters shop based on what's on sale, Benjamin's
bargains are even better: they are tailored to the customer. The app offers
these personalized bargains from brand partners, and introduces to these
shrewd shoppers the principle of the impulse buy, through a Tinder-style
buy or pass interface that forces them to decide within a minute whether
they want the deal or not. The platform adds to the temptation of knowing if
one doesn't act fast, the deal won't be available anymore.
*
Source:
Benjamin

Retailers Begin Using
Holographic Displays
Since their debut with a 2pac performance at Coachella,
holographic displays have evolved. Paul Smith's new display shows
one the exciting new ways how they can be used in retail scenarios.
A window display concept that uses holographic technology engages and
attracts potential customers to the Paul Smith store through some
technological trickery. The display, called The Window that Never Sleeps,
can be operated even after hours when the store is closed, with the
holographic image left in the storefront to attract customers, in this case, by
presenting multiple different colored animations, all in Paul Smith suits,
performing human-like actions such as playing with a yo-yo or "making it
rain." Apart from entertainment, the three animations are three suits of the
many available offerings within the store, and watching them move gives
these potential customers a 360-degree visualization of the suits
themselves, as well as their ﬁtting.
*
Source:
Vimeo

McDonald's Use of eCRM
With the help of a smartphone app and smart data from past
purchases, McDonald’s creates data-driven and customer-centric
communication.
By analyzing what customers like to eat, the restaurant begun creating
more personal and innovative dining experience. To get to know their
guests, McDonald’s has started with putting codes on each product that
diners could enter into McVIP smartphone app, encourage by a chance to
win a prize. This way the restaurant learned what customers order and has
managed to identify 400,000 customers. Subsequently, these individual
proﬁles were matched against billions of transactions— the combination of
dining behavior combined with all the smart data collected was found to be
determining purchasing patterns. McDonald’s then used geofencing to send
the customer relevant and personalized offers when they were near their
10 closest restaurants.
*
Source:
HorizontNet
YouTube

Starbucks App to Offer Free
New York Times Articles
The coffee chain is partnering with the newspaper to offer its
content for free for Rewards members Starbucks app.
The partnership will not just allow customers to access the venerable
newspaper without going through its paywall, but it might even reward
them for reading the articles in-app. The reading material on offer will be
the most important stories from social, political, and economic topics.
Starbucks President and COO Kevin Johnson says the partnership will
allow it “to directly engage our most loyal customers with the latest and
most relevant news of the day."
*
Source:
Press
Release

The PANTONE Café Opens for
Color Fans
To add to their recent foray into the hotel industry, PANTONE has
opened another color-coded establishment, the PANTONE Café in
Monaco.
Patrons of the new establishment are invited to "Taste the Colors" through
a color-coordinated menu of sandwiches, salads, snacks, juices and soft
drinks. Naturally, the color coordination extends to everything in the café
from the tables, chairs, napkins, and coffeemaker all bear corresponding
PANTONE color codes. The pop-up café will serve items such as the
"Tomato Red Mozza White #18-1660 Sandwich" and "Vibrant Orange
#16-1364 Juice" all summer on the promenade of Monaco's Grimaldi
Forum.
*
Source:
PANTONE
Cafe
Instagram

ABOUT
INSPIRATION-
HUB
The LHBS Inspiration-Hub systematically tracks changes in culture,
markets and technology.
It is a digital platform that brings customized insights and inspiration
to the heart of your organisation.
Ž

http://www.inspiration-hub.com

•  How your organization can track relevant business and innovation
opportunities?
•  How other industries and companies affect your customer needs?
•  How insights & inspiration be can easily accessed and shared within your
organization to fuel innovation?
Feel free to visit inspiration-hub.com or get in touch with Fabiola
Lewandowska at ﬂ@lhbs.com.
If you would like to learn more about:

THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany

LHBS Snapshot August 2015

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LHBS Snapshot August 2015