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Historia de M&C Saatchi
1.
M&C Saatchi Laura María
Guzmán.
2.
Charles 71 años. Deja
de estudiar, Copywriter, Coleccionista, Mecenas.
3.
Lord Maurice 68 años,
London School of Economics, , Dpto. de cuentas.
4.
1970 Saatchi & Saatchi
5.
Health Education Council
6.
1975 Adquieren Compton Partners
7.
1976 Empiezan a Cotizar
en la bolsa de valores de Londres.
8.
Margaret Thatcher -
1978
9.
1984 Servicio Completo en
la Agencia de Comunicación.
10.
1986 Agencia más grande del
mundo.
11.
1987 • Compran en
exceso. Empresas consultoras y de telecomunicaciones. • Midland Bank
12.
1989 • Venden el
área de Consultoría. • Rentabilidad disminuye.
13.
1994 “Revuelta” de accionistas minoritarios.
Deciden replantear la dirección de Saatchi.
14.
1995
15.
2000
16.
Anuncios.
17.
18.
19.
Actualmente. Lord Maurice. Charles.
20.
Bibliografía http://www.capital.cl/poder/saatchi-es-lo-que-ves/ http://www.independent.ie/opinion/analysis/jerome-reillysaatchi-v-saatchi-how-baghdad-boys-made-it-as-mad-men29365724.html Estrategias de Publicidad
y Promoción. Gerard J. Tellis. Capítulo 5 http://www.adlatina.com/publicidad/los-hermanos-saatchiretornan-de-lleno-la-publicidad Saatchi & Saatchi: The inside story. Alison Fendley http://gideongartner.com/2010/03/fascinating-saatchistory/
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