1. Advising Technology Projects:
Assessing, Planning, and
Implementing
October 4, 2012
#NACADA12

2. Welcome
Laura Pasquini Julie Larsen
George Steele Steve Johnson

3. Tell Us About Yourself

4. NACADA12p6.pbworks.com

5. Today’s Outline
• Introductions
• Needs Assessment and Implementation Planning
• Social Media Strategies
• Break
• Project Example #1
• Project Example #2
• Break
• Group Discussion and assessment planning
• Wrap Up

6. Today’s Objectives
• Introduce different conceptual models for assessing
student services technologies at the strategic and
tactical levels.
• Apply these conceptual models for assessing
student services technologies to your local
situation.
• Model the technology needs assessment so
participants utilize these ideas their campus.
• Create social media and technology guidelines to
align with institutional policies and effective
advising practices.

7. What is YOUR definition of
technology?

8. Technology Defined
The utilization of theory, systems, processes and tools
that advance society by improving skill sets, promoting
global and local connectivity, and increasing the
productivity and knowledge of a society.
(Wircenski & Allen, 1998)

9. • What tools are you already using?
• Are you the only person using social
media/tech tools in your office? If not, how
many others are using it?
• One a scale of 1-10 where would you place
yourself in regards to your comfort and ease
with using social media?

10. Let’s start at the beginning
Image from mrhayata

11. Planning-Based Approach

12. Needs Assessment
1.Determine Advising Technology Goals
2.Determine Resources
3.Create, Design, and Edit
4.Pilot the Project
5.Review and Evaluate
6.Update and Development

13. Step 1: Determine Advising
Technology Goals
Photo credit iowa_spirit_walker

14. Social Media Strategy
Do you like spam? Students don’t either.
What is your office brand? What information do you need to convey to students? Start with
these questions, and then add in personality and variety.

15. The Iceberg Effect
© Mark Smiciklas Intersection Consulting

16. Step 2: Determine Resources
Photo credit jimforest

17. What is Out There?
• Research
• Look at similar campuses
• Reach out to peers
• NACADA!
• Talk with other departments on campus
• Leaders are readers
• Social Media for Educators by T. Joosten
• The new social learning: A guide to transforming
organizations through social media by T. Binghan and M.
Conner
• Social Media 101: Tactics and Tips to Develop Your
Business Online by C. Brogan
• LMGTFY

18. Who Is Sitting Around
Your Table?

19. External Stakeholders
• Outside partners with department
• IT, Other offices, Campus regulations
• NACADA Consultants
• Technology in Advising Commission
• Webinars and other conferences
• Vendors
• CMS, Google platforms, etc.
• Other Campus Examples

20. Cost Analysis
• Time costs
• Staff positions
• Staff descriptions
• Advising schedule
• Project timeline
• Budgets
• Funding
• Grants
• Vendors

21. Step 3: Create, Design & Edit
Photo Credit brianbutko

22. Buy In
• Your Campus Stakeholders
• Admin
• Staff
• Faculty
• Students
• Consider Your Campus & How
Technology Will Be
Implemented

23. Assess Your Audience
• Where will you target this new technology?
• Does this group have time?
• Performance Analysis of Group --
• Focus, capability, will
• culture, change,
• Technological Objectives Should Support Institutional
Goals
Photo credit orkomedix Photo credit stijnbokhove

25. Editorial Calendar and Content
Assessment
• Building
interaction
• What information
is necessary?
• Passive is not bad
• Free, Fast, and Fun

26. Consider Advising Outcomes & Objectives

27. Plan to Plan
• Collaborative & Shared Workspaces
• Meeting schedule
• Ask questions early
• Review brainstormed ideas
• Consider all options
• THE BIGGEST PART OF YOUR IMPLEMENTATION PROCESS!
Photo credit Natural Attachment

28. Step 4: Pilot the Project
Photo credit voodoo2me

29. The Launch
• Anticipated Timelines
• Assessment Plan Prepared
• Specific pilot group
• Evaluation & feedback is fluid

30. FERPA Follies
Use of social media does not mean that sensitive data about students or faculty/staff
members will be released. Like all things, proper training should be conducted to make sure
everyone is aware of protocols and best practices.
Image by puntxote

31. Step 5: Review & Evaluate
Photo credit freeflyer09

32. Measure & Assess
Reaction:
Did they like it?
Usability:
Did they use it? How?
Easy?
Behavior:
Is there a changed
behavior? Difference in
service provision? Student
reaction?
Results:
Is there an overall advising
benefit? Image c/o http://innerdwellings.blogspot.com/2010/08/how-will-you-measure-your-life.html

33. Analytics

34. Analytics

35. Analytics

36. Analytics
• Google
• Twitter search
• Hashtags
• Institution/Office name
• Social Grow
• Content Management
• Bufferapp.com
• Bottlenose.com

37. Step 6: Updates & Development
Photo credit WSDOT

38. Sustainability of Technology
• Ease of Transition - continued support
• On-going assessment
• Required updates
Image c/o http://blog.law.cornell.edu/voxpop/files/2011/08/Vox.Sustainability.jpg

39. Questions