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Partner- Brandia Partner- The Friedman Group CEO and Consultant- Interbrand Mexico Planner and Acct Sup-JWT and Grey Brand Manager, Management Trainee- Gillette (P&G) Laurence has spent 22 years defining and developing businesses and brands to face customer needs in Latin America. As Partner at Brandia (a full-service brand consultancy), Laurence has spearheaded double digit revenue growth and built the firm's client base by threefold. Prior to joining Brandia, Laurence was partner at The Friedman Group Mexico City, a retail consultancy where he developed an unprecedented study to benchmark customer service in the Mexican retail sector. Before TFG, Laurence managed Interbrand's Mexic...