1. Social Media Marketing:
Social Media Strategy for
B2B Start-Ups

3. Where to Start?

4. What’s Your Social Media Business
Strategy?
The goal is not to be good at social media. The goal is to be
good at business because of social media.
Source: Convert & Convince http://ow.ly/aa3hJ

5. Start-up Business Strategy

6. Choose Your Distribution Social Media
Channels?

7. Source: http://www.b2bbloggers.com/blog/the-ultimate-content-marketing-infographic/

11. Do You Have Content?
• Current content is:
– Relevant updates from content creators
– Blog entries
– Product demo
– PowerPoint presentation – Raising the bar on performance
• Possible content:
• Promotional video
• Podcasts
• ROI Calculator
• Whitepaper
• Who is responsible for content creation?
• Do you have enough content for regular updates?

12. What is B2B buyer behaviour/buying
process?

13. Choice of Social Media Channels
Channel Strategic purpose Engagement outcome
Blog Increase sales Support selling process
Twitter Increase sales Support selling process
LinkedIn Increase sales Support selling process
YouTube Increase sales Support selling process
SlideShare Increase sales Support selling process

14. Effectiveness of Your B2B SEO Tactics
vs. The Effort Needed
Time is precious- focus on the right things
Source: http://www.marketingsherpa.com/article.php?ident=31750

15. 90-9-1 Principle
Source: http://www.antseyeview.com/90-9-1-principle

18. Source: http://vimeo.com/percolatehq/whatiscuration

19. Curation Tools

20. B2B Start-up Social Media ROI

22. Hot Questions Answered
Source: http://www.youtube.com/watch?feature=player_embedded&v=OPs983OPJ_g#!