The Mad Men era in advertising agencies is truly on the way out and collaborative agency models are spreading faster than the traditional top down approach. Agile principles can be used to great effect in advertising agencies and not only for digital projects but also to increase productivity and foster collaboration, creativity and innovation. In our interactive session we will explore how we can create successful creative environments by adopting agile principles in an advertising context.

1. MAKING MAD MEN MORE AGILE
AGILE ON THE BEACH, SEPT 2015

2. WHO ARE WE?

3. WHEN WE STARTED - FIRST IMPRESSIONS

4. WHAT DID OUR WORLD LOOK LIKE?

5. ARROGANT

6. NOISEY

7. FEAR OF LOSS

8. WHERE WE STARTED

9. EXPECTATION OF PEOPLE STAYING LATE

10. WORKING IN SILOS

11. TEAMS KNOWING EACH OTHER
(CAKE)

12. WHAT DOES IT LOOK LIKE NOW?

13. AFFILIATION

14. AUTHORITY

15. ACKNOWLEDGEMENT

16. LET’S EXPLORE THE FUTURE

17. Q: IF YOU HAD YOUR OWN COMPANY WHAT WOULD IT LOOK LIKE?

18. BREAK INTO GROUPS
NOMINATE A SPEAKER
BRAINSTORM
REPORT BACK

19. BRAINSTORM

20. SHARE YOUR NEW CULTURE

21. OBSERVATIONS
1 THING YOU CAN DO ON MONDAY
GROUP CULTURAL IDEALS

22. OBSERVATIONS
1 THING YOU CAN DO ON MONDAY

23. 1. Fair Pay
2. Help others
3. Start ‘Just say no’
4. Fearless Feedback
5. Give feedback to my employees
6. Start Friday cocktails/pints
7. Go home on time!
8. Leaders not managers
9. Promote learning
10. Shareholder Schemes
11. Find out what training budget is available for my direct
reports
12. Think of social event ideas
13. Think of non-monetary rewards
14. Create a wall of awesomeness – and celebrate what is
amazing, cool and creative!
15. Excel
WHAT YOU CAN DO ON MONDAY

24. “Leave the place better than you found it” – Page and Ralfe

25. JOANNE RALFE
Director - Espoleta Productions
joanne@espoletaproductions.com
@joralfe
LEANNE PAGE
Senior Project Manager and Speaker
leanne.page@gmail.com
@inspiredagile
CONTACT