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Get in the Game Choosing a Career in Mobile Gaming and Applications Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst Vikas Kedia CEO at MobiTrail
You play games and use interactive applications Have you ever thought about creating one of these yourself?
Your enthusiasm is critical but your skills are also important.
There are dozens of popular game genres. Some include: Action Adventure Role Playing Education  Racing
How big is the mobile phone applications market?  How fast is the industry growing?
Games are expected to surpass film box-office revenues in the next couple of years. Interactive entertainment generates of revenue of approximately $9 billion dollars in the U.S. alone.
35% of all Americans identified computer and video games as the most fun entertainment activity. That's more than television (18%) and movies (11%) combined. According to the ESA, 60% of all Americans age six and older, or about  145 million  people, play computer and video games
What are those figures like in India?
As of April 2010, there are  400 million  mobile phone subscribers. And  55 million  internet users .
Looking at data in the  February- March 2009  time frame, there were a total of  105 million   Indian consumers playing games on their mobile phone.   Based on data gathered in  April 2009  for Feb/March mobile game users it is found that approx  30 million urban   Indians use their mobile phones to play games on a daily basis  (12.5%). (Source : Pluggd.in)
It's a no-brainer Mobile gaming/application development has a robust future in India.
In the past, almost a third of Indian mobile data users were restricted from mobile gaming by a lack of sophisticated handset availability.
Handsets lag behind users’ desire for data capabilities; 94% of mobile handsets in India operate on either GSM or CDMA One standards, both with minimal data capabilities. With the roll out of new handsets and networks, the gaming market could expand 700% by 2010, to more than US$200m annually.
All handset manufacturers are now ready to launch  smart phones  and  online application stores .   With the advent of the  3G GSM  network, the overall sales for mobile games/ apps will  increase.
Application stores like Nokia-Ovi, Sony Ericsson, Airtel, Idea, Aircel and many more are ready to launch
[object Object],[object Object],[object Object]
Telecom operators are clients for Mobile app vendors. All applications need to be certified by telecom operators and the mobile operating systems.
In return, operators share a percentage of revenue earned Can be between 60-90% but the larger base in India makes up for this
With all the newly launched application stores, distributing and making money with mobile applications is gradually becoming more streamlined for the application developer.
 
Developers are making goldmine profits from  iPhone   applications
Some examples of weird IPhone apps
Top Publishers in US Applications Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],App Store: US (18th February 2010)
With regard to mobile application development platforms,  J2me  is predominant, although  Brew  is used in the U.S., Japan and Korea. The  iPhone  has its own platform.
Mobile game development requires  jack-of-all-trades   abilities among the team members Mobile game developers will undoubtedly be called upon to touch the various subsystems of the game, and may find themselves working on the menu system, game ArtificiaI Intelligence, game physics, sound and more.
You get to own a bigger share of the overall development. You design the majority of the application yourself, rather than manage a small part of as happens typically in desktop application development.  
[object Object],[object Object],[object Object],[object Object]
Mobile game application development is for developers who like challenges
This can be your entry to the fast growing tech entertainment category Start with mobile and then go on to the desktop and gaming console
It's easy to start small in mobile apps/gaming  What about creating your own personalized calendar, GRE test apps, a dictionary, etc. on your mobile?
Get in the game!
Programs offered by Learning Catalyst www.learningcatalyst.in
Our Cour No one covers ‘digital’ as we do !!  Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics  Affiliate Marketing  Integrated Digital Marketing Website Usability
Our Courses No one covers ‘digital’ as we do  Web Copy Writing Modern Website Design Flash Programming Java Scripts and Ajex - Basic Content Management Systems Web Security  Java Scripts and Ajex – Advanced  PHP Programming Mobile Gaming and Application Development

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Webinar on career in Mobile Gaming and Application | Learning Catalyst

  • 1. Get in the Game Choosing a Career in Mobile Gaming and Applications Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst Vikas Kedia CEO at MobiTrail
  • 2. You play games and use interactive applications Have you ever thought about creating one of these yourself?
  • 3. Your enthusiasm is critical but your skills are also important.
  • 4. There are dozens of popular game genres. Some include: Action Adventure Role Playing Education Racing
  • 5. How big is the mobile phone applications market? How fast is the industry growing?
  • 6. Games are expected to surpass film box-office revenues in the next couple of years. Interactive entertainment generates of revenue of approximately $9 billion dollars in the U.S. alone.
  • 7. 35% of all Americans identified computer and video games as the most fun entertainment activity. That's more than television (18%) and movies (11%) combined. According to the ESA, 60% of all Americans age six and older, or about 145 million people, play computer and video games
  • 8. What are those figures like in India?
  • 9. As of April 2010, there are 400 million mobile phone subscribers. And 55 million internet users .
  • 10. Looking at data in the February- March 2009 time frame, there were a total of 105 million Indian consumers playing games on their mobile phone.   Based on data gathered in April 2009 for Feb/March mobile game users it is found that approx 30 million urban Indians use their mobile phones to play games on a daily basis (12.5%). (Source : Pluggd.in)
  • 11. It's a no-brainer Mobile gaming/application development has a robust future in India.
  • 12. In the past, almost a third of Indian mobile data users were restricted from mobile gaming by a lack of sophisticated handset availability.
  • 13. Handsets lag behind users’ desire for data capabilities; 94% of mobile handsets in India operate on either GSM or CDMA One standards, both with minimal data capabilities. With the roll out of new handsets and networks, the gaming market could expand 700% by 2010, to more than US$200m annually.
  • 14. All handset manufacturers are now ready to launch smart phones and online application stores . With the advent of the 3G GSM network, the overall sales for mobile games/ apps will increase.
  • 15. Application stores like Nokia-Ovi, Sony Ericsson, Airtel, Idea, Aircel and many more are ready to launch
  • 16.
  • 17. Telecom operators are clients for Mobile app vendors. All applications need to be certified by telecom operators and the mobile operating systems.
  • 18. In return, operators share a percentage of revenue earned Can be between 60-90% but the larger base in India makes up for this
  • 19. With all the newly launched application stores, distributing and making money with mobile applications is gradually becoming more streamlined for the application developer.
  • 20.  
  • 21. Developers are making goldmine profits from iPhone applications
  • 22. Some examples of weird IPhone apps
  • 23.
  • 24. With regard to mobile application development platforms, J2me is predominant, although Brew is used in the U.S., Japan and Korea. The iPhone has its own platform.
  • 25. Mobile game development requires jack-of-all-trades abilities among the team members Mobile game developers will undoubtedly be called upon to touch the various subsystems of the game, and may find themselves working on the menu system, game ArtificiaI Intelligence, game physics, sound and more.
  • 26. You get to own a bigger share of the overall development. You design the majority of the application yourself, rather than manage a small part of as happens typically in desktop application development.  
  • 27.
  • 28. Mobile game application development is for developers who like challenges
  • 29. This can be your entry to the fast growing tech entertainment category Start with mobile and then go on to the desktop and gaming console
  • 30. It's easy to start small in mobile apps/gaming What about creating your own personalized calendar, GRE test apps, a dictionary, etc. on your mobile?
  • 31. Get in the game!
  • 32. Programs offered by Learning Catalyst www.learningcatalyst.in
  • 33. Our Cour No one covers ‘digital’ as we do !! Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics Affiliate Marketing Integrated Digital Marketing Website Usability
  • 34. Our Courses No one covers ‘digital’ as we do Web Copy Writing Modern Website Design Flash Programming Java Scripts and Ajex - Basic Content Management Systems Web Security Java Scripts and Ajex – Advanced PHP Programming Mobile Gaming and Application Development

Notas del editor

  1. We use our mobiles for small games and apps like Snakes and dictionary. And for those of us having Iphones, we have an almost unending range of options, some useful and some downright silly. Would it not be cool to actually be able to build a small app for yourself, maybe some app which can help you to build a small word list for your GMAT/GRE/CAT preparation
  2. Here, some very niche skills in the mobile gaming and mobile development come into play
  3. These are some of the most often common categories. Qn : Which among these would you say are the most categories where money is being spent in India ?
  4. Qn : Who are the leaders in mobile gaming spend ? Korea, Japan..? Can you give us some latest nos here Application includes gaming also
  5. There is so much of buzz and hype around box office revenues in the US and so many reports and stats but what this is the most telling of all stats – that interactive entertainment which includes mobile gaming will overtake Holly wood revenues in the next couple of years
  6. According to the Entertainment software association….some more stats here
  7. Since I can already see some of you exasperated and wanting to have less of US nos and more of India nos
  8. As can be expected, the nature of market in India is very different – there are less fancy handsets and less sophisticated games but the nos are impressive nevertheless. And higher-end handsets are becoming commeon
  9. Qn : most popular games in india
  10. Good prospects
  11. Till not very long back
  12. Times have changed 3G slated to be operational in less than a year’s time. Having 3G and better handsets would mean
  13. Who were the first in India and are the nos good What about iphone stores
  14. There is double certification involved. Sometimes things can be nightmarish because the vendor needs to be port his games to so many different OS and there are many like J2ME, Brew and Iphone has its own special platform. Also, if you decide to go through the telecom operator which is the way most vendors go, then what happens is that….. Else the vendor can be more bold and just have his game online for everyone to access. Here, the restricting factor can be the internet speeds.
  15. What works in India are the sheer nos, so even if its high, it still works out fine. Qn : How do you continue to be profitable inspite of such large revenue shares..
  16. But the whole application store concept has made life simpler. So guidelines and stuff like that are published.
  17. This is a summary So there are pretty much laid down details for things like….
  18. The iphone here because of its buzz and the large base can be very attractive And the range of apps can be quite weird as next slide shows..
  19. Idrunk The premise here is that you are out on the town, drunk, and want nothing more than to call up someone and have a conversation. This handy app will randomly select a friend or date from your contacts list and dial for you Hold Hold on to the button as long as you can. Compete against yourself, compete against the world, prove to everyone you’ve got the stamina to out hold them all! Hello Cow It has a cow, that moos at you Qn : Which are thw iphone specific outsourcing companies. Is this an hype.
  20. Shows the top publishers, EA which is a leader in the desktop gaming is not a leader here. Qn : Who are the top publishers in India and operator which sells the maximum games
  21. J2me is the predominant. Qn : why has this been so
  22. Unlike software development, where different groups – diferent parts or different phases of lifecycle. Because they are smaller, Qn : How long does it take and how do you go about it from requirement to testing
  23. Resources : OS speed, space, memory
  24. All this makes it only apt for those who like challenges
  25. Qn : Can I enter into the gaming and entertainment sector by starting with mobile gaming
  26. Qn : What are the various companies which are recruiting. Name companies n Mumbai. Are traditional software companies into this. Generally are people getting into this right out of college (1) Can I enter into the gaming and entertainment sector by starting with mobile gaming (3) Which are thw iphone specific outsourcing companies. Is this an hype.