In this seminar, the concept of ‘disruptive innovation’ is explored by Maria Spies. Some predict that disruption is imminent in the global education sector and and talk covers current trends in global education, along with possible future ‘disrupted’ scenarios. What is the future if disruption occurs? How is our business placed in these scenarios? What can we do to plan for such scenarios?
2. Overview
• Concept of ‘disruptive innovation’ explored
• Current trends in global education sector
• ‘Higher Education is a business that doesn’t know it’s going out
of business’!
• ‘Education sector….is set to experience profound change’
• Consideration of possible future ‘disrupted’
scenarios
https://www.edsurge.com/n/2014-04-22-mark-cuban-s-foray-into-the-edtech-industry
http://www2.deloitte.com/au/en/pages/building-lucky-country/articles/digital-disruption-harnessing-the-bang.html
5. Innovation… key models
Rothwell’s Five Generations of Innovation Models
Innovation Models – Tanaka Business School
http://ict.udlap.mx/projects/cudi/sipi/files/Innovation%20models%20Imperial%20College%20London.pdf
8. Disruptive innovations
- simpler, more affordable
and convenient products
and services
- to non-consumers
Incumbents are not
interested ‘too low
quality…not our
market’
9. ‘Disruptive innovation describes a process by which a product
or service takes root initially in simple applications at the
bottom of a market….
…..and then relentlessly moves up market, eventually
displacing established competitors’.
http://www.claytonchristensen.com/key-concepts/#sthash.VpDgNmvy.dpuf
15. Yes!
• We see it every day – improvements to programs,
products & services, student experience, systems and
processes – the list goes on! (don’t stop)
• According to the OECD, education is one of the most
innovative sectors of society, especially for innovation
in knowledge or methods.
But…
• Are our innovations sustaining innovations only? Are
there new entrants at the low end of our markets
with new products or new business models?
The education sector innovates…doesn’t it?
http://www.oecd.org/edu/skills-beyond-school/EDIF24-eng%282014%29EN.pdf
16. Big picture drivers in tertiary education?
Growing demand
OECD predicts another +75m seats needed – more people
needing more skills
+100m non-traditional ‘top up’ seats needed – more people
needing to re-skill more often
Education for workforce productivity
Competency based learning focus
Over the next 10 years, proportion of people in high
qualification jobs will increase by up to 35%
Globalisation
More people are (more) mobile; continuing globalisation of
markets, including education
G20 – Skilled Workforce Report 2010; http://www.oecd.org/edu/ceri/trendsshapingeducation2013.htm
17. Education Innovations here…
E-advising
New frontiers for e-learning
Evidence-based pedagogy & the decline of the lone eagle
teaching approach
Optimised class time / low-residency degrees / Fewer large
lectures
Personalised adaptive learning
Increased competency-based credits
Data-driven instruction
Aggressive pursuit of new revenue
More certificates and badges
Free and open text books
Public-private partnerships
Chronicle of Higher Education – The Future is Now 2013
18. 1. Industry endorsed online CBE
2. Accredited MOOC model
3. English Language Learning Online
Features – Mobile; Personalised & Adaptive;
Social; High Production & High Design Values;
Gamified; Micro-credentialed; Robust;
Recognised
Three scenarios of disruption
19. Scenario 1
Industry endorsed online competency-
based education
• Driven by high ongoing demand for skills for
work
• ‘Just enough, just in time, just for me’ -
content and assessment
• Mastery and modularisation model – all
disciplines and topics
• Endorsed and validated by employers and
industries
• Represents successful challenge to the
existing ‘accreditation’ authority
• Direct partnerships with industry
Universities Australia, Australian
Chamber of Commerce and
Industry, Australian Industry
Group, the Business Council of
Australia and the Australian
Collaborative Education Network
have collaborated to develop
Australia's first ever National
Work Integrated Learning Strategy
Hire Education – Mastery, Modularization and the Workforce Revolution Clay Christensen and Michelle Weise
20. Scenario 2
Accredited MOOC model
• Student experience very high quality
• Sophisticated analytics and personalisation
• Acceptance by industry as evidence of ‘life-
learner’ – through to ‘training provider’
• Security and identity issues overcome
• Commercialisation & accreditation model/s
sorted, partnering with IP owners
• The ‘MOOC’ business model dominates the mass
tertiary education market
• Universities and other providers partner but
must re-think their core
• Lower end traditional providers suffer
‘We are a technology
company, not an education
company. Our purpose is to
provide access to education to
those who otherwise couldn’t
afford it.’ Daphne Koller,
Coursera
21. Scenario 3
English Language Online – sorted!
• Arguably one of the largest education
sectors globally
• Technology ‘cracks’ machine-based
language learning problem
• Apple, Google, Microsoft and Facebook are
all investing significantly (‘Speakeasy’) as
are media and telecom companies (e.g.
SBS, ABC)
• Gamified, personalised, adaptive,
immersive
‘…currently seeking a better
solution to the statistical-based
recognition of voice to text
and/or commands - which at
present faces immense
challenges associated with
machine understanding,
particularly context.
22. Yikes! What to do about it?
• Re-examine the core…what are we really good at,
what do we have that we can use in other ways?
• Really good at teaching English or ability to mobilise
highly trained teaching workforce?
• Access to large global teaching workforce
• Deep links to industry
• Expertise in non-traditional learners
• Global footprint of learning spaces
• Massive stock of under-utilized IP
• 80,000 students (advocates, clients, customers)
23. Yikes! What to do about it?
• Examine current and invest in new business models…
• What is the customer need? Now & in future? How will
we organise ourselves to meet that need?
• Partnering with /acquiring technology companies (we
have content, design and teachers, they have platforms,
channels)
• Think along the value chain…
• Students ultimately want jobs/better jobs
• Does a combination of our core (workforce talent;
industry network) throw up new possibilities in the job
placement/job readiness area?
24. ‘Moving forward, sustaining a robust tertiary education
institution will require a new outlook: fresh sources of revenue,
improved cost management; innovative means of delivering
education and an increased understanding of students’ new
needs’.
Higher Education in the 21st century: meeting real-world demands
The Economist Intelligence Unit 2014
Notas del editor
In this seminar, the concept of ‘disruptive innovation’ will be explored.
Some predict that disruption is imminent in the global education sector
Current drivers and trends in global education, along with possible future ‘disrupted’ scenarios will be examined.
What is the future if disruption occurs?
How is our business placed in these scenarios?
What can we do to plan for such scenarios
In this seminar, the concept of ‘disruptive innovation’ will be explored.
Some predict that disruption is imminent in the global education sector
Current trends in global education, along with possible future ‘disrupted’ scenarios will be examined.
What is the future if disruption occurs?
How is our business placed in these scenarios?
What can we do to plan for such scenarios?
Lots of different dimensions, models and approaches.
Many different….
Incremental innovation
Product innovation
Process innovation
Business model innovation
Disruptive innovations gains traction by initially offering simpler, more affordable and more convenient products and services to non-consumers, people for whom the alternative is nothing at all…
In order to be accredited and receive funding (e.g. Title IV; Fee-help etc.) innovators must seek out accreditation from a system that operates like a cartel…because accreditation is a form of self governance….outside providers are threatening to the existing order.
So it is likely that disruptive innovations in education will occur outside the existing accreditation framework…to start with