2. 2014-15 Sonoma County Hispanic Demographics Report
March 2015
The Sonoma County Economic Development Board (EDB) is pleased to present the
2014-15 Hispanic Demographic Trends Report. This report includes demographic and
workforce statistics at the local, state, and national levels.
Over the last 20 years, a demographic shift has taken place in Sonoma County. The
region has become increasingly diverse, due in part to the rapid growth of the Hispanic
population. This demographic shift is not restricted to the County; but is active across
California and the United States. According to U.S. census data, Sonoma County’s
Hispanic population was 125,405 in 2013, making up over 26 percent of the county’s
inhabitants. The California Department of Finance projects that the Hispanic population
will become the ethnic majority in the county (51%) by 2050.
Hispanic-owned businesses have also seen rapid growth both at the local level in
Sonoma County and at the national level. As of 2007, there were 4,056 Hispanic-owned
firms in Sonoma County. Hispanic-owned firms are growing at an 8 percent annual rate,
twice that of the U.S. rate. Additionally, Hispanic purchasing power is estimated to grow
by 50 percent at the national level from 2010 to 2015.
The 2014 Hispanic Demographic Trends was created to help government, non-profits,
businesses, and educational institutions develop plans that will address the future
challenges and opportunities associated with changing demographics.
The EDB expects to continue to pursue projects and reports related to the Hispanic
community. Thank you for your continued interest in the EDB’s research. As always, if
you have any questions, please feel free to contact us at (707) 565-7170.
Sincerely,
Ben Stone Pam Chanter Sherry Alderman
Executive Director Chair WIB Director
Board of Directors
Pam Chanter, Chair, Joe Orlando, Vice Chair, Libby Harvey Fitzgerald, Melanie Bagby,
Linda Kachiu, Michael Tomasini, Michael Nicholls, Nick Papadopoulos, John Webley
www.sonomaedb.org
1
3. www.sonomaedb.org
2
A Demographic Shift in Sonoma County
Sonoma County is continuing to experience a demographic shift
that has reshaped the demographic contours of the region. Over
the past 20 years, the Hispanic population has increased by
over 300 percent. In 1990, the county had a population of
389,478; just under 11 percent of which was Hispanic. By 2013,
the Sonoma County population had grown to 495,025, of which
128,211, or 26 percent, were Hispanic.
The white population remains the majority in Sonoma County,
making up roughly 65 percent of the population. Asians make up
4 percent of the population, with 20,296 individuals, and African
Americans make up 2 percent of the population, with 9,405
individuals. By comparison, California’s 2013 population was 39
percent white, 38 percent Hispanic, 14 percent Asian, and 7
percent black.
Sonoma County is projected to become more diverse over the
coming decades.The Hispanic population, in particular, is
expected to grow at a rate three times faster than the overall
total population. Forecasts predict that by 2060 the Hispanic
population in Sonoma County will increase by roughly 100,000
people.
As this major demographic shift continues and higher rates of
Hispanics enter the workforce, unique opportunities and
challenges for business, government, education, and
community-based organizations will emerge.
Source: United States Census Bureau, Population Division (www.census.gov)
Sonoma County Demographic
Breakdown by Race/Ethnicity, 2013
66.0%
24.4%
4.7%
MultiraceAsian
American Indian
and Alaska Native
Hispanic
White
4%
4% 2% 2%
65%
26%
African
American
Multirace
Population Growth: 1990-2013
Sonoma County and the Hispanic Population
Change in Popultion Growth: 1990-2010
Sonoma County and the Hispanic Population
0
100000
200000
300000
400000
500000
Hispanic
Total Pop
201320102005200019951990
128,211
389,478
42,120
495,025
304% increase
Source: 1990-2000 Decennial Census, 2013 American
Community Survey. State of California, Department of Finance.
0.0
0.1
0.2
0.3
0.4
0.5
% change (Hisp)
% change (total)
'05-'10'00-'05'95-'00'90-'95
45%
30%
25%
21%
Projected Population Growth
Sonoma County 2020-2060
22%
64%
Source: State of California, Department of Finance, Report P-1 (County): State and County Total
Population Projections, 2010-2060. Sacramento, California, January 2013.(www.dof.ca.gov)
0
100000
200000
300000
400000
500000
600000
700000
Total PopulationHispanic Population
20602050204020302020
increase
2020-2060:
increase
2020-2060:
4. Demographics
www.sonomaedb.org
Sonoma County has the largest Hispanic population in the North
Bay region. From 2000 to 2010, the Hispanic population in
Sonoma County saw a nearly 50 percent increase, rising from
84,093 to 120,430 individuals. Over that same time period, Napa
County saw their Hispanic population increase by 12,361
individuals, from a population of 31,649 to 44,010. Sonoma
County’s growth outpaces that of both Marin and Napa.
The Hispanic population in Sonoma County, as a percentage of
the total population, is similar to that of the overall Bay Area,
which in 2010 was 24 percent of the total population. Although
Sonoma County’s percentage of Hispanics is rapidly increasing, it
remains significantly lower than the California average of 38
percent. At the national level, however, Hispanics comprise about
16 percent of the U.S. population.
As a proportion of population, Sonoma County’s Hispanic
population grew faster than that of the Bay Area, state, and
nation from 2000 to 2010. In the last decade, Sonoma County’s
Hispanic population grew by 43 percent and the Hispanic
population in the Bay Area grew by 28 percent.
The Hispanic population in Sonoma County is younger, on
average, with 39 percent of Hispanics under the age of 19. By
contrast, 19 percent of the white population is under the age of
19. The white and Hispanic populations, two largest
races/ethnicities in Sonoma County, have a similiar proportion of
their population at working age (ages 18-64), with 63 percent of
the Hispanic population at working age compared to 57 percent
of whites. Nonetheless, the Hispanic population is younger on
average with 39 percent under the age of 20, compared to just 19
percent for whites. In 2010, there were 47,535 Hispanics and
59,985 whites under the age of 20, indicative of a strong relative
increase in Hispanics entering the workforce.
3
North Bay Hispanic Population by County,
2000-2010
0
25000
50000
75000
100000
125000
Marin Napa Sonoma
Source: State of California, Department of Finance, Race/Hispanics Population with Age and
Gender Detail, 2000–2010. Sacramento, California, September 2012.
2010
2005
2000
Population
120,430
44,010
39,069
Hispanic Population as Percent of Total Population,
2000-2010
0%
5%
10%
15%
20%
25%
30%
35%
40%
2010
2005
2000
Sonoma
County
Bay Area CaliforniaUnited
States
Source: 1990 & 2000 from Decennial Census, 2010 from American Community Survey
24%
38%
25%
16%
Sonoma County Age Breakdown, 2010
Source: 2010 American Community Survey (www.census.gov)
59,15159,985
47,535
68,255
0-19
20-64
65+
Hispanic White
47,535 (40%)
68,255 (57%)
4,640 (4%)
59,985 (19%)
201,952 (63%)
59,151 (18%)
Source: 2010 American Community Survey (www.census.gov)
Age Breakdown, 2010
65+
20-64
0-19
0%
20%
40%
60%
80%
100%
HispanicWhite
19%
63%
18%
40%
57%
4%4%4%
5. Demographics
www.sonomaedb.org
Sonoma County has a growing young Hispanic population, many of
whom will be graduating and entering Sonoma County’s workforce
within the next 5 to 10 years. Approximately 34,000 Hispanics in
Sonoma County are between the ages of 15 and 24.
The median age for Hispanic men and women is approximately 19
years younger than that of white men and women. This age
difference affects the comparison of many social and economic
indicators, including education levels achieved, income levels, and
household size, among other factors.
The average Hispanic household size is noticeably larger than the
average white household. Despite smaller families and households,
the median white family income is nearly $20,000 greater annually
than that of the median Hispanic family income.
One primary indicator of education and income levels in the United
States is English language fluency. In Sonoma County,
approximately 90 percent of Hispanic people speak at least some
English. Of that, 21 percent speak only English, 40 percent speak
English “very well,” and just under 70 percent are fully or partially
bilingual.
Eighty-four percent of Hispanics in Sonoma County are of Mexican
descent. The remaining 16 percent of the Hispanic population have
origins in Central and South America, the Caribbean, and Spain.
According to U.S. Census Bureau data, 42 percent of the Hispanic
population in Sonoma County was foreign born.
4
Source: 2012 American Community Survey (www.census.gov)
Age Breakdown for Young People,
Sonoma County, 2012
0
5000
10000
15000
20000
25000
0-4 5-9 10-14 15-19 20-24
Hispanic
White
NumberofPeople
18,260
12,831
19,022
12,760
18,629
11,855
21,478
9,668
23,581
12,163
Hispanic Country of Origin,
Sonoma County, 2012
Source: 2010-2012 American Community Survey
1%2%
5%
84%
7%
2%
Cuba or
Dominican Republic
Other Hispanic
or Latino
Central America Puerto Rico
Mexico South America
Source: 2012 American Community Survey (www.census.gov)
Speak Other LanguageSpeak English “well”
Speak Only English Speak English “not at all”
Speak English “very well” Speak English “not well”
40%
15%
14%
9%
English/Spanish Speaking by Hispanics,
Sonoma County, 2012
21%
1%
General Demographic Information,
Sonoma County, 2012
Source: 2012 American Community Survey (www.census.gov)
Hispanic White
Median Age-All (years) 27 45
Median Age-Men (years) 27 43
Median Age-Women (years) 26 47
Household Size (# of people) 4 2
Median Income-Family $43,069 $62,427
6. K-12 Education
www.sonomaedb.org
5
Enrollment figures for the K-12 educational system
illustrate the increasing diversity of Sonoma County youth.
More than 42 percent of K-12 students in Sonoma County
are Hispanic, a 4 percent increase from three years ago.
Conversely, 46 percent of K-12 students are white, a 4
percent decrease from three years ago.
Despite this strong upward trend, Hispanic enrollment in
Sonoma County remains relatively low in comparison to
the state average. Hispanic youth are the largest ethnic
group represented in California, making up 55 percent of
the K-12 student population; while white students make up
just over 25 percent of statewide enrollment.
The increasing Hispanic population is reflected in the high
elementary school enrollment. Forty-three percent of K-12
students in Sonoma County are Hispanic, a rate that is
nearly equal to the 46 percent of the total enrollment for
white students. Higher middle and high school enrollment
is indicative of both a sustained increase in enrollment,
and increased retention rates among Hispanic youth.
Given the large percentage of young Hispanics entering
elementary school, it is important to examine their ability to
successfully complete the K-12 system. One statistic of
concern is the reading proficiency rates among Hispanics,
which continues to fall behind those of white students. In
2013, 27 percent of Hispanic students in the third grade
were proficient at reading . This is significantly less than
the 59 percent of white third graders who are proficient at
reading. This may be due to the fact that English is a
second language for many Hispanic students.
Sonoma County Schools K-12
Breakdown by Race/Ethnicity, 2013-2014
White
Hispanic
African
American
Pacific Islander
or Filipino
American Indian
or Alaska Native
Not Reported
43%
3%
3%
1% .7%
46%
Source: California Department of Education, Education Demographics Office
1%
2%
Multirace
Asian
Total Enrollment
White: 32,452
Hispanic: 30,381
Source: California Department of Education, Education Demographics Office
California Schools K-12
Breakdown by Race/Ethnicity, 2013-2014
Hispanic
White
Multirace
Not reported
American Indian
or Alaska Native
Pacific Islander
or Filipino
26%
6%
55%
.6%
9%
3%
Asian
African
American
.6%
.5%
Total Enrollment:
White: 1,559,113
Hispanic:3,321,274
Sonoma County Third Grade Reading Proficiency,
2013-14
0%
10%
20%
30%
40%
50%
60%
70%
80%
White
Hispanic
2007 2010 2013
Source: California Department of Education, Education Demographics Office
56%
18%
27%
61%
27%
59%
Sonoma County School Enrollment by Ethnicity,
2013-2014
0
5000
10000
15000
20000
Hispanic
White
Elementary
School
Middle School High School
Source: California Department of Education, Education Demographics Office
14,206
15,195
7,553
6,774
10,541
8,286
7. K-12 Education
www.sonomaedb.org
6
Graduation rates among Sonoma County Hispanic high
school students is continuing its positive trend, despite higher
drop-out rates than most of their non-Hispanic peers. In 2013,
55 percent of Sonoma County high school graduates were
white, and 33 percent were Hispanic. In that same year, 82
percent of Sonoma County students graduated from high
school, up from 74 percent in 2008.
In Sonoma County, about 21 percent of Hispanic graduates
completed the necessary criteria to continue with a four-year
university program. By contrast, 29 percent of Hispanic
graduates achieved those same standards across the state.
Comparatively, 36 percent of white graduates in Sonoma
County completed the necessary criteria to enter a four-year
university, which is lower than the 47 percent of white
graduates across the state.
Although achieving skilled employment and earning a high
income are not solely contingent upon earning a four-year
university degree, they become significantly harder to obtain
for those who lack a high school diploma. In Sonoma County,
Hispanic, Native American, and African American students
have higher dropout rates than their white and Asian peers. In
Sonoma County,13 percent of Hispanic students dropped out
between grades 9 and 12, which is just below the statewide
average of 14 percent.
All demographics, excepting American Indian students, saw
declines in dropout rates, with Hispanics leading the way with
the most significant decrease from 27 percent in 2009, to 13
percent in 2013. Maintaining this downward trend will be vital
for the economic competitiveness of the ever-increasing
amount of Hispanics entering the workforce. The constant
decrease in the Hispanic dropout rate since 2009 can be
attributed in part to increased school readiness and the
increased value that employers are attributing to prospective
employees who obtain their high school diploma and peruse
higher levels of academic achievement.
Sonoma County High School Graduates Breakdown
By Race/Ethnicity, 2012-2013
64.4%
24.8%
4%
2%
1%
3%
American
Indian
African
American
Multirace
Asian
Hispanic
White
Source: California Employment Development Department (www.edd.ca.gov)
55%
33%
Graduates with UC/CSU Required Courses,
2012-2013
Source: California Department of Education (www.cde.ca.gov)
Am
erican
Indian Asian
Pacific
Islander
Filipino
African
W
hite
Hispanic
Total
California
Sonoma County
0%
10%
20%
30%
40%
50%
60%
70%
None
36%
47%
30%
21%
18%
14%
14%
13%
40%
47%
Reported
Am
erican 40%
30%
Source: California Department of Education (www.cde.ca.gov)
Sonoma County Hispanic Dropout Rates,
2008-2013
0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013
13.1%
Source: California Department of Education (www.cde.ca.gov)
Sonoma County Dropout by Race/Ethnicity,
2012-2013
0% 10% 20% 30% 40%
California
Sonoma
American
Indian
Not Reported
African
American
Hispanic
White
Asian
Multi-race 7%
9%
9%
13%
21%
29%
34%
8. www.sonomaedb.org
7
College Education
Recent developments in the local and global economy have
resulted in an increasing demand for a workforce with
advanced education. Eleven percent of Hispanics in Sonoma
County hold a bachelor’s degree, an increase from 9 percent
in 2011. About 32 percent of Sonoma County residents ages
25 and over have at least bachelor’s degree, a mark that is
slightly above the national average of 30 percent.
In 2012-2013, 30 percent of the student body at Santa Rosa
Junior College was Hispanic, while white students made up
53 percent of the student body. The student body at Empire
College is also 30 percent Hispanic, but they have the highest
percentage of white students, with 62 percent of their student
body. By comparison, 19 percent of the students at Sonoma
State University were Hispanic, while about 59 percent were
white.
Sonoma State University and Santa Rosa Junior College
have seen steady growth in Hispanic enrollment as a
percentage of total enrollment over the last five years. Empire
College has leveled out after increasing from 26 percent to 30
percent between 2009 and 2011. In 2013, Empire College
had a 30% Hispanic enrollment rate, as did Santa Rosa
Junior College.
53%30%
3.7%
3.7% 2.4% 0.8%
Santa Rosa Junior College Enrollment by
Race/Ethnicity, Spring 2013
American IndianOther
African AmericanAsian
Hispanic
White
Source: Santa Rosa Junior College (www.santarosa.edu)
Sonoma State Enrollment by Race/Ethinicity,
Fall 2013
Multi-race African American
Asian UnknownHispanic
White
59%19%
5%
3% 3%
8%
Source: Sonoma State University Admissions and Records
0
10
20
30
40
Empire College
Sonoma State
Santa Rosa
Hispanic Enrollment in Higher Education
Institutions, Sonoma County (%), 2009-2013
2009 2010 2011 2012 2013
Source: Santa Rosa Junior College, Sonoma State University, Empire College
Empire College Enrollment by Race/Ethnicity,
Fall 2013
Pacific Islander
American
Indian
Asian
African
American
Hispanic
White
62%
30%
3% 2% 2% 1%
Source: Empire College
9. Housing
www.sonomaedb.org
8
The median sales price of a home in Sonoma County
increased by 12 percent between 2009 and 2012. A
tightening of the housing market was a contributing factor
to this increase in housing prices.
Families making the median-family income for Sonoma
County are not able to afford median-priced homes.
Among Sonoma County’s Hispanic population, the median
household income was $43,069 in 2012, and the
purchasing power, or the maximum home price available
for that level of income, was $223,650. This price is
considerably less than the median-home price in Sonoma
County, $352,780.
Thirty-seven percent of Hispanic adults in Sonoma County
own their own home, which is below the average for the
state and nation. Homeownership for Sonoma County as a
whole is 60 percent. By contrast, homeownership for the
State of California has fallen in recent years to about 54
percent. Nationwide, roughly 46 percent of Hispanic
adults, and about 65 percent of the total adult population,
own their home. Possibly due to a lack of affordable
housing, the majority of Hispanic adults in Sonoma County
are renters (63%). This average is thus higher than that of
Hispanic renters at the state (57%) and national (54%)
levels.
Housing Purchasing Power in Sonoma County,
Hispanic Annual Median Income, 2012
$0
$50000
$100000
$150000
$200000
$250000
$300000
$350000
$400000
Median sales price
Price of home available at this income
Median Hispanic household income
$43,069
$223,650
$352,780
Source: California Association of Realtors, Sonoma County Census, U.S. Department of Housing
and Urban Development, Bay Area Real Estate Information Services
1,530
1,640
1,800
3,210
4,200
4,350
4,430
5,950
Home Ownership and Renting Sonoma County, California, Nation, 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
United States
California
Sonoma
Hispanic Total Hispanic Total
Source: 2012 American Community Survey
Owners Renters
37%
43%
46%
60%
55%
65%
63%
57%
54%
40%
35%
45%
10. Workforce
www.sonomaedb.org
9
In 2012, Hispanics made up 33 percent of Sonoma County’s
labor force. Of those, 12 percent were unemployed and 39
percent had worked full-time in the past 12 months. The 2012
data evidences a slightly higher unemployment rate among
Hispanics (12%) when compared to Sonoma County’s 2012
unemployment rate of 10 percent. Additionally, Hispanics had a
significantly lower full-time employment rate (39%) than the
Sonoma County average of 52 percent full-time employment in
2012.
Lower rates of full-time employment may have contributed to the
decline in Hispanic median earnings, falling below both the
county and state average. Median household income for
Hispanics in Sonoma County is $43,069. Comparatively, the
average median household income for the total population in
Sonoma County is $59,941, and in California is $58,328.
The Hispanic population is seeing a demographic shift from
young workers entering the market to a larger working age
population. Eighty-three percent of Hispanics between the ages
of 25 and 54 are employed or looking for work, amounting to
slightly over 43,000 current and potential workers.
In Sonoma County, the Hispanic workforce is most heavily
concentrated in the areas of service work, labor and help,
construction, administrative support, and sales. Five-year data
indicates that 12,405 Hispanic workers were employed as
service workers, 8,300 Hispanic workers were employed as
laborers and helpers, and just over 5,900 Hispanic workers were
employed in construction and administrative support.
As a percentage of Sonoma County’s total workforce, Hispanics
made up 61 percent of all laborers and helpers, 46 percent of all
production operative workers, and 34 percent of all transportation
workers and service workers. Data on the occupations with a
high percentage of Hispanic workers highlights the economic
impact of Sonoma County’s Hispanic workforce.
Source: 2012 American Community Survey
0%
10%
20%
30%
40%
50%
60% Worked full-time
in past 12 months
Percent of Hispanics
unemployed
Hispanics in the
labor force
33%
12%
39%
Hispanic Employment History, 2012
Median Household Income, 2012
68%
13%
$0
$10000
$20000
$30000
$40000
$50000
$60000
CaliforniaSonoma CountyHispanic Pop.
Sonoma County
$43,069
$58,328$59,941
Source: 2012 American Community Survey
4,430
5,950
Source: United States Census Bureau, Equal Employment Opportunity Tabulation 2006-2010
(5 year ACS data)
980
890860
0
3000
6000
9000
12000
15000
HealthcarePractitioners
Protectiveservices
ScienceandEngineering
Technicians
Unem
ployed/m
ilitary
MaintenanceandRepair
OtherProfessionalWorkers
Transportation
BusinessandFinancial
ProductionOperatives
SalesWorkers
Adm
inistrativeSupport
ConstructionWorkers
LaborersandHelpers
ServiceWorkers
0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Concentration of Hispanics in Sonoma County
Workforce by Occupation, 2006-2010
NumberofHispanicWorkers
HispanicsasaPercentageofTotalIndustry
Workforce
0
10000
20000
30000
40000
50000
55-6425-5420-2416-19
Hispanic Labor Force by Age, 2012
82%
43%
Source: California Healthy Interview Survey (www.chis.ucla.edu)
5%
72%
14% 8%
11. Hispanic Business Profile
www.sonomaedb.org
10
According to U.S. Census data, aggregate household income for
Hispanics in Sonoma County is $2 billion. Hispanic residents of
Sonoma County therefore account for an estimated $307 million
in disposable income.*
On the national level, Hispanic consumers have also seen a
significant rise in buying power, projected to be $1.5 trillion by
2015. Consumption is the single most direct way for individual
consumers to affect the overall market. As purchasing power
increases, so too will market representation in response to the
increased demand. Currently, Hispanic consumption reflects the
relative youth of the population, who are heavy consumers in the
markets for baby food, disposable diapers, family planning, and
baby needs, among others, according to data from Nielsen.
Over the last decade, the amount of Hispanic-owned firms has
increased rapidly at the national level. This same trend is present
in Sonoma County. In 2007, there were 4,056 Hispanic-owned
firms in Sonoma County, with an estimated annual growth rate of
8 percent per year, which is double the U.S. rate.** This rise in
Hispanic-owned firms has resulted in a rapid increase in sales
receipts, indicative of the increasing market share that
Hispanic-owned firms hold. The sales receipts have nearly
doubled from one decade ago, illustrating the extent of this
growth.
The expansion of Hispanic-owned firms and the purchasing
power of Hispanic consumers provides an opportunity for
Hispanic entrepreneurs and consumers alike to impact the local
and national economies.
*Discretionary income calculated as 15% of aggregate income
**Updated Survey to be available July 2015
Hispanic-Owned Firms (US),
2002-2013
64.4%
24.8% 55%
33%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
3.16
Million
2.26
Million
Source: Geoscape, American Marketscape DataStream, Series 2013
2002-2013
Annual Increase
6.7%
2007-2013
Annual Increase
8.7%
1.57
Million
2002 2007 2013
Total Sales Receipts for Hispanic
Owned Firms (US) 2002-2013
Source: Geoscape, American Marketscape DataStream, Series 2013
36%
47%
30%
21%
18%
14%
14%
13%
40%
47%
40%
30%
0
100
200
300
400
500
2002 2007 2013 (proj)
$254
Billion
$358
Billion
$468
Billion
Hispanic Aggregate
Household Income:
Sonoma County
$2,048,278,100
Hispanic Disposable
Income:
Sonoma County
$307,241,715
Purchasing Power: Hispanic Consumers
50% growth
in purchasing
power by
2015
20152010
$1 Trillion
Buying Power
Source: Nielsen State of the Hispanic Consumer Report, 2013
$1.5 Trillion
Buying Power
Top 10 Hispanic Product Categories: 2011
7%
9%
9%
13%
21%
29%
34%
Category
Hispanic Dollar Index:
Total Households
Dried Vegetables
and Grains
Hair Care
Shortening Oil
Baby Food
Women’s Fragrances
Grooming
Aids
Disposable
Diapers
Family
Planning
Photographic
Supplies
Baby Needs
221
154
152
150
149
144
144
142
142
137
Source: Nielsen State of the Hispanic Consumer Report, 2013
12. ds and Macro Drivers
Methodology and Sources
www.sonomaedb.org
11
Methodology
The 2014-15 Hispanic Demographic Trends Report is a product of the Sonoma County Economic Development Board (EDB).
According to the Census Bureau, Hispanics are those people who classify their origin (ancestry) as Mexican, Mexican American,
Chicano, Puerto Rican, Cuban, Argentinean, Colombian, Costa Rican, Dominican, Ecuadoran, Guatemalan, Honduran, Nicara-
guan, Peruvian, Salvadoran, from other Spanish-speaking countries of the Caribbean or Central or South America, or from Spain.
The data used by the Economic Development Board is reflective of this definition.
This report offers composite representations of raw data and cite respective source data sets on demographic trends occurring is
Sonoma County. For more information, please see the listed sources. Interested readers are encouraged to contact data source
agencies or organizations for further research or visit our website www.sonomaedb.org. Readers are also invited to suggest
improvements for future reports by calling (707) 565-7170 or emailing edb@sonoma-county.org.
The Indicators do not provide complete in depth analyses of all facets of Sonoma County. The EDB believes
Sources
This report includes data from various agencies. Below is a list of those agencies and companies:
Bay Area Real Estate Information Services, Inc.
California Association of Realtors
California Department of Education
California Department of Finance
California Employment Development Department
Empire College
Geoscape, American Marketscape DataStream
Moody’s Analytics
Nielsen
Santa Rosa Junior College
Sonoma State University
Sonoma County Economic Development Board
UCLA California Health Interview Survey
United States Bureau of the Census
United States Bureau of Labor Statistics
Acknowledgements:
The 2014-15 Hispanic Demographic Trends Report was compiled, analyzed, and edited by Economic Development Board
Project Coordinator, Leland Holcomb.
13. With acknowledgement and appreciation to key local
businesses that support economic development in
Sonoma County
DIRECTOR
EXECUTIVE
SPONSOR
Sonoma County Board of Supervisors
Economic Development Board
141 Stony Circle, Suite 110
Santa Rosa, CA 95401
(707) 565-7170
www.sonomaedb.org
