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Yoigo
1.
Comercial de Yoigo http://www.youtube.com/watch?v=kdZZNeWivBg
2.
Moviestar
Vodafone Orange Yoigo OMVs 4,33% del mercado 2.383.090 líneas activas La cuarta mayor compañía telefónica de España
3.
Su logotipo se presenta
en varias versiones de distintos colores Sin letras pequeñas
4.
• Publicidad simple •
Utiliza voces infantiles y frases como "verdad verdadera" • La honestidad de un niño • Señala su carácter como distinto al resto de operadores
5.
Calidad de transmisión
Bajo coste Poca confianza del mercado
6.
Bibliografia •
http://es.wikipedia.org/wiki/Yoigo • http://www.yoigo.com/sobreyoigo/archivos_dossier_yoigo/dos sier/dossier_de_prensa_yoigo.html • http://www.yoiggers.es/
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