1. -" THE LIBERTARIAN PARTY'S SUCCESS'99
*
2600 Virginia Avenue, NW, Suite 100 Washington DC 20037 * (202) 333-0008 * www.LP.org
Campaign Plan
Preparing your "business plan))for your campaign
T
he campaign plan is your road map to Plan for dissemination to major contributors.
success. It should be created in two
forms. One for you and your closest Take the information above and create a
advisors, one for dissemination to potential presentation "flip chart" version of same, using
contributors and PACs. Create your version first, sheet protectors and a binder. You will use this
then modify for dissemination. to show to your major contributors during
meetings with them. Provide as much informa-
1Goals for the campaign. Win? Percent- tion as you possibly can without giving away
age? Increased name ID for future runs? Define your secrets.
the debate? Balance of power? Party building?
Increased clout for the LP? Create a modified version of the same plan,
as described above. Leave out the details that
2 Strategy: Who will be your targeted your opposition could use against you. This
voters and what reasons you will give them to should be the "executive summary" version,
vote for you. which can be left behind with contributors or
given to media. It will speak in generalities of
3 Detail the research that you have done who your targeted voters are, why they will vote
regarding your district, your opponents, etc., for you, how you plan to reach them and how
that provides the back-up documentation for you will rally your resources to accomplish same.
your strategy.
Your campaign plan will show that you
4 Tactics: How you will reach this group are serious. No bank would loan you money
with the message. without a business plan. This is the political
equivalent. It should also create a sense of
5 Timeline for the activities involved. urgency. You have a lot to do in a very lim-
ited amount of time!
6 Budget required. Use the Minimum and
the Maximum.
7 Fundraising game plan. How you will
raise the money required to implement your
strategy and tactics.
8 Resources available besides money. Who
do you know? The additional resources that you
will draw on. Do you belong to a church, club,
etc. that will provide supporters?

2. - THE LIBERTARIAN PARTY'S SUCCESS'99
2600 Virginia Avenue, NW,Suite 100 * Washington DC 20037 * (202) 333-0008 * www.LP.org
District Research
Research for the Collins for City Council campaign (Berkley, MI)
Berkley City Council 3 open seats. Anticipate 6 or 7 candidates, 2 incumbents.
Libertarian Supporters: 6 party members; 45 interesteds in database
Number of households: 6,750
Number of Registered voters: 12,724
Anticipated turnout: 25%, (nobaUot proposal or-excitinqrace.) Actual was 28.2%.
Votes Needed to win: Approximately 2,000
Demographics: 97% caucasian .05% black 2.5% other
90% homeowners 10% renters. (subset of senior renters in Oxford Towers)
Average home value: $60,000 to $150,000 (pocket of about 160 homes,
valued at over 250,000 in the St John's Woods area) .
Median Income: $40,000
Age Groups: 18 to 34 - 37% vote 15% of total cast
35 to 50 - 35% vote 35%
51 to over -28.9% vote 50.7%
1,450 absentee voters, assumed to be seniors
7 walk-in precincts, one entirely contained within Oxford Towers, 1 absentee. Total: 8
1995 City Council Winners: Total number of votes cast: 4,336 (34.4% higher than normal
due to tax-increase ballot proposal. It failed with 77% voting no)
Race Candidate Number of votes Spent
Mayor: Fraser 2,395 $2,000
Council: Agby 2,857 $1,300
Meyer 2,444 $1,200
Mooney 2,198 $ 900
Note: Our candidate was the Republican candidate for State Rep. in this district in 1988. He received a
majority in Berkley, 2,800 votes - 30% districtwide. (Primarily a Democratic district.)
LP Vote History Total Votes Cast LP Top of Ticket
1992 8,996 47 Manou (President)
1994 6,593 638 Coon (U.S. Senate)
1996 7,811 129 Browne (President)

3. RESEARCH (PART II)
. Fred Collins: Negative Analysis
POTENTIAL PROBLEMS· SOLUTION
Controversial LP Platform planks Endorsements (credibility)
Tax lien against him Prepare a literature piece with explanation
"General" discharge from Marines Too deep for local race
Illegitimate son, 19 years ago Lives with family; will include
in family brochure
STAFF
Campaign Manager: Barbara Goushaw
Treasurer: Dave
Data Processing: Doug
Volunteer Coordinator: Pam
Fundraising: Fred CoUins.& Barbara. Goushaw
Layout: Mike & Mark
VOLUNTEER REQUIREMENTS:
Literature drops 30 people per drop
Election day 25 people
GOTVcalls 15 minimum
Lawn sign distribution 2 people

4. -" THE LIBERTARIAN PARTY'S SUCCESS '99
*
2600 Virginia Avenue, NW, Suite 100 Washington DC 20037 * (202) 333-0008 * wwwl.Porg
Strategy & Tactics Fred Collins for Cty Council Strategy & Tactics
• Strategy (Who plus why)
Who (Targeted Segment) Why (Hot button issues)
Homeowners Property Taxes
Code Enforcement
Seniors Property Taxes
Taxpayers Dream Cruise (repeal of city takeover of
formerly volunteer event at higher cost)
Oxford Towers Special appeal from candidate's wife
Registered Non-Voters Their vote matters/ where and when to vote
• Tactics (How we will communicate the message to the targets)
Candidate Door-to-Door All Households (collect endorsements)
Lit Drops (aU households) Candidate focus piece
Issues piece with endorsements
Lawn signs Shows support base
Postcard Mail to registered non voters
Mailings Absentee voters (Refrigerator box letter)
Oxford Towers (Seniors Complex)
Advertising 1/4 page ad in local paper listing endorsements
(planned as a response to possible negatives)

5. THE LIBERTARIAN PARTY'S SUCCESS '99
*
2600 Virginia Avenue, NW, Suite 100 Washington DC 20037 * (202) 333-0008 * www.LP.org
time line for the Fred Collins Campaign
February 1, 1997 District Research
March 1 Freel begins Friends and Family fundraising calls
.,
April 1 Letter goes out to contributors
June-August Fred attends all summer city functions and volunteers
at-some .while.walkinq.thedistrict evenings.and
weekends
August 15 Order lawn signs
September 15 Lawn sign distribution begins
October 10 Absentee mailing
October 10 Oxford towers mailing
October 24 First lit drop
October 29 Begin GOTVcalls
October 30 Mail non-voter cards
November 1 Second lit drop
November 4 Election Day
November 5 Recover from hangover, pick up lawn signs
November 10 Mail results letter and thank you to contributors
Note: the actual time line will 'have much more detail, including the dates .that lit draft goes to
layout, then goes to printer, etc. This will be a working document, with things added as they get
scheduled.

6. , THE LIBERTARIAN PARTY'S SUCCESS'99
2600 Virginia Avenue, NW,Suite 100 * Washington DC 20037 * (202) 333-0008 * www.LP.org
,-,,~....-...draising-Plan
Fred Collins for City Council Fundraising Plan
Revenue
Candidate raises the first $1,500 from friends and family $1,500
Fundraising letter to Jon Coon and Michigan LP contributors $4,000
$5,500
Fred prepared to put in another $1,000 if necessary
and Barb prepared to put in another $500 if necessary.
Budget I Expenses
Contributor Mailing (Bulk Rate) $300.00
Lit piece #1 (printing only) $1,000.00
Lit piece #2 (printing only) $1,000.00
250 lawn signs $250.00
1400 Non-Voter Postcards printing &postage $566.00
1600 Absentee Letters printing & postage $612.00
150 Oxford Towers mailing printing & postage $192.00
Contributor thank you notes $95.00
Ad in newspaper $360.00
Election Night party $300.00
Post election supporter letter $160.00
Misc. $500.00
$5,335
Actual raised and spent: $5,600.00