This presentation gives an overview of the importance of social media and how men and women use it. A special focus is made on how to improve our personal branding on social networks.

1. Social Media
New Opportunities
for Women

2. Is Social Networking
gendered?

3. Social Media has revolutionized
our Personal Lives

4. And Women
were the pioneers

5. Social Media has revolutionized
Politics

6. And Women have played a
critical role in it
Tawakul Karman, 2011 Nobel Price

7. Social Media is now
revolutionizing Business

8. But Women
are lagging behind...
41%
59%

9. Source: Nine Minutes Survey, LinkedIn, April 2012

10. And Stereotypes still prevail
How managers are perceived …
Women Men
Intellectuel 11% 9,4%
competencies
Drive to action 13% 27,4%
Professionalism 23% 5%
Management 9% 17%
Technical 13% 20%
competencies
Physical 0,5% 7%
competencies
Networking skills 27% 9%
Emotional skills 3% 4%
Source: « Les stéréotypes sur le genre »,
IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012

11. How can you leverage
Social Media
to bolster your
Personal Brand?

12. Build your
Online Identity
4B searches on LinkedIn in 2011
5B searches in 2012

13. To Connect...

14. Manage your Headline
Create a Keyword-rich
summary
Showcase your Skills
Experience and Ambitions
Add Recommendations

15. Grow your
Network

16. Do you know how powerful
a network is?
1,076
328,800+
9,494,836+

17. You have more connections
than you think
Recruiters Prospects
Experts
Recommendations
Influencers
Candidates

18. Network activity is Key

19. The Social Rule of Thumbs
90% viewer
9% contributor
1% owner

20. Leverage Insights and
Recommendations
to make the Right Decisions

21. Skills and Expertise

22. News Curation

23. Recommendations

24. Follow companies

25. Yes..., but
Where?
900M
200M
160M

26. All networks were
not created equal

27. Identity Connections Key apps
Friends, Family and Status, Photo Sharing
Me, as a person
Colleagues & Social Gaming
Me, as an Real-time Micro
Fans & Followers
opinion Blogging
Professional Identity,
Me, as a Colleagues &
Connections &
professional Business Contacts
Insights

28. Context is key

29. The Business Network

30. LinkedIn is the largest
business ecosystem
in the world

31. 2 40% 160
New members LinkedIn Members
every second members worldwide
joined in 2011

33. What do women do
on LinkedIn?

34. In a nutshell,
on LinkedIn you can...
Promote your
professional brand
Expand and
enhance your Share
network information

35. So what are you
waiting for?

36. Laurence Bret Stern
Marketing Director, EMEA chez Linkedin
Paris Area, France | Internet
500+ connections – 5 recommendations
Public profile: http://fr.linkedin.com/in/laurencebret
Email: lbret@linkedin.com
Twitter: lbret