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Engaging Community with Intranets and Social Media

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Lisa Smith
Lisa Smith

KMWorld 2011 presentation: Engaging Community with Intranets and Social Media

EmpresarialesTecnología
1 de 15
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The Lawn & Garden Industry Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Categories Top Brands
The Garden Intranet Site The Formal Space VISION: Continue to develop and deploy relevant functionality and content that enables associates to connect, learn and share with one another.
Vision Shaped By Feedback First of its kind associate survey ,[object Object],[object Object],[object Object],[object Object]
What Did We Learn? Responses fell into three categories One-third of associates indicate they do not feel a strong connection to the Company 56% of associates want more information about consumer needs, preferences and trends 42% of associates do not know what other departments and colleagues are accountable for
First Step: “This Is Our Consumer” Educational campaign in highly-visible space
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The Voice Of The Consumer Leveraging internal and social media
The Next Step: “This Is Our Associate” Recognition and awareness campaign
The Vine Networking Community The Informal Space VISION: Eliminate organizational communication barriers by bringing associates together to talk, share knowledge and build relationships.
The Evolution Of The Strategy The Vine provides a dedicated space to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, What’s The Vine ? Awareness and education campaign
By The Numbers Second-most accessed section on The Garden ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Project Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Engaging Community with Intranets and Social Media

  • 1.
  • 2.
  • 3. The Garden Intranet Site The Formal Space VISION: Continue to develop and deploy relevant functionality and content that enables associates to connect, learn and share with one another.
  • 4.
  • 5. What Did We Learn? Responses fell into three categories One-third of associates indicate they do not feel a strong connection to the Company 56% of associates want more information about consumer needs, preferences and trends 42% of associates do not know what other departments and colleagues are accountable for
  • 6. First Step: “This Is Our Consumer” Educational campaign in highly-visible space
  • 7.
  • 8. The Voice Of The Consumer Leveraging internal and social media
  • 9. The Next Step: “This Is Our Associate” Recognition and awareness campaign
  • 10. The Vine Networking Community The Informal Space VISION: Eliminate organizational communication barriers by bringing associates together to talk, share knowledge and build relationships.
  • 11.
  • 12. So, What’s The Vine ? Awareness and education campaign
  • 13.
  • 14.
  • 15.