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Industry Customer Experience Benchmarks
1.
2.
3.
4.
5.
technology consumer electronics manufacturing automotive food
& beverage aerospace & defense entertainment metals industry food manufacturing telecommunications consumer package goods pharmaceuticals energy consumer health companies brewing & spirits chemicals media banks 73% 70% 66% 62% 62% 62% 61% 61% 60% 60% 57% 57% 55% 54% 51% 50% 49%
6.
think the answer is
to become a trusted advisor?
7.
who do customers
trust? people like them 90%
8.
who do customers
trust? brands 14%
9.
• • •
10.
11.
12.
13.
authentic communication is
required; everything else is lip service • •
14.
transactions relationship data Money Maps
15.
16.
• •
17.
18.
19.
How customers perceive
their interactions with your company
20.
21.
Meets Needs
22.
Easy Meets Needs
23.
Enjoyable Easy Meets Needs
24.
25.
26.
27.
Customer experience correlates with
loyalty
28.
Customer experience correlates with
loyalty Willingness to consider another purchase
29.
Customer experience correlates with
loyalty Willingness to consider another purchase Likelihood to recommend to a friend
30.
Customer experience correlates with
loyalty Willingness to consider another purchase Likelihood to recommend to a friend Likelihood to switch business to a competitor
31.
32.
33.
34.
35.
36.
37.
38.
39.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
40.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
41.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
42.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
43.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
44.
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
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