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A change manifesto for the CIO: A business perspective by Hugh Terry
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FSI- Claim the Customer Experience Now
technology consumer electronics manufacturing automotive food
& beverage aerospace & defense entertainment metals industry food manufacturing telecommunications consumer package goods pharmaceuticals energy consumer health companies brewing & spirits chemicals media banks 73% 70% 66% 62% 62% 62% 61% 61% 60% 60% 57% 57% 55% 54% 51% 50% 49%
think the answer is
to become a trusted advisor?
who do customers
trust? people like them 90%
who do customers
trust? brands 14%
• • •
authentic communication is
required; everything else is lip service • •
transactions relationship data Money Maps
• •
How customers perceive
their interactions with your company
Meets Needs
Easy Meets Needs
Enjoyable Easy Meets Needs
Customer experience correlates with
loyalty
Customer experience correlates with
loyalty Willingness to consider another purchase
Customer experience correlates with
loyalty Willingness to consider another purchase Likelihood to recommend to a friend
Customer experience correlates with
loyalty Willingness to consider another purchase Likelihood to recommend to a friend Likelihood to switch business to a competitor
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
September 2013 “The
Facebook Factor: US Online Youth” © 2013 Forrester Research, Inc. Reproduction Prohibited
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