Agencies play a vital role in the email marketing industry, and their specialized roles and advanced services mean that they are organized and operate quite differently than brand marketers’ email teams. In this webinar, we’ll share findings from our 2016 State of Email Agencies infographic and chat with several agencies about their team structures and email production processes. Join Jenn Fernandes, Customer Success Manager at Litmus, along with guests Dan Caro, Director of Online Marketing Operations at Whereoware; Molly Privratsky, VP of Email Operations at Trendline Interactive; and Brian Wood, Senior Director, CRM Production at Moxie, as they cover: --How agencies organize their email marketing teams --What tools agencies use to stay on track with client projects --What tools they use to design, code, and QA emails --What their to-do items are on their pre-send checklists

1. Agencies' Favorite Email
Tools & Workflows
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2. Agencies are important players
in the email marketing industry - provi
ding tech resources,
support, and guidance for
their clients.
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3. When it comes to email
marketing, agencies are
organized and operate
quite differently than
brand marketers.
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4. To learn more about these
differences, we’ll be
chatting with several
agencies about their email
production processes.
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5. #LitmusLive
Guest Speakers
Molly Privratsky
VP of Email Operations, Trendline
Interactive
Dan Caro
Director of Online Marketing
Operations, Whereoware
@dcaro12
Brian Wood
Senior Director of CRM
Production, Moxie

6. Moderator
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Jenn Fernandes
Customer Success Manager, Litmus
@JennAFernandes
Q&A Support
Lauren Smith
Content Marketing Manager, Litmus
@ImLaurenSmith

7. Agency Usage for Email
Marketing
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8. Which Agency Services
Email Marketers Use
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9. Agencies have larger,
more specialized email
marketing staffs than
brand marketers.
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10. 30.8% of agencies have email marketing teams of 7 or
more people—which is twice the rate of brand marketers
(15.4%)
44.9% of agencies have 3 or more email developers on
staff, compared to only 25.8% of brand marketers.
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11. QUESTION FOR THE PANEL
What does your email marketing
team look like?
How is it organized?
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12. Compared to brand
marketers, agencies have mor
e emails in production at any g
ive time.
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13. 30.6% of agencies have 16
or more emails in production
at any given time, compared
to only 21.4% of brand
marketers.
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14. QUESTION FOR THE PANEL
What tools or processes
do you use to keep all your email
projects on track?
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15. Agencies spend more
time than brand marketers on ev
ery aspect of email
production.
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16. Percentage spending 3+ hours on these tasks
on average:
Agencies vs. Brand Marketers
Copywriting: 40.8% vs. 36.1%
Design: 61.7% vs. 45.7%
Development/Coding: 56.1% vs. 41.9%
Data Logic: 31.5% vs. 26.6%
Testing: 30.5% vs. 24.8%
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17. QUESTION FOR THE PANEL
Where does your team find they spend
the most hours during email
production? Why are these phases
particularly important?
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18. Agencies use many email
production tools at higher
rates than brand marketers.
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19. Tool Usage Rates:
Agencies vs. Brand Marketers
Email Preview Software: 61.8% vs. 52.5%
Emmet: 10.0% vs. 5.4%
Preprocessing: 15.0% vs. 5.7%
Postprocessor: 12.1% vs. 5.7%
Task Runners: 14.3% vs. 4.5%
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20. QUESTION FOR THE PANEL
What are your favorite email
production tools? What’s your
newest addition to your toolkit?
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21. Agencies are twice as
likely as brand marketers
to use an extensive
pre-send checklist.
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22. Checklist Usage:
Agencies vs. Brand Marketers
Extensive checklist: 34.0% vs. 17.4%
Short checklist: 44.4% vs. 55.4%
No checklist: 21.6% vs. 27.2%
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23. QUESTION FOR THE PANEL
What kinds of things are on your
pre-send checklist? What’s the
most recent addition to that list?
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24. litmus.com/blog/2016-
state-of-email-agencies-infographic
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25. Download the 2016 State of Email Production
report at
litmus.com/lp/
2016-state-of-email-production
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26. Get Started with Litmus!
Get a FREE 7 day trial of Litmus and our Pro plan!
This out-of-the box plan allows you to immediately offer and scale Litmus
tools across your internal teams and clients with special features!
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https://litmus.com/coupon/AGENCYTOOLS

27. Thank You!
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